Market Research > Ag/Specialty Pesticides > U.S. Fruits and Vegetables Pesticide Suppliers: Customer Satisfaction and Loyalty Ratings

Market Research Reports: Fruits and Vegetables Pesticides

U.S. Fruits and Vegetables Pesticide Suppliers: Customer Satisfaction and Loyalty Ratings
To Be Published 2nd Quarter 2016
Base Year: 2015

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    It is important that manufacturers and formulators of pesticides used to treat fruits and vegetables understand how their products are viewed by their customers and how they compare with their competition’s products. This study will measure key performance factors used by fruit and vegetable growers to make purchase recommendations and/or buying decisions. In addition, relevant suggestions for improvement will be generated from growers.

    This Report Will Help Subscribers Answer Questions such as:

    • How are our products viewed by the marketplace?
    • How do we rank against our competitors?
    • How should we prioritize critical customer issues?
    • Is our image as strong as we think it is?
    • What improvements in the way we meet customer needs will generate the largest return?
  • Contents
  • Introduction

    Purchase Decision Factor Importance

    Satisfaction and Loyalty Comparisons by Growers
    • Fungicides
    • Insecticides
    All sections of this chapter will include the following:
    • Performance rating system explanation
    • Rating extremes
    • Rating comparisons
    • Product-related comparison
    • Support-related comparison
    • Price-related comparison
    • Loyalty comparison
    • Strong user comparison
    • Satisfaction and loyalty comparisons
    Company Overviews (Proprietary to subscribing companies)
    • Summary of company/product competitive performance
    • Suggestions for improvement/defense
    • Sources of customer dissatisfaction
    Proposed Crops to be Surveyed
    • Fruits and nuts
      − Almonds
      − Citrus (Florida)
      − Grapes
      − Orchard crops (pome and stone fruits)
      − Strawberries
    • Vegetables
      − Brassica
      − Cucurbits
      − Tomatoes
    • Other
      − Potatoes
    NOTE: The final list of brands and crops to be included in each product segment will be decided in collaboration with charter subscribers. Low share brands may not appear with high enough frequency to measure. * Subject to charter subscriber input
  • Scope
  • U.S. Fruit and Vegetable Pesticide Suppliers: Customer Satisfaction and Loyalty Ratings is designed to help answer a number of strategically important questions regarding how manufacturers and formulators of pesticides for fruits and vegetables are viewed by their customers and how they compare to their competitors in key areas.

    • Identify key performance factors used by fruit and vegetable growers/applicators and dealers/ distributors to make purchase recommendations and/or buying decisions
    • Determine the stated importance (what they say) and the derived importance (how they make buying decisions) for each purchase factor
    • Use correlations to isolate the critical performance variables from those that are assumed or nice to have
    • Compare the performance of competing suppliers on each factor
    • Generate relevant suggestions for improvement from growers
    • Provide a specifically tailored section on implications for each subscriber, including action recommendations to enhance or maintain customer satisfaction and loyalty
    • Study will include verbatim comments related about each supplier as appropriate
  • Key Benefits
  • This report is designed to provide suppliers and formulator of pesticides used by fruit and vegetable growers an in-depth look how they and their products are perceived by end users and how they compare then versus competitive products.

    • Identify critical performance factors and rate your company performance against them
    • Show satisfaction and loyalty metrics that display each company’s competitive strengths and weaknesses in fruit and vegetable pesticide products
    • Provide a customer-based snapshot of your product performance and marketing effort measured by your target customers
    • Provide easily understood graphics to present findings to management
    • Answer critical customer relationship questions and solicit suggestions for improvement from the people buying and recommending your products.
    • Suggest priority factors for emphasis in future programs—for example, whether to defend our own strong position or try to neutralize a competitor’s advantage
    • Isolate your strongest users and measure their satisfaction and loyalty versus your competitors’ strong users
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.


    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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