Market Research > Consumer Products > Professional Hair Smoothing Treatments

Market Research Reports: Hair Smoothing Treatments

Professional Hair Smoothing Treatments
Published November 2013
Base Year: 2012

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  • Description
  • Regional Coverage: Asia, North America, Latin America, Rest of the World


    Report providing a deeper dive into the professional straightening and smoothing treatments market featuring keratin. This report focuses particularly on recently popular Brazilian and keratin treatments.

    Topics covered:
    • Market size and dynamics: how large is the keratin smoothing market, how fast has it evolved and why, how big is it compared to other smoothing/straightening products?
    • Popularity of keratin smoothing across different regions: have these treatments been broadly accepted by salon goers across the globe or not and why?
    • Key trends: what is driving innovation, what are the hottest ingredients, and what are the new product launches focused on?
    • Regulatory developments: what are the issues related to the use of formaldehydrate, and how has it affected legal framework in different countries?
    • Competitive landscape: how is the competitive landscape structured in different regions, which are largest players on the market, and what solutions do they offer?
    • The future: what are the opportunities and challenges, and what is the expected growth and its drivers/inhibitors on key country markets?
    Reasons to Buy this Report
    • To understand this emerging product category to be able to identify opportunities and gaps.
    • To learn more about the companies that compete on this market, their products, and development.
    • To understand the growth perspectives in different regions.
  • Contents
  • Market overview, dynamics, and key regional characteristics
    • Market size and dynamics
    • Regional dynamics and key characteristics
    • Key trends and ingredients
    • Outlook
    Competitive landscape
    • Key characteristics of competitive environment in each region
    • Brand snapshots
  • FlashPoint
  • Each report in the Kline FlashPoint Series explores an emerging industry issue or market development. Forward-looking and rich in insights and recommendations, they are designed to help executives develop timely strategies to maximize business opportunities.

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