Rx-to-OTC-Switch Strategies USA
Published November 2007
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This report provides subscribers with an assessment
of success factors for recent switches, the likelihood
of future switches, and the likely impact on the OTC
market from Rx-to-OTC switches. It offers brand and
market projections for new OTC categories and an examination
of strategies that OTC marketers can take to defend
their brands. The report explores in detail seven brands
that have recently made the switch, as well as 20 brands
in 8 therapeutic classes that are candidates to switch
in the near future. (Y406B)
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