This service is an excellent resource to empower sales, marketing, and management personnel to utilize the most up-to-date
transaction-based data in their areas of responsibility. It provides subscribers with an accurate picture of the size, segmentation,
and performance of the U.S. professional hair care market and enables users to exploit business opportunities by understanding
market dynamics, competitive forces, product trends, forecasts, and future trends. It offers a timely source to identify and track
emerging trends and the latest new product launches.
Subscribers are encouraged to interact directly with Kline’s team and to arrange for customized consultation, executive summary
presentations, training of staff, or additional data or insights.
Specifically, this study can be used as an aid in:
- New product development
- Industry/category/brand assessments
- Competitive intelligence
- Strategic planning
- Acquisition screening
Kline is pleased to collaborate with the Professional Beauty Association (PBA) on this important industry initiative. Kline has the
full support of PBA, and PBA is actively encouraging all parties including manufacturers, distributors, salon management software
firms, and salons to participate in the program.
Kline PRO leverages our position to partner with key stakeholders to develop a spirit of cooperation that allows us to capture and
report in-depth information for the betterment of the industry.
Data is collected from two main sources: chain salons and independent salons via software providers. Development of the panel is
in progress. Kline estimates that once the panel is fully developed it will consist of up to 3,000 independent salons and more than
10,000 chain salons. Kline will strive to ensure that the panel is representative in terms of geography, size and type of salon, and
brand coverage. Representativeness is expected to improve over time as more salons are added.
Information for the chain salons is sent directly to Kline. Two weeks after the close of each quarter, both the sales and purchase data
for all of their locations is transmitted to Kline. On our secure server, that data is then translated into the appropriate categories/
segments and aggregated into one total. At no time is the specific location from which the data originates shared with Kline.
The process for independent salons is very much the same, but instead of being sent to Kline by the salon itself, the salon management
software companies are able to collect, aggregate, and send the data. This is a very efficient way to collect data for thousands
of locations and also allows the salons to remain anonymous.
Kline respects the privacy of all panelists, both chain and independent, and has agreements in place that prevent Kline from receiving
any identifiable information. Only the general demographics of region, salon sizes, and pricing tiers are shared. Data from each
participant is anonymously aggregated with data from thousands of other salons. Data that could identify any salon is never
disclosed and will always be protected under the strict code of ethics that Kline has practiced for more than 50 years.
Kline & Company is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of confidence.
We have been researching and publishing reports for the professional salon industry for more than 20 years; our research in
professional beauty now spans 23 countries.