Market Research > Healthcare > Retail Landscape: OTC Drugs

Market Research Reports: OTC Drugs

Retail Landscape: OTC Drugs


A powerful retail image database for the OTC industry

To Be Published Monthly Starting January 2018
Download Brochure Price & Ordering
   
  • Description
  • Regional Coverage: United States

    DESCRIPTION

    This service will provide a fully searchable and categorized image database of OTC retail aisles, shelves, planograms, brands, categories, and companies across multiple channels of trade including category planogram/ whole aisle/end caps, brand placement/facings of major brands, details on major brands (brand packaging, brand claims, brand ingredients), in-store promotions and signage, and private-label placement and pricing.

    This service will:

    • Provide OTC management teams with a competitive frame of reference/perspective
    • Inform your team on multiple categories and competitive brands
    • Offer an organized repository of important retail trends
    • Provide insight on promotional offers at the category and brand level
    • Offer an objective source to track your brands’ instore promotions and placement
    • Help your team understand competitive brands’ placement, packaging, claims, and in-store promotions, which allows you to react quickly as information is updated regularly
  • Database Contents
  • Images will be tagged and organized for easy reference allowing you to search and compare thousands of images by:
    • Category (see Table 1)
    • Brand name
    • Company
    • Retail channel (see Table 2)
    • Retail store name
    • Location (see Table 3)
    • Date taken
    OTC retail aisles, shelves, planograms, brands, categories, and companies across multiple channels are included. Images from approximately 100 retail stores captured each month.

    A quarterly newsletter analyzing key trends in the image database will be included. Trends highlighted will include those by category, company, retail channel, and brand.

    * Subject to charter subscriber input


    Illustrative User Interface

    Retail Landscape OTC Drugs


    Table 1: Categories
    Product Class/Category Market Segments
    DIGESTIVE PRODUCTS

    Antacids and anti-gas
    Antidiarrheals
    Antinausea
    Laxatives

    Tablets, liquids, H2s, PPIs, effervescents, adult and children's anti-gas products
    All
    All
    Bulk producers, hyperosmotics, irritants/stimulants, mineral oils, salines, and stool softeners
    INTERNAL ANALGESICS
    General pain relievers
    Other internal analgesics
    Ibuprofen, acetaminophen, aspirin, naproxen sodium
    Arthritis pain relievers, menstrual pain relievers
    UPPER RESPIRATORY PRODUCTS
    Allergy relief
    Cold and sinus
    Cough drops/lozenges
    Cough syrups
    Nasal/topical decongestants
    Oral allergy, nasal allergy
    Adult, children's
    Solids, liquids
    Adult, children's
    Nasal sprays, salines, nasal strips, rubs, inhalants


    Table 2: Retail Channels
    Retail channel Examples
    Drug and pharmacy chains CVS, Walgreens, Rite Aid
    Food and grocery stores Kroger, Safeway, Publix
    Mass merchandisers Target, Walmart
    Lodging establishments
    Nursinghomes/assisted living facilities
    Recreational facilities
    Restaurants
    Retailers
    Schools/universities
     
    Table 3: Locations
    Urban Suburbs of
    Chicago, IL Tuscon, AZ
    Dallas, TX Denver, CO
    Los Angeles, CA Portland, OR
    Miami, FL Raleigh, NC
    New York, NY Columbus, OH
  • Scope
  • The scope of this service will be changeable based on subscriber feedback. To begin, it will cover 11 OTC categories in three OTC product classes across chain drug stores/pharmacies, mass merchandisers, and food and grocery stores. There will be five urban areas and five suburban areas included in the U.S. market. Other geographies, OTC categories, brands, companies, and retail channels will be added in time to build a full OTC market image database. Product forms will include but not be limited to pills, tablets, caplets, capsules, liquids, liquigels, gummies, or other oral forms of OTC medications. Retail shelves in front of stores are captured; any nonprescription drugs sold BTC are not included. OTC retail aisles, shelves, planograms, brands, categories, and companies across multiple channels of trade are captured. Images from approximately 100 retail stores captured each month.

  • Key Benefits
  • This report will provide OTC marketers with:

    • A tool to learn what retail planograms look like across multiple OTC categories, competitive brands, and classes of trade.
    • An objective source that tracks actual placement and promotions for your brands at retail.
    • Provide insight on promotional offers at the category and brand level.
    • Help your team understand competitive brands’ placement, packaging, claims, and in-store promotions, which allows you to react quickly as information is updated regularly.
    • Assess private label’s impact on your brands in terms of shelf placement, pricing, and in-store promotions.
    • Compare and contrast trends by retail channel and region of the country.
    • A helpful tool for sales and marketing teams to have access to that can reduce the need for costly travel.
    • Using our in-depth knowledge of the OTC market, Kline will provide a quarterly analysis of images highlighting trends by retail channel, category, brand, and company.
    • Subscribers will be entitled to unlimited access which can be viewed on a laptop, tablet, or mobile device.
    • The interface is easy to use, and intuitive functionality is provided.
    • Full training and support is available.
    • Ability to request custom images from specific retailers or locations at an additional charge.
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    • Using a global network, store checks and actual images are taken in each of the geographies.
    • Multiple images per category per store are taken.
    • Images are uploaded, checked for quality/resolution, and tagged.
    • Clients are notified when new content is added, updated monthly.
    • Database is accessible from laptops, tablets, and/or mobile devices.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Kline’s proven methodology allows exceptionally effective, precise, and reliable market intelligence, giving subscribers a solid foundation on which to grow, refine, and expand their business with confidence. Data are rigorously analyzed, cross-checked, distilled, and validated. Kline’s expertise and in-depth understanding of the OTC industry means we are uniquely qualified to build and maintain a detailed image database to help our clients succeed and grow.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

Share this: Email This Page


Related Reports
Nonprescription Drugs USA
Rx-to-OTC Switch Forecasts USA: Next Frontier
50 Years of OTC Research
An evolution of the U.S. OTC market since 1963 >>

Industry Expert

Laura Mahecha   Laura Mahecha

Sales Contacts

EMEA • ASIA
Pilar Pardo   Pilar Pardo
+32-2-776-07-37
NORTH AMERICA
Kristy Altenburg   Kristy Altenburg
+1-973-435-3367
Contact Kline Market Research   View all contacts
Market Research Reports   Purchase a Report
  Healthcare Portfolio
  Knowledge Hub
Custom Research
Can’t find exactly what you’re looking for? Consider a custom report.