Introduction and Objective
Purpose and objectives
Timing
Approach to methodology
Executive Summary
Summary of 2011 U.S. Crop Protection Market
Highlights of major industry events in 2011
2011 One page highlights of each profiled company:
– Net 2011 sales vs. 2010
– Key events taking place in 2010:
Marketing actions
Strategic initiatives
New product launches
Significant registrations
Acquisitions and divestitures
Distribution channel changes
Total net 2011 sales-top 15 U.S. companies
– Chemicals: agricultural crop markets
– Seed: treatments and coatings
– Seed: products
2010 Industry sales by product groups
– Herbicides
– Insecticides
– Fungicides
– PGR’s
– Fumigants, other
– Seed treatment
– Seed traits
Strategic Change Drivers
4A. Generic Product Trends
– Impact of generics on specialty crop
– Specialty agricultural crops
4B. Consumer Trends
– Fresh fruits and vegetables
– Organic food trends
4C. New Technologies
4D. Biotechnology
4E. Strategic Market Outlook
– Total crop protection market value
– Specialty fruits and vegetables market values
– 2011 year-end sales estimates
– 2016 outlook
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Manufacture Profiles
Major research-based manufacturers
– BASF
– Bayer
– Dow
– DuPont
– Monsanto
– Syngenta
– Valent
General chemical manufacturers
– Albaugh
– Amvac
– Arysta
– Cheminova
– FMC
– MANA
– Nufarm
– UPI
Profile Detail
Each company profile will include:
Global business and sales
Global crop protection sales
U,S. crop protection business
U.S. crop protection sales and product details by:
– Herbicides
– Insecticides
– Fungicides
– PGRs/other
– Seed treatment
Sales 2011 vs. 2010
Brands by a.i., patent status, target markets
Review of new marketing initiatives
Company profitability by EBIT
2011 Business activity
– Sales group structures
– Distribution direction
– Research & technology
– Manufacturing
Five-and ten-year business outlook
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