Market Research > Consumer Products > RETAILER REPORTS.

Market Research Reports: How America Shops®

RETAILER REPORTS
A report by WSL/Strategic Retail
To Be Published: 2nd qtr. 2013
Base Year: 2010-2011
Price & Ordering Email This Page
   
  • Description
  • Regional Coverage: United States
    Download Brochure

    DESCRIPTION

    Quantified data reports help you understand the mindset, attitudes, values, and behavior of shoppers at the account level.

    These How America Shops® research reports provide in-depth analysis of female shoppers at each retail chain, and compares them to shoppers of the channel -- showing the differences that create a competitive edge.

    Available Reports
    DEPARTMENT STORE REPORT
    KOHL’S vs. JC PENNEY vs. MACY’S shoppers

    DOLLAR STORE REPORT
    DOLLAR GENERAL vs. FAMILY DOLLAR shoppers

    DRUG STORE REPORT
    CVS vs. RITE AID vs. WALGREENS shoppers

    MASS MERCHANDISER REPORT
    TARGET vs. WALMART shoppers

    ONLINE RETAILER REPORT
    INTERNET vs. NON-INTERNET and AMAZON vs. EBAY shoppers

    SUPERMARKET REPORT
    ALBERTSON’S vs. KROGER vs. PUBLIX vs. SAFEWAY shoppers

    WAREHOUSE CLUB REPORT
    COSTCO vs. SAM’S CLUB shoppers

    The Report Highlights:

    SHOPPER VALUES
    » After the fear and worry of the recession, how have shopper attitudes changed toward health and wellness, eco-friendly, financial responsibility?

    SHOPPER SPENDING
    » Which retailer’s shoppers will go back to spending first?
    » Which categories are shoppers spending more on?

    RETAILER CHOICES
    » Shoppers changed their retail choices during the recession.
    » Whose shoppers went to dollar and deep discount?
    » Where have Target and Walmart’s shoppers gone?
    » Do the supermarket chains have a stronger shopper base coming out of the recession – and can they keep it?
    » Internet shopping moves into the #4 channel for weekly shopping; which retailers are getting a share of this Internet spending?

  • Scope
  • METHOLOGY
    »Quantified National Data
    »Internet Surveys conducted quarterly
    »National Sample: 1500 adults 18+
    (includes all income and ethnic groups)
    »Updated at time of purchase with current data


    ANALYSIS
    Each report compares leading retailers in the channel.

    RETAIL CHANNELS
    Catalogs
    Convenience Stores
    Deep Discount Supermarkets (e.g. Aldi)
    Department Stores
    Discount Clothing Stores
    Dollar Stores
    Drug Stores
    Home Improvement Stores
    Malls/Strip Malls
    Mass Merchandisers/Supercenters
    Mobile
    Online
    Supermarkets
    TV Shopping
    Warehouse Clubs

    Specialty Stores
    »Beauty
    »Books
    »Clothing
    »Electronics
    »Food
    »Greeting Cards
    »Home
    »Liquor/Wine
    »Office Supplies
    »Pet Supplies
    »Toys
    »Vintage/Used
    »Vitamins/Nutrition





    LEADING INDICATOR CATEGORIES
    Baby Products
    Clothing
    Computer/Software
    Cosmetics
    Electronics
    Fashion Accessories
    Food
    Fresh Produce
    Fragrance
    Greeting Cards

    Hair Care
    Home Décor
    Home Furnishings/Appliances
    Household Cleansing
    Meals at Restaurants
    OTC Medication
    Pet Supplies (Food & Accessories)
    Skin Care
    Vitamins & Supplements
    Wine/Liquor
  • About the Publisher
  • WSL/STRATEGIC RETAIL RETAIL STRATEGISTS & SHOPPING FUTURISTS

    Founded in 1986, WSL/Strategic Retail is the leading authority on shopper behavior and retail trends. Through their unparalleled research, global trend analysis and customized consulting services, they arm brands and retailers with the strategies required to stay ahead of the market and motivate shoppers to purchase.

    Consulting with clients across multiple retail sectors (including food/beverages, fashion, beauty, health, consumer packaged goods, home, pets, publishing and financial services), they synthesize global shopper intelligence to create customized retail strategies that lead to innovation and growth.

    They study how people shop, tracking their mindset, attitude and behavior across all shopping destinations – whether traditional retail (brick and mortar), online, mobile, etc. With their unique insight, they predict future shopper behavior and identify emerging industry trends to help clients build their retail strategy to stay ahead.

    what makes them different
    They see the whole shopping picture. It’s all about share of wallet. They take a holistic approach. They see it the way shoppers do. They know that what they learn in one place and one category informs and influences what they do in others, and where and how they will shop as a result. They study and consult with retailers, manufacturers and service companies to deliver all sides of the shopper experience.

Related Reports
Crop Protection Manufacturers Report
Seed Treatment Global Series

Industry Expert

Carrie Mellage   Carrie Mellage

Sales Contacts

EMEA • ASIA
Pilar Pardo   Pilar Pardo
+32-2-776-07-37
NORTH AMERICA
Kristy Altenburg   Kristy Altenburg
+1-973-435-3367
More Information   Request More Information
  Consumer Products Portfolio
Custom Research
Can’t find exactly what you’re looking for? Consider a custom report.