Personal Care: U.S. Competitor Cost Structures 2009
Published December 2009
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Personal Care: U.S. Competitor Cost Structures 2009
provides an accurate and comprehensive examination of
competitor cost structures of leading personal care
marketers, focusing on key trends, developments, and
business opportunities. This timely study helps subscribers
understand how key marketers' cost structures have changed
during the recession, offers a benchmark for industry
cost performance, reveals profit and loss line items
for each player and their largest product classes. The
study assesses cost positions of market leaders including
L'Oréal, Procter & Gamble, Estée Lauder, and Avon. (Y375D)
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