Market Research > Consumer Products > Home Fragrances: U.S. Market Analysis and Opportunities

Market Research Reports: Home Fragrances

Home Fragrances: U.S. Market Analysis and Opportunities
To Be Published 1st and 2nd Quarters 2016
Base Year: 2015
Forecasts to 2020

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    A comprehensive analysis of the U.S. market for home fragrances, focusing on market size and growth, key trends, challenges, and business opportunities.

    This Report Answers Such Questions As:

    • Are luxury brands continuing to drive the candles category?
    • Which channels of distribution are performing the best this year and why?
    • What’s new in the wax melts segment?
    • What are some of the less known but promising brands to look out for?
    Featuring an interactive online database
  • Database
  • Subscribers will have unlimited access to the report data and written contents through our new sophisticated but easy-to-use online database, with the following capabilities:

    • Search capabilities by company, brand, and product category
    • Flexible search options
    • Subtotaling abilities
    • Easy access and downloading of sales, market
    • shares, growth rates, and forecasts
  • Report
  • Introduction

    Executive Summary
    This presentation-style chapter will provide an overview of key industry statistics and trends including:
    • Total industry size and growth
    • Market drivers
    • Category and channel sales breakdown
    • Challenges and opportunities
    • Outlook to 2020


    Products
    Profiles will be provided for each of the product categories listed in Table 1 and will include the following information:
    • Category developments
    • Sales data at the manufacturers’, retail, and unit levels for 2015
    • Historical manufacturers’ sales for 2010 through 2015
    • New product and fragrance trends
    • Competition, including sales by company and brand for 2014 and 2015
    • Private-label activity
    • Retail outlet breakdowns for 2014 and 2015
    • Promotional activity
    • Outlook to 2020


    Companies
    Profiles are presented for the marketers of home fragrance products listed in Table 2. Each profile will include:
    • Overview
    • Corporate sales
    • Product offerings
    • Home fragrance sales for 2014 and 2015
    • Outlook to 2020


    *Subject to charter subscriber input



    Table 1: Product Categories to be Profiled
    Candles
    Diffusers (adjustable solids, electric wall diffusers, reed diffusers, etc.)
    Home fragrance oils, wax melts, and fragrance lamps
    Room sprays
    Specialty products-a
    a- Includes potpourri, incense, scented ceramics, sachets, etc. Included in
    the database and Executive Summary only.


    Table 2: Major Companies Profiled
  • Scope
  • Home Fragrances: U.S. Market Analysis and Opportunities will provide subscribers with a comprehensive analysis of industry trends, market size and growth, and profiles on key marketers. This report will cover the U.S. home fragrances market, which encompasses products that are purchased to provide the home with scent and ambiance. Sales data will be provided for the overall market, at the category level, and by company and brand. Each of the five product categories covered in this report will be analyzed along the following dimensions:

    • Category developments
    • Five-year historical sales
    • Category size and growth for 2015
    • New product activity and fragrance trends
    • Private-label sales
    • Leading marketers
    • Retail distribution
    • Five-year forecasts through 2020
  • Key Benefits
  • This report will serve as an excellent resource for marketers, suppliers, and manufacturers involved in the home fragrance market or for those interested in assessing the market. Subscribers will receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information. This report will be available through a Web-based format for easy access. Subscribers will have unlimited access to the report from anywhere in the world. The report will enable the subscriber to:

    • Understand their position in the overall market
    • Augment business plans with highly reliable insights and data
    • Quantify market sales by purchase channel
    • Track growth segments within key product categories
    • Identify potential strategic alliances, acquisition candidates, or customers

    Subscribers receive one day of consultation time with members of the research team. This time can be used for assistance with plans or to explore related industry information.

    This report is available through a Web-based format for easy access. Subscribers have unlimited access to the report from anywhere in the world.

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