SECTION ONE: Business Analysis
Introduction
Industry Overview
Market description
Competition
Distribution
Advertising
Government regulations
Outlook
Fertilizers
Lawn fertilizers
Garden fertilizers
Houseplant fertilizers
Herbicides
Lawn herbicides
Garden and nonselective herbicides
Insecticides
Outdoor insecticides
Household and houseplant insecticides
Insect repellents
Pet insecticides
Fungicides
Rodenticides
Distributors
Suppliers
Chapters 8 and 9 will contain estimated sales, product lines, brand names, marketing policies, advertising, facilities, and
location of 50 leading marketers and distributors of consumer
pesticides and fertilizers.
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SECTION TWO: Consumer/Retailer Profiles
Introduction
Consumer Overview
Lawn and garden maintenance
Lawn care
Cost of lawn care service
Future plans
Pest control service
Consumer purchases
Brand recollection
Retail outlets
Fertilizers
Lawn fertilizers
Garden fertilizers
Houseplant fertilizers
Herbicides
Lawn herbicides
Garden and nonselective herbicides
Insecticides
Lawn insecticides
Outdoor nonplant insecticides
Houseplant insecticides
Household insecticides
Pet insecticides
Other Products
Rodenticides
Insect repellants
Fungicides
Consumer Use of and Perception Toward Natural or Organic Pesticides and Fertilizers
Appendices
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