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Hair Care Market in the United States

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    A comprehensive analysis of the U.S. market for hair care products, focusing on key trends, developments, challenges, and business opportunities. Product categories covered include: conditioners, ethnic hair care products, hair coloring products, hair styling products and sprays, and shampoos.

    Sales increase across all the hair care product categories, with shampoos leading the pack in 2012. Products offering two-in-one benefits such as shampoo+conditioner are a hit with the consumers for this year.

    This report will address:

    • What is the market size of hair care products?
    • What are the major and up-and-coming brands?
    • Which segments of the hair care market hold the greatest promise for future growth?
    • How do sales compare in the mass, luxury, direct sales, and specialty trade classes?
    • What innovations and new trends are occurring in the hair care market?
  • Contents
  • CLASS SUMMARY:
    Manufacturers’ sales, retail sales, competition, retail distribution, promotion and outlook for hair care segment as a whole.

    CATEGORY PERFORMANCE:
    Reports the category’s sales performance at the manufacturer, retail, and unit levels.

    CATEGORY DEVELOPMENT:
    A summary of key trends, developments, and new product activities.

    CATEGORY SEGMENTATION:
    An analysis of the company’s sales segmented by trade class, product type, and/or product form.

    COMPETITION:
    Breakdown of manufacturers’ sales or brand shares and brands‘ performance during the year.

    RETAIL DISTRIBUTION:
    Percentage of manufacturers’ sales by retail outlet.

    MARKETING ACTIVITY:
    A description of various promotional vehicles employed by major marketers.

    FUTURE OUTLOOK:
    A five-year forecast out to 2017 of manufacturers’ sales by product type, with commentary on issues and trends likely to influence the category in the future.

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