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Market Research: Healthcare

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Nonprescription Drugs

 

Nonprescription Drugs: U.S. Market Analysis and Opportunities

North America
This comprehensive annual survey is considered the authoritative source of information on the household cleaning products industry. It contains market size and share data, retail sales, channel breakdowns, trends, and forecasts for 35 major product...
 

OTC Innovations USA: Analysis of Factors for Success

North America
A comprehensive assessment of new product introductions in the U.S. nonprescription drug industry over the past ten years, based on historical data from Kline’s Nonprescription Drugs USA annual service. The report will quantify various factors of...
 

OTC Retailing: U.S. Channel Analysis and Opportunities

North America
Kline’s assessment of the dynamic retailing environment for nonprescription drugs will include analysis of eight major OTC retail channels, their respective importance for seven OTC product classes, key retailer profiles, and expected future...
 

U.S. Retailers' Perceptions of OTC Drug Marketers

North America
The third report in Kline & Company’s OTC Perceptual Research series, focusing on retailers’ perceptions of 10 leading OTC marketers in the U.S. food, drug, mass merchandiser, and alternative retail channels. The study will be based on more than...
 

Active Delivery Systems for OTC Drugs: Opportunities in Innovation - A Kline FlashPoint Report

North America
Active delivery systems, also known as targeted drug delivery systems, have introduced innovative ways to deliver actives in prescription pharmaceuticals for some time now. The shift from a “mass delivery” protocol to “optimized delivery”...
 

U.S. Consumers' Perceptions of OTC Drugs

North America
This study is designed to provide OTC marketers with a comprehensive look at how and why consumers buy OTC drugs. It will examine their unmet needs to provide subscribers with insights and actionable recommendations on which they can base new...
 

Nonprescription Drugs Canada

North America
This study provides an in-depth analysis of Canada's nonprescription drug industry, including 25 product categories and profiles of 15 major and 20 minor over-the-counter drug manufacturers. The report provides information on sales and market share...
 

OTC Competitor Cost Structures USA

North America
The seventh edition of Kline's syndicated analysis of the profitability and cost structures of ten leading OTC drug companies in the United States. Company profiles included in this report features overviews of each company's OTC business unit; an...
 
 
 

Rx to OTC Switch

 

Rx-to-OTC-Switch Strategies USA

North America
This report will provide subscribers with an assessment of success factors for recent/imminent switches, recent switch denials, the likelihood of future switches, and the likely impact on the OTC market from Rx-to-OTC switches. It will provide...
 

U.S. Cholesterol-Lowering Drugs: Rx Market Analysis and Switch Forecasts

North America
An in-depth analysis of the prescription cholesterol-lowering drug market and the potential for Rx-to-OTC switches in this class in the United States. The study includes a comprehensive examination of currently available OTCs and consumer products...
 

International Rx-to-OTC Switch Forecasts

North America, Latin America, East Europe, West Europe, Middle East
The fifth report in Kline's Rx-to-OTC-switch series provides forecasts of switch-candidate brands and 14 therapeutic classes in nine major markets in Europe, Asia-Pacific, and North America from 2004 to 2009. The study offers realistic, up-to-date...
 
 
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