Market Research > Consumer Products > Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities

Market Research Reports: Multicultural Beauty and Grooming

Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities
To be published: 2nd qtr. 2014
Base Year: 2013
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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities is an analysis of the market for personal care products targeted to Hispanics, Asians, African-Americans, and other people of color. Together, these groups already account for over onethird of the U.S. population, and their spending power is rising faster than the U.S. average.

    The research addresses questions such as:

    • What is the market size of cosmetics and toiletries brands targeted at Asians, African-Americans, and/or Hispanics?
    • What ethnic skin care and ethnic hair care brands are the most popular?
    • What segments of the multicultural beauty market are gaining in importance?
    • What are the opportunities for personal care marketers?
  • Contents
  • Introduction
    This section will describe the format, scope, approach, and methodology of the report.

    Industry Overview
    This section will summarize the results, including:
    • Key lessons learned
    • Market size and growth
    • Industry trends and development
    • Up-and-coming brands
    • Major brands
    • Outlook to 2018
    Product Class Summaries
    For each of the product classes listed in Table 1, the following information will be provided:
    • Market trends
    • Important brands
    • Manufacturers’ sales and growth in 2013
    Competitive Landscape
    After an overview of the competitive landscape describing the performance brands and other features, this chapter will analyze 10 key brands in the multicultural cosmetics and toiletries market with the following details, as suggested in Table 2:
    • Brand and parent company overview
    • Manufacturer’s sales and growth in 2013
    • Product offerings
    • Distribution
    • Marketing activities
    • Outlook to 2018
    African-American Market
    Given the unique formulating requirements, and the number of products marketed specifically to people of African descent, this section of the report breaks out sales and growth of the entire U.S. market for beauty and grooming products targeted at African-Americans.

    Table 1: Product Classes Covered in the Study
    Hair Care Products Skin Care Products
    Conditioners Facial treatments
    Curl maintenance products Hand and body lotions
    Curl/wave kits Skin care products for men
    Dresses and lotions Toiletries
    Hair coloring products Depilatories, waxes, and bleaches
    Relaxer kits Personal cleansing products
    Shampoos Shaving creams and gels
    Styling aids
    Makeup
    Eye makeup
    Face makeup (primer, foundation, powder, concealer)
    Lipstick and lip glosses
    Nail polish


    Table 2: Tentative List of Brands to be Profiled in the
    Competitive Landscape Chapter
    Alison Raffaele
    Ambi (Valeant Pharmaceuticals)
    Carol’s Daughter
    Crème of Nature (Colomer)
    Dark and Lovely (L’Oréal)
    Makari
    Organic Root Stimulator (Dermoviva Skin Essentials)
    Pink Oil (Luster Products)
    Shinto Clinical
    Soft & Beautiful (Unilever)
  • Scope
  • Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities provides subscribers with an analysis of market size, competitive landscape, and trends in beauty and grooming among the men and women who make up the one-third of the U.S. population that is non-Caucasian. The market is defined as hair care, skin care, makeup, and toiletries products marketed mostly to “people of color,” such as African-Americans, Asians, Hispanics, Native Americans, other non-Caucasians, and mixed-race people.

    Product classes and categories included in the research are as shown in Table 1.

  • Key Benefits
  • This report enables subscribers to identify the opportunities in this dynamic and fast-growing market segment. Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities provides subscribers with competitive intelligence on the key players in the multicultural arena.

    The report enables subscribers to:

    • Assess the multicultural beauty and grooming market
    • Inform decisions on business opportunities and marketing/sales plans
    • Identify potential strategic alliances, acquisition candidates, and/or customers
    • Augment business plans with reliable insights and data
    The information and insights offered enables subscribers to exploit business opportunities by focusing on:
    • Market size and growth
    • Product trends and innovations
    • Profiles of the key brands
    • Competitive landscape
    • Future outlook
    Subscribers also receive one day of consultation time with members of the research team. This time can be used for strategic planning assistance or to explore specific or related industry information not covered in the report. Multicultural Beauty and Grooming Products: U.S. Market Analysis and Opportunities is available through a Webbased format for easy access anywhere in the world.
  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline's professional staff of industry experts conduct in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including, wax producers, de-oilers, end users, technology and catalyst companies, natural gas producers, and trade associations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. Primary research will comprise the bulk of the overall research methodology for this report. In addition, this analysis will be supplemented by secondary research drawn from the review of suppliers' product literature and price lists, a search of recent trade and technical literature, Internet sources, and analysis of statistical data from government, industry, and trade associations and agencies.

    Partnering with multicultural beauty and grooming online retailer EnchantedLife.com, and by conducting unstructured interviews with the marketers in the segment, Kline & Company is able to provide deep insights into the dynamic and unique Hispanic, African-American, and Asian beauty and grooming markets.

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