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To be published: 2nd qtr. 2012
Base Year: 2011 |
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Description
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Regional Coverage: United States
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DESCRIPTION
Kline & Company and Prochaska & Company welcome you to our annual report covering the marketing year
for manufacturers in the U.S. crop protection industry.
Highlights of the 2011 Manufacturers Report include:
Summary Company Highlights
- Lead section highlighting major decisions, actions and results in 2011
- Highlights that provide insight into current company performance
Strategic Change Drivers
- Review of major drivers creating change in the industry
- Scenarios assessing potential impact of drivers on companies, products, technologies and industry
structure to 2016 and beyond
2011 Manufacture Profiles
- Profile of each firm's crop protection business by product group
Product listing by:
- 600+ product brands and their active ingredients
- Patent status and target market for each brand
- Product detail by seed traits
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Contents
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| TABLE OF CONTENTS |
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Introduction and Objective
Purpose and objectives
Timing
Approach to methodology
Executive Summary
Summary of 2011 U.S. Crop Protection Market
Highlights of major industry events in 2011
2011 One page highlights of each profiled company:
– Net 2011 sales vs. 2010
– Key events taking place in 2010:
Marketing actions
Strategic initiatives
New product launches
Significant registrations
Acquisitions and divestitures
Distribution channel changes
Total net 2011 sales-top 15 U.S. companies
– Chemicals: agricultural crop markets
– Seed: treatments and coatings
– Seed: products
2010 Industry sales by product groups
– Herbicides
– Insecticides
– Fungicides
– PGR’s
– Fumigants, other
– Seed treatment
– Seed traits
Strategic Change Drivers
Overview of principal change drivers: 2011-2016
– Distribution channel restructuring
– Branded vs. private label vs. generic products
– New and emerging technologies
– Growing number of-shore manufacturers
Potential scenarios by company
– Likely sales impacts from change drivers
– Company sales outlooks: 2011-2016
– Multiple scenario development of possible outcomes
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Manufacture Profiles
Major research-based manufacturers
– BASF
– Bayer
– Dow
– DuPont
– Monsanto
– Syngenta
– Valent
General chemical manufacturers
– Albaugh
– Amvac
– Arysta
– Cheminova
– FMC
– MANA
– Nufarm
– UPI
Profile Detail
Each company profile will include:
Global business and sales
Global crop protection sales
U.S. crop protection business
U.S. crop protection sales and product details by:
– Herbicides
– Insecticides
– Fungicides
– PGRs/other
– Seed treatment
Sales 2011 vs. 2010
Brands by a.i., patent status, target markets
Review of new marketing initiatives
Company profitability by EBIT
2011 Business activity
– Sales group structures
– Distribution direction
– Research & technology
– Manufacturing
Five-and ten-year business outlook
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Scope
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The 2011 U.S. crop protection market experienced dramatic price decreases in addition to the high inventory levels at the
distributor level causing unfamiliar market situations for all levels of the supply chain. This report captures these market
situations and trends that include:
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Seed treatments and coatings
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Generic manufacturers and products
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Branding strategies
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Distribution structure
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Retailer sales strategies
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Biotech seed traits perspective
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Market Overview
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Today’s market turbulence in the crop protection industry began fifteen years ago with the convergence of biotech crops,
major product patent expirations, and acceptance of generic products at a time when the industry was maturing with
saturated markets. Rather than follow traditional mature market curves, the U.S. crop protection industry is becoming more
diverse and dynamic as each of these strategic drivers creates its own footprint within the industry. Traditional crop
protection chemicals remain reliable indicators of overall industry direction, but newer crop protection components, i.e.
generics, seed treatments or biologicals, must be factored into any analysis of current or future industry performance.
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Methodology
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Kline is unmatched in its ability to gather hard-to-get market and competitive intelligence with a high degree of
confidence. Kline’s market analysis approach places the main emphasis on primary research techniques to insure
the foundation of business intelligence is accurate, current, and reliable.
Kline will conduct interviews with leading distributors, retailers, industry experts, consultants, and other
knowledgeable people in the process of putting together this report. Interviews will be conducted by Kline professionals.
Primary research will represent the bulk of our research efforts, supported by secondary research drawn
from the various available sources.
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