Market Research > Consumer Products > Home Fragrances: U.S. Market Analysis and Opportunities

Market Research Reports: Home Fragrances

Home Fragrances: U.S. Market Analysis and Opportunities
To Be Published 2nd Quarter 2015
Base Year: 2014
Forecasts to 2019

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities

    This Report Will Answer Such Questions As:

    • What are the key new launches for the year, and how did they perform?
    • Which channels of distibution are fairing the best this year and why?
    • Are wax melts driving market sales?
    • What’s new in scent introductions?
    Featuring an interactive online database
  • Database
  • Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

    • Search capabilities by company, brand, and product category
    • Flexible search options
    • Subtotaling abilities
    • Easy access and downloading of sales, market shares, growth rates, and forecasts
  • Report
  • Introduction

    Executive Summary
    This presentation-style chapter provides an overview of key industry statistics and trends including:
    • Total industry size and growth
    • Market drivers
    • Category and channel sales breakdown
    • Key lessons learned
    • Challenges and opportunities
    • Outlook to 2019


    Products
    Profiles are provided for each of the product categories listed in Table 1. Information provided in each category profile includes:
    • Category development
    • Sales data at the manufacturers’, retail, and unit levels for 2014
    • Historical manufacturers’ sales for 2009 through 2014
    • New product and fragrance trends
    • Competition, including sales by company and brand for 2013 and 2014
    • Private-label activity
    • Retail outlet breakdowns for 2013 and 2014
    • Promotional activity
    • Outlook to 2019
    Companies
    Profiles are presented for the marketers of home fragrance products listed in Table 2. Each profile includes:
    • Overview
    • Corporate sales
    • Product offerings
    • Home fragrance sales for 2013 and 2014
    • Outlook and assessment

    *Subject to charter subscriber input



    Table 1: Product Categories
    • Candles
    • Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.)
    • Home fragrance oils, wax melts, and fragrance lamps
    • Room sprays
    • Specialty products-a
    a- Includes potpourri, incense, scented ceramics, sachets, etc. Included in the database and Executive Summary only.


    Table 2: Major Companies Profiled
  • Scope
  • Home Fragrances: U.S. Market Analysis and Opportunities provides subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data is provided for the overall market, at the category level, and by company and brand.

    Each of the five product categories covered in this report are analyzed along the following dimensions:

    • Category developments
    • Five-year historical sales
    • Category size and growth for 2013
    • New product activity and fragrance trends
    • Private-label sales
    • Leading marketers
    • Retail distribution
    • Five-year forecasts through 2018
  • Key Benefits
  • This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. The report enables the subscriber to:

    • Understand their position in the overall market
    • Augment business plans with highly reliable insights and data
    • Quantify market sales by purchase channel
    • Track growth segments within key product categories
    • Identify potential strategic alliances, acquisition candidates, or customers

    Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information.

    This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world.

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