Regional Coverage: United States
Quantified data reports help you understand the mindset, attitudes, values, and behavior of shoppers at the account level.
These How America Shops® research reports provide in-depth analysis of female shoppers at each retail chain, and compares them to shoppers of the channel -- showing the differences that create a competitive edge.
DEPARTMENT STORE REPORT
KOHL’S vs. JC PENNEY vs. MACY’S shoppers
DOLLAR STORE REPORT
DOLLAR GENERAL vs. FAMILY DOLLAR
DRUG STORE REPORT
CVS vs. RITE AID vs. WALGREENS shoppers
MASS MERCHANDISER REPORT
TARGET vs. WALMART shoppers
ONLINE RETAILER REPORT
INTERNET vs. NON-INTERNET and AMAZON vs. EBAY shoppers
ALBERTSON’S vs. KROGER vs. PUBLIX vs. SAFEWAY shoppers
WAREHOUSE CLUB REPORT
COSTCO vs. SAM’S CLUB shoppers
» After the fear and worry of the recession, how have
shopper attitudes changed toward health and wellness,
eco-friendly, financial responsibility?
» Which retailer’s shoppers will go back to spending first?
» Which categories are shoppers spending more on?
» Shoppers changed their retail choices during the
» Whose shoppers went to dollar and deep discount?
» Where have Target and Walmart’s shoppers gone?
» Do the supermarket chains have a stronger shopper base
coming out of the recession – and can they keep it?
» Internet shopping moves into the #4 channel for weekly
shopping; which retailers are getting a share of this
Founded in 1986, WSL/Strategic Retail is the leading authority on shopper behavior and
retail trends. Through their unparalleled research, global trend analysis and customized consulting
services, they arm brands and retailers with the strategies required to stay ahead of the market and
motivate shoppers to purchase.
Consulting with clients across multiple retail sectors (including food/beverages, fashion,
beauty, health, consumer packaged goods, home, pets, publishing and financial services), they
synthesize global shopper intelligence to create customized retail strategies that lead to
innovation and growth.
They study how people shop, tracking their mindset, attitude and behavior across
all shopping destinations – whether traditional retail (brick and mortar), online, mobile,
etc. With their unique insight, they predict future shopper behavior and identify emerging
industry trends to help clients build their retail strategy to stay ahead.
They see the whole shopping picture. It’s all about share of wallet. They take a holistic
approach. They see it the way shoppers do. They know that what they learn in one place and
one category informs and influences what they do in others, and where and how they will shop
as a result. They study and consult with retailers, manufacturers and service companies
to deliver all sides of the shopper experience.