Market Research > Consumer Products > Home Fragrances: U.S. Market Analysis and Opportunities

Market Research Reports: Home Fragrances

Home Fragrances: U.S. Market Analysis and Opportunities
Published June 2014
Base Year: 2013

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  • Description
  • Regional Coverage: United States
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    A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities, and addressing such questions as:

    • Have there been any key new product launches?
    • Do prestige candles continue to outperform the market as a whole?
    • Are wax melts driving market sales?
    • What’s new in scent introductions?
    Featuring an interactive online database
  • Database
  • Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-touse online database, with the following capabilities:

    • Search capabilities by company, brand and product category
    • Flexible search options
    • Subtotaling abilities
    • Easy access and downloading of sales, market shares, growth rates, and forecasts
  • Report
  • Introduction

    Executive Summary
    This chapter provides an overview of key industry statistics and trends including:
    • Total industry size and growth
    • Market drivers
    • Category and channel sales breakdown
    • Key lessons learned
    • Challenges and opportunities
    • Outlook to 2018

    Profiles are provided for each of the product categories listed in Table 1. Information provided in each category profile includes:
    • Category development
    • Sales data at the manufacturers’, retail, and unit levels for 2013
    • Historical manufacturers’ sales for 2008 through 2013
    • New product and fragrance trends
    • Competition, including sales by company and brand for 2012 and 2013
    • Private-label activity
    • Retail outlet breakdowns for 2012 and 2013
    • Promotional activity
    • Outlook to 2018
    Profiles are presented for the marketers of home fragrance products listed in Table 2. Each profile includes:
    • Overview
    • Corporate sales
    • Product offerings
    • Home fragrance sales for 2012 and 2013
    • Outlook and assessment

    Table 1: Product Categories
    • Candles
    • Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.)
    • Home fragrance oils, wax melts, and fragrance lamps
    • Room sprays
    • Specialty products-a
    a- Includes potpourri, incense, scented ceramics, sachets, etc. Included in the database and Executive Summary only.

    Table 2: Major Companies Profiled
  • Scope
  • Home Fragrances: U.S. Market Analysis and Opportunities provides subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data is provided for the overall market, at the category level, and by company and brand.

    Each of the five product categories covered in this report are analyzed along the following dimensions:

    • Category developments
    • Five-year historical sales
    • Category size and growth for 2013
    • New product activity and fragrance trends
    • Private-label sales
    • Leading marketers
    • Retail distribution
    • Five-year forecasts through 2018
  • Key Benefits
  • This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. The report enables the subscriber to:

    • Understand their position in the overall market
    • Augment business plans with highly reliable insights and data
    • Quantify market sales by purchase channel
    • Track growth segments within key product categories
    • Identify potential strategic alliances, acquisition candidates, or customers

    Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information.

    This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world.

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