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Market Research: Mood-Enhancing Foods and
Beverages: The "Fun" in Functional Foods - A Kline
FlashPoint Report

Mood-Enhancing Foods and Beverages: The "Fun" in Functional Foods - A Kline FlashPoint Report

Published January 2009

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This Kline FlashPoint report analyzes the opportunity gaps in the global marketplace, examines lessons learned from some companies, identifies key factors for success, and summarizes Kline's point of view on the emerging sector of mood-enhancing foods and beverages. It provides an overview of significant developments in Japan, Western Europe, and the U.S., including market characteristics in these key countries, factors influencing the business, and how emotional/mental effects are being augmented by science. (F0802)

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