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Market Research Reports: Oral Care

Oral Care Market in the United States

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  • Description
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    DESCRIPTION

    A comprehensive analysis of the U.S. market for oral care products, focusing on key trends, developments, challenges, and business opportunities. For each product category: denture products, lip balms, jellies, and treatments, mouthwashes, toothbrushes (manual and battery-operated), toothpastes, tooth whitening products, the following information is covered:

    This report will address:

    • What is the market size for oral care products?
    • What are the major and up-and-coming brands?
    • Which segments of the oral care market hold the greatest promise for future growth?
    • Which innovations and new trends are occurring in the oral care market?
  • Contents
  • CATEGORY PERFORMANCE:
    Reports the category’s sales performance at the manufacturer, retail, and unit levels.

    CATEGORY DEVELOPMENT:
    A summary of key trends, developments, and new product activities.

    CATEGORY SEGMENTATION:
    An analysis of the category’s sales segmented by product type.

    COMPETITION:
    Breakdown of manufacturers’ sales or brand shares and brands‘ performance.

    RETAIL DISTRIBUTION:
    Percentage of manufacturers’ sales by retail outlet.

    MARKETING ACTIVITY:
    A description of various promotional vehicles employed by major marketers.

    FUTURE OUTLOOK:
    A five-year forecast of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

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