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Market Research: Functional Foods: A Competitive
Landscape

Functional Foods: A Competitive Landscape


Published July 2000

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This study helps current and potential marketers of functional foods better understand the competitive organizational models that are emerging, identify potential partners/acquisitions, or benchmark their efforts against those of the competition. The study profiles the potential leading marketers of functional foods and the efforts undertaken by these competitors and assesses the general trends in this fast-growing industry. (Y459)

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