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North America
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This study examines the issues and opportunities for OTC companies that are promoting their brands in managed care settings. It provides objective insights on complex issues surrounding coverage/promotion of OTCs among managed care organizations...
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North America
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The first study in a series that focuses on retailer perceptions of the leading marketers in the food store, drug store, and mass merchandiser channels. The study provides concise market profiles for five OTC product classes and the top ten OTC drug...
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North America
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Designed as a planning tool, this study is a compilation and assessment of key issues facing individuals who are involved in making decisions regarding the utilization of over-the-counter products in managed care settings. By analyzing specific case...
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North America
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This report provides comprehensive analyses of 12 therapeutic classes and 36 different drugs to predict their likelihood for Rx-to-OTC switch in the United States over a five-year period (2002 to 2006). The study examines potential switches...
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North America
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This study includes 12 comprehensive case studies of the most significant drugs switched from prescription to nonprescription status in the United States since 1984. It provides an overview of the brands and the markets into which the switches...
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North America
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This study helps current and potential marketers of functional foods better understand the competitive organizational models that are emerging, identify potential partners/acquisitions, or benchmark their efforts against those of the competition...
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