Market Research > Consumer Products > Natural Personal Care: Market Analysis and Opportunities

Market Research Reports: Natural Personal Care

Natural Personal Care: Market Analysis and Opportunities

Published February 2018
Base Year: 2017
Forecasts to 2022

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To Be Published 4th Quarter 2018
Base Year: 2018
Forecasts to 2023

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  • Description
  • Regional Coverage: Japan, United States


    This report series contains in-depth analysis of the dynamic market for natural and organic beauty and personal care products. Focusing on key trends, developments, challenges, business opportunities, this comprehensive analysis features natural ingredient ratings using Kline's proprietary rating scale.

    This Report Answers Such Questions as:

    • What are the key differences between "truly natural" and "natural-inspired" products?
    • Which brands receive the highest rating in our ingredient analysis?
    • What are the fastest growing natural personal care brands in each market, and why?
    • Are there new brands on the radar, and what are their offerings?
    • Where are the opportunities for personal care marketers?
  • Contents
  • Comprehensive reports are offered separately for Japan and the United States.


    Market Overview
    • Total industry size and growth
    • Key takeaways
    • Breakdowns of sales for natural-inspired vs. truly natural products
    • Market drivers and trends
    • Product class sales breakdowns
    • Sales growth of natural personal care products vs. general market by product class
    • Product category breakdowns as listed in Table 1
    • Product and ingredient trends
    • Competitive landscape
    • Channels of distribution
    • Certification and labelling standards
    • Outlook to 2023
    Brand Profiles
    Brief profiles for approximately 15 brands/companies in the United States and 10 in Japan marketing natural personal care products as listed in Table 2. Information provided includes company overview, sales estimates, natural rating, primary distribution channel, and outlook.

    Deep Dive into Makeup Product Class
    A granular look at the natural and organic segment of the makeup category, featuring:
    • Category size and growth
    • Sales by product type (face makeup, eye makeup, lipsticks and lip glosses, and nail polishes)
    • Drivers and trends
    • Channel breakdowns
    • Competitive landscape
    • Outlook to 2023

  • Scope
  • This report provides subscribers with an analysis of industry trends and development, market size and growth, product trends, brand synopses, and competitive forces within the natural personal care market.

    • This edition focuses on the key markets of Japan and the United States.
    • The market is defined as take-home (consumer use) beauty and personal care products that are positioned as natural. It excludes back-bar products used in salons, spas, etc.
    • For this report, natural is defined as all brands where being natural is a core element of its positioning.
    • The following product classes are covered: fragrances, hair care, makeup, oral care, skin care, and other toiletries.
    • The bonus coverage on makeup product class includes face makeup, eye makeup, lipsticks and lip glosses, and nail polishes.
    • This report uniquely separates the market into two distinct segments: truly natural products and those that are simply inspired by nature. This report considers brands to be truly natural if they are formulated with a high proportion of ingredients that comply with our definition of natural, or if they receive a score of 5 or above based on our proprietary rating scale.
  • Key Benefits
  • This report enables subscribers to exploit business opportunities by understanding market growth factors, the competitive landscape, and future trends.

    • Assess the natural personal care market and understand the unique market drivers in the key markets of Japan and the United States.
    • Learn which categories hold the most opportunity, which channels of distribution are important in each market, and what brands and types of companies are getting ahead of the pack.
    • Inform decisions on business opportunities and marketing/sales plans.
    • Identify potential strategic alliances, acquisition candidates, and/or customers.
    • Augment business plans with reliable insights and data.
    • Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report.
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Government agencies
    • Trade Organizations
    • Suppliers
    • Distributors
    • Marketers/Manufacturers
    • Retailers

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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