Market Research > Consumer Products > Professional Hair Tools and Appliances: Global Market Analysis and Opportunities

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Professional Hair Tools and Appliances: Global Market Analysis and Opportunities
To Be Published 2nd Quarter 2017
Base Year: 2016
Forecasts to 2021

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  • Description
  • Regional Coverage: Europe, Latin America, United States


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    A comprehensive assessment of the vibrant and fragmented market for hair appliances that are used and sold in salons, focusing on market size and growth, key trends and developments, the competitive landscape, and notable new launches and product trends. This study is designed to provide business executives with reliable and timely insights.

    This Report Will Address Such Questions as:

    • What is the size of the professional hair appliance market?
    • What are the key trends and emerging technologies?
    • Who are the market leaders?
    • What are the most popular types of hair appliances?
    • Which regions are growing the fastest?
    • How do the trends and competitive landscape vary by region?
    • What are the opportunities in this market?
  • Contents
  • This report series will feature market assessments for key markets around the world, as listed in Table 1, along with a Global Market Overview that will be available to full subscribers of the program.

    Global Market Overview
    This presentation-style report will provide a comprehensive overview of the markets examined in terms of key lessons learned, market size and growth, drivers and trends, competition, regional differences, and opportunities.

    Contents for each market report (for each market listed in Table 1) Each presentation-style report will contain the following:
    • Market size and growth
    • Key drivers and trends
    • Overview and sales for 2015 and 2016 with breakdowns by:
      − Category (see Table 2)
      − Country (Europe only)
      − Steam vs. non-steam
    • Analysis of appliances sold with styling products
    • New product activity
    • Competitive landscape with company/brand snapshots of leading and/or notable marketers
    • Marketing activities
    • Outlook through 2021

    * Subject to charter subscriber input

    Table 1: Regions/Countries to be Covered
    Europe (focus on France, Germany, Italy,
    Russia, Spain, and the United Kingdom)
    United States

    Table 2: Hair Appliance Types to be Covered
    Hair dryers/blowers
    Hot tools-a
    a- Includes curling irons/rods, stylers, flat
    irons, and steam tools.
  • Scope
  • Professional Hair Tools and Appliances: Global Market Analysis and Opportunities will provide a detailed independent appraisal of this dynamic industry and explore market opportunities and challenges.

    • Powered hair tools and appliances, such as dryers/ blowers, flat irons, and curling irons, stylers, and sets
    • Non-powered tools, such as brushes and scissors, are excluded
    • Excludes razors and clippers
    • Covers brands intended for use in professional hair salons only, through all channels of distribution (salons, beauty supply, and online)
    • Excludes brands that are sold mainly through mass retail channels and those that are not intended for professional use
    • Focuses on the major markets of Brazil, Europe, and the United States
  • Key Benefits
  • This program will provide subscribers with an accurate picture of the size, segmentation, and performance of the professional hair tools and appliances market in all key geographic regions. It will enable subscribers to exploit business opportunities by understanding market dynamics, competitive forces, product trends, forecasts, and future trends.

    • Acquisition screening
    • Competitive intelligence
    • Industry/category/brand assessments
    • New business development
    • Strategic planning
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Salons
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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