Market Research > Ag/Specialty Pesticides > Professional Turf and Ornamental Markets for Pesticides and Fertilizers: U.S. Market Analysis and Opportunities

Market Research Reports: Turf and Ornamental Markets for Pesticides & Fertilizers

Professional Turf and Ornamental Markets for Pesticides and Fertilizers: U.S. Market Analysis and Opportunities
To be published: 2nd qtr. 2012
Base Year: 2011

Description
Regional Coverage: United States
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DESCRIPTION
This analysis will provide professional turf and ornamental pesticide and fertilizer suppliers and formulators with the latest information on product usage in the following key markets:
- Golf courses
- Lawn care operators (LCOs)
- Landscape contractors
- Nurseries and greenhouses
- Institutional turf
- Turf farms
Unique to this study is our reporting on the volume used of each active ingredient in each market segment for each product type and the number of acres treated for each brand. Within each market segment, report details will include:
- The size and segmentation of fertilizers, herbicides, fungicides, insecticides, plantgrowth regulators, aquatic herbicides, and nematicides
- Acre-treatments by brand
- Active ingredient volumes used
- Supplier sales totals by brand
- Customer satisfaction and loyalty ratings for key brands
- Brand switching that has occurred and why
Contents

TABLE OF CONTENTS

Introduction Executive Summary Includes Kline's FutureView Scenario Forecasting Model Golf Courses Lawn Care Operators Horticultural Nurseries and Greenhouses Institutional Turf Landscape Contractors Turf Farms For Chapters 3 through 8, the following information will be provided: Introduction Structure of the industry – Description – Geographic distribution – Product usage Overall market 2011 – Historical and current sales – Sales by region Fertilizers – Acre-treatments – Number/timing of applications – Methods of application – Fertilizer analysis by region – Historical and current sales – Sales by region – Sales of straight fertilizers by product form – Sales of combination fertilizers by product form – End-user prices, application rates, and cost/acre – Sales by supplier Herbicides (preemergence, postemergence, and total) – Acre-treatments – Number/timing of applications Historical and current sales – Sales by region – Sales by product form – Sales by product type (including fertilizer combinations) – Sales by application type (selective or non selective) – Sales by weed species by brand – Sales and market share by brand – Consumption by active ingredient – Acre-treatments by brand – End-user prices, application rates, and cost/acre – Sales by supplier by brand – Customer loyalty ratings Insecticides – Acre-treatments – Number/timing of applications – Historical and current sales – Sales by region – Sales by product form – Sales alone and fertilizer combinations – Sales by insect by brand – Sales and market share by brand – Consumption by active ingredient – Acre-treatments by brand – End-user prices, application rates, and cost/acre – Sales by supplier by brand – Customer loyalty ratings		Fungicides – Acre-treatments – Frequently treated turf diseases by region – Number/timing of applications – Methods of application – Historical and current sales – Sales by region – Sales by product form – Sales by disease by brand – Sales and market share by brand – Consumption by active ingredient – Acre-treatments by brand – End-user prices, application rates, and cost/acre – Sales by supplier by brand – Customer loyalty ratings Plant growth regulators – Acre-treatments – Historical and current sales – Targeted vegetation for applications by region – Sales by region – Sales by product form – Sales by product type (including fertilizer combinations) – Sales and market share by brand – Consumption by active ingredient – Acre-treatments by brand – End-user prices, application rates, and cost/acre – Sales by supplier by brand – Customer loyalty ratings Others (as appropriate) – Aquatic pesticides – Nematicides Product Summaries Fertilizers Herbicides Insecticides Fungicides Plant Growth Regulators For each section in Chapter 9, the following information will be provided: Function Overall market 2011 Total sales by brand Future outlook and assessment Suppliers This chapter will provide a summary of the top twenty suppliers in terms of total pesticide sales. Distribution Summaries This chapter will provide a summary of the leading distributor in terms of total pesticide sales.

Scope
Professional Turf and Ornamental Markets for Pesticides and Fertilizers 2012: U.S. Market Analysis and Opportunities will provide an accurate and independent appraisal of the market size and segmentation of key end-use segments, application methods and responsibility, products used, product cost, and market trends in the U.S. professional turf and ornamental markets in 2011.

The study will focus primarily on the sales of pesticides and fertilizers used by the following market segments:
- Golf courses
- Lawn care operators (LCOs)
- Landscape contractors
- Nurseries and greenhouses
- Institutional turf
- Turf farms
Key Benefits
This report will serve as an excellent resource for manufacturers and formulators of turf- and ornamental-related pesticides and fertilizers.
Specifically, this report will assist subscribers by providing:
- Interactive database will allow subscribers to customize the T&O data to fit their needs
- Larger sample size for each market segment
- A highly reliable and independent assessment of the brand share sales for turf and ornamental pesticides and fertilizers by market segment
- Aid with regulatory filings by providing volumes of active ingredient used for each active ingredient and acres treated by brand
- Provide customer satisfaction and loyalty ratings for key products
- Provide details on what each brand of herbicide, insecticide, and fungicide are used to control
- Detail brand switching that has occured and why
Subscribers to this study will have unlimited access to Kline's proprietary FutureView Scenario Forecasting Model. This interactive model will provide forecast of the future size of the professional turf and ornamental pesticide and fertilizer market, broken down by segment and product type. Subscribers will be able to run numerous "what if" scenarios by making changes to supply and demand forecast assumptions.
In addition, this study will provide a look at customer loyalty for key products turf professionals are using. The two questions most often used to gauge loyalty are 1) intent to repurchase and 2) willingness to recommend purchase to a friend. The first two brands used in each product category will be measured for loyalty on the part of users. Any respondent who shows low levels of reuse or willingness to recommend will be asked to give reasons for his response. In this way we will be able to deliver an asessment of the brands future outlook for increasing market share.
Database
Professional Turf and Ornamental Markets for Pesticides and Fertilizers 2011 U.S. Database is a practical tool to empower sales, marketing, and strategic management personnel to utilize the most current turf and ornamental pesticide and fertilizer data in their areas of responsibility and geographic location. It will help business and product managers to identify and understand the consumption trends and make a comparative assessment of the professional turf and ornamental pesticide and fertilizer supplier, brand, active ingredient, acre treatment, and volumes. It will also help them to benchmark their company’s presence in each product category against their competitors and will aid them in shaping growth strategies. In addition, subscribers will be able to manipulate regional splits to more closely reflect their own sales regions. This will allow for a more detailed analysis of your key brands versus those of your competitors.