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To be published: 2nd qtr. 2012
Base Year: 2011 |
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Description
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Regional Coverage: United States
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DESCRIPTION
A comprehensive analysis of the U.S. home fragrances market,
focusing on key trends, developments, opportunities, and providing
information on:
- Fragrance trends and new product activity
- Market size and company shares
- Brand sales
- Retail distribution
- Five-year forecasts
Featuring an interactive online database
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Database
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Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use
online database, with the following capabilities:
- Search capabilities by company, brand and product category
- Flexible search options
- Subtotaling abilities
- Easy access and downloading of sales, market shares, growth rates, and forecasts
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Report
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| TABLE OF CONTENTS |
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Introduction
Executive Summary
This chapter will provide an overview of key industry statistics
and trends including:
Total industry size and growth
Market drivers
Category and channel sales breakdown
Key lessons learned
Challenges and opportunities
Outlook to 2016
Products
Profiles are provided for each of the product categories listed
in Table 1 below. Information provided in each category profile will
include:
Category development
Sales data at the manufacturers’, retail, and unit levels for
2011
Historical manufacturers’ sales for 2006 through 2011
New product and fragrance trends
Competition, including sales by company and brand for
2010 and 2011
Private-label activity
Retail outlet breakdowns for 2010 and 2011
Promotional activity
Outlook to 2016
Companies
Profiles are presented for the marketers of home fragrance
products listed in Table 2 below. Each profile will include:
Overview
Corporate sales
Product offerings
Home fragrance sales for 2010 and 2011
Outlook and assessment
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Scope
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Home Fragrances: U.S. Market Analysis and Opportunities will provide subscribers with a comprehensive analysis
of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances
market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data will
be provided for the overall market, at the category level, and by company and brand.
Each of the five product categories covered in this report will be analyzed along the following dimensions:
- Category developments
- Five-year historical sales
- Category size and growth for 2011
- New product activity and fragrance trends
- Private-label sales
- Leading marketers
- Retail distribution
- Five-year forecasts through 2016
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Key Benefits
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This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance
market or for those interested in assessing the market. The report enables the subscriber to:
Specifically, this report assists subscribers by:
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Understand their position in the overall market
- Augment business plans with highly reliable insights and data
- Quantify market sales by purchase channel
- Track growth segments within key product categories
- Identify potential strategic alliances, acquisition candidates, or customers
Subscribers will receive one day of consultation time with members of the research team. This time can be used for
assistance with plans or to explore related industry information.
This report is available through a Web-based format for easy access. Subscribers will have unlimited access to the
report from anywhere in the world.
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