| Active delivery systems, also
known as targeted drug delivery systems, have
introduced innovative ways to deliver actives
in prescription pharmaceuticals for some time
now. The shift from a “mass delivery” protocol
to “optimized delivery” that started over 20 years
ago is often attributed to the evolution of patches
as a means of delivering actives. Now there is
a wide range of novel delivery systems for many
actives.
This FlashPoint report assesses the strategic
implications of these market developments. It
provides an overview of various active delivery
systems that are or could be used for OTC drugs
and examines demand drivers, consumer buying characteristics,
barriers to entry, and the competitive landscape.
It also provides keys to success for companies
looking to enter the active delivery systems for
OTC market.
(F0705)
|
