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Market Research Reports: Cosmetics & Toiletries

Men's Skin Care Market in the United States

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    A comprehensive analysis of the U.S. market for men’s skin care products, focusing on key trends, developments, challenges, and business opportunities. Covered product categories include: anti-aging, sun protection, and moisturizing.

    Sales for the skin care products for men category grow by 2.2% in 2011 mostly driven by prestige marketers, such as Jack Black and Estée Lauder, who have responded to the needs of the category and reached out to male consumers with relevant product offerings.

    This report will address:

    • What is the market size of men’s skin care products?
    • What are the major and up-and-coming brands?
    • How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
    • What innovations and new trends are occurring in the men’s skin care market?
  • Contents
  • CATEGORY PERFORMANCE:
    Reports the category’s sales performance at the manufacturer, retail, and unit levels.

    CATEGORY DEVELOPMENT:
    A summary of key trends, developments, and new product activities.

    CATEGORY SEGMENTATION:
    An analysis of the company’s sales segmented by trade class, product type, and/or product form.

    COMPETITION:
    Breakdown of manufacturers’ sales or brand shares and brands‘ performance during the year.

    RETAIL DISTRIBUTION:
    Percentage of manufacturers’ sales by retail outlet.

    MARKETING ACTIVITY:
    A description of various promotional vehicles employed by major marketers.

    FUTURE OUTLOOK:
    A five-year forecast out to 2017 of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

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