Market Research Reports: Home Fragrances

A comprehensive analysis of the U.S. home fragrances market, focusing on key trends, developments, opportunities, and providing information on:

• Fragrance trends and new product activity
• Market size and company shares
• Brand sales
• Retail distribution
• Five-year forecasts

Featuring an interactive online database

Subscribers have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

• Search capabilities by company, brand and product category
• Flexible search options
• Subtotaling abilities
• Easy access and downloading of sales, market shares, growth rates, and forecasts

Home Fragrances: U.S. Market Analysis and Opportunities will provide subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report covers the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data will be provided for the overall market, at the category level, and by company and brand.

Each of the five product categories covered in this report will be analyzed along the following dimensions:

• Category developments
• Five-year historical sales
• Category size and growth for 2011
• New product activity and fragrance trends
• Private-label sales
• Leading marketers
• Retail distribution
• Five-year forecasts through 2016

This report serves as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. The report enables the subscriber to:

Specifically, this report assists subscribers by:

• Understand their position in the overall market
• Augment business plans with highly reliable insights and data
• Quantify market sales by purchase channel
• Track growth segments within key product categories
• Identify potential strategic alliances, acquisition candidates, or customers

Subscribers will receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report is available through a Web-based format for easy access. Subscribers will have unlimited access to the report from anywhere in the world.