Published: October 2013
Base Year: 2013
Forecasts to 2018
Regional Coverage: United States
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This report provides a comprehensive assessment of the U.S. market for professional oral care products
used and sold to consumers through dental professional offices. The findings of the study are based on
a combination of structured surveys with dental professionals, as well as in-depth interviews conducted
by Kline’s experts with manufacturers, marketers, trade associations, and others knowledgeable on the
industry. This report focuses on key trends, developments, challenges, business opportunities, new technologies,
and new product activity.
This Report Will Help Subscribers Understand:
- Market size and growth
- Sales of leading companies and brands
- In-office vs. take-home use of professional
oral care products
- Dental professionals’ perceptions of professional
oral care services and products
- Dental professionals’ interests and unmet
- Market forecasts and expected future
An executive briefing covering market developments, the impact of key trends and issues in the professional oral care market,
and future implications for industry players.
Dental Professional Research
Summarizes results of structured surveys conducted with dental professionals including general dentists, family dentists,
cosmetic dentists, and dental hygienists.
Provides insightful analysis of the therapeutic indications shown in Table 1 and the brands shown in Table 2 below, including category trends and developments, brand sales, market shares, assessment of new product activity and new technologies, and future outlook.
Provides brief profiles of the companies listed in Table 2 including information on professional oral care products, corporate sales and profits (where available), recent developments including mergers, acquisitions, divestitures, new product launches, marketing strategy, and outlook.
Table 1: Therapeutic Indications
|Table 2: Companies and Brands
|Clinpro 5,000, Peridex
|Church & Dwight
|Arm & Hammer, Spinbrush
||Colgate, Phos-Flur, Periogard, Prevident
||Reach manual toothbrushes
|Evolve Dental Technologies
||Aquafresh, Biotene, Sensodyne
|Johnson & Johnson
||Listerine, Reach floss
|Oral Bio Tech
||Zoom, Sonicare, Flouridex, Brite Smile Disc
|Procter & Gamble
||Crest, Oral B
||GUM alcohol-free chlorhexidine gluconate
Professional Oral Care USA is an extensive industry resource to be used by marketing and
other executives in the professional oral care market for competitive analysis, market
investigation, business planning, and understanding dental professionals’ interests, needs,
and perceptions of professional oral care products.
- Provides a combination of dental professionals’
insights as well as market size and trend data
from interviews with marketers and distributors
- Covers four therapeutic indications including:
— Periodontal/gum health
- Includes in-office versus take-home use
- Excludes consumer oral care products sold at
mass retail outlets, such as drug stores, mass
merchandisers, food stores, warehouse clubs,
online, and other retail outlets
Subscribers to Professional Oral Care USA are afforded the following benefits:
- Access to a comprehensive, independent source
of information and insights on the U.S. professional
oral care market
- Access to accurate sales data through professional
outlets based on primary research with
knowledgeable industry participants
- A source of valuable competitive information and
- Indentify potential acquisition candidates in the
professional oral care market
- Understand key industry trends that may impact
- Learn first-hand insights from dental professionals
about your categories/brands
- Discover dental professionals’ unmet needs for
professional oral care products
- Charter subscribers will be given the opportunity
to review and provide input on dental professional
survey before it is fielded
- Gain knowledge on expected future trends, new
technologies, and market forecasts
Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business
and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic
industrial and commercial experience to understand and interpret global impacts and local perspectives.
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted
by each analyst. Up to 60% of interviews are done
with the true industry insiders!
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives.
Our interviews engage experts across all pertinent
fields and sectors including:
- Dental professionals
- Trade organizations
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consisting of constant tracking of annual
company reports, national statistics bureaus, trade/
industrial/professional associations, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw
upon non-confidential data from Kline’s internal
database, consisting of over half a century’s syndicated
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled
and validated. Kline’s proven methodology allows
exceptionally effective, precise and reliable market
intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow,
refine, and expand their business with confidence.
Kline is a leading global management consulting and
market research firm offering the complete spectrum of
services. The firm has served the management consulting
and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer
products industries for over 50 years.