Beauty Retailing
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This study reviews and assesses the challenges that marketers face in order to successfully compete in a changing retail environment. It provides a detailed analysis of purchase channels for cosmetics and toiletries––department stores, direct marketing, drug outlets/pharmacies, food outlets, mass merchandisers, and specialty stores––and how retail conditions have evolved.
The eighth edition includes expanded coverage of 11 countries in separate reports plus a world overview. Prior editions cover the U.S. market only.
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