OTCs in Managed Care: Issues and Opportunities 1997
Published April 1997
Designed as a planning tool, this study is a compilation and assessment
of key issues facing individuals who are involved in making decisions
regarding the utilization of over-the-counter products in managed care
settings. By analyzing specific case studies for established programs,
the study identifies and evaluates potential benefits and risks for over-the-counter
manufacturers and managed care organizations, the rationale for establishing
programs, pitfalls in implementation, key factors involved in the decision
to pursue certain programs, and other factors that must be considered
in program design. (Y345)
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