Kline’s approach places principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and
leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial
and commercial experience to understand and interpret global impacts and local perspectives.
We Know Who to Talk to. We Know How to Listen.
This report is based on a structured online survey completed by Kline & Company during April 2014. The survey
was completed by a nationally representative sample of approximately 350 adult consumers in the United States.
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consisting of constant tracking of annual
company reports, national statistics bureaus, trade/
industrial/professional associations, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw upon
non-confidential data from Kline’s internal database,
consisting of over half a century’s syndicated research.
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled,
and validated. Kline’s proven methodology allows
exceptionally effective, precise, and reliable market
intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow, refine,
and expand their business with confidence.
Kline is a leading global management consulting and market research firm offering the complete
spectrum of services. The firm has served the management consulting and market research needs
of organizations in the chemicals, materials, energy,
life sciences, and consumer products industries for
over 50 years.