Market Research > Healthcare > Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities

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Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities
To Be Published July 2017
Base Year: 2016

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  • Description
  • Regional Coverage: United States

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    DESCRIPTION

    A comprehensive assessment of the quickly growing market for digestive immune health products. This report will focus on both mass and specialty brands, as well as refrigerated products through all retail channels. This study will provide insights on market trends, growth rates, and the competitive landscape.

    This Report is Designed to:

    • Provide subscribers with an understanding of the size of the U.S. digestive immunity market through all retail outlets
    • Understand the relative size of mass brands compared with specialty brands, refrigerated brands, digestive enzymes, and the like
    • Gain insights on key trends, growth rates, and new products
    • Assess digestive health and immunity product claims
    • Analyze the competitive landscape and provide market shares for major companies
    • Forecast sales and market share expectations for these products in the future
  • Contents
  • Introduction

    Executive Summary
    • Market overview and trends
    • Key lessons learned
      − Category segmentation (of those shown in Table 1) including sales and growth of major brands and market segments
    • Notable new products and claims
      − Competitive landscape in 2015 and 2016 including sales, market share, and growth of major companies
    • Outlook and appraisal to 2021
    Category Profiles
    For each of the categories listed in Table 1, the following information will be provided:
    • Market trends
    • New products activity
    • Product claims
    • Sales by brand and company in 2015 and 2016
    • Retail distribution
    • Marketing analysis
    • Outlook to 2021
    Company Profiles
    For each of the companies listed in Table 2, the following information will be provided:
    • Overview
    • Digestive immunity brands
    • Merger/acquisition activity
    • Sales of key digestive immunity brands in 2015 and 2016
    • New products and claims
    • Marketing strategies and focus
    • Retail channels
    • Outlook to 2021


    Table 1: Digestive Immunity Categories
    Analyzed
    Digestive enzymes
    Probiotics-a
    Probiotic beverages
    a- Includes combination prebiotic/probiotic products
    Probiotics
    Table 2: Companies to be Profiled
    Company Key brands
    Bayer Group Florajen
    Biocodex Philips Colon Health, One-a-Day TruBiotics
    BioGaia Florastor
    Church & Dwight BioGaia
    Clarion Brands Accuflora, Nutrition Now PB8
    Enzymatic Therapy Probiotic Pearls
    Enzymedica Enzymedica
    Family Flora Family Flora
    Garden of Life Doctor Formulated, Raw
    Integrative Therapeutics Integrative
    Jarrow Formulas Jarro-Dophilus
    Nature's Way Primadophilus, Probiotic Pearls
    NBTY Nature's Bounty
    Olly Nutrition Olly
    Otsuka Nature Made Digestive Health Products
    Procter & Gamble Align, Meta, Metabiotic
    Rainbow Light Rainbow Light ProbioActive, Rainbow Light Probiolicious
    Reckitt Benckiser Schiff Digestive Advantage
    Royal DSM (iHealth) Renew Life Digest Smart, Ultimate Flora
    Sundown Naturals Culturelle
    The Clorox Company Sundown Naturals
    UAS Labs UP4 A Happier Inside
  • Scope
  • Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunities aims to understand the market for digestive health products including probiotics (including prebiotic/probiotic combination products), digestive enzymes, and probiotic beverages. The report will analyze the market for digestive health and immunity, how large the market is, how fast it is growing, what the most important retail channels are, and sales and growth of major competitors in this space. This report will focus on both mass and specialty brands, as well as refrigerated products through all retail channels in the United States. This study will focus on products that are marketed for digestive immunity and health and includes:

    • Digestive enzymes
    • Probiotics
    • Probiotic beverages

    Digestive products covered in this study encompass a wide array of product forms and include tablets/ caplets, capsules, sachets, drinks, tea, and juices. Foods that include probiotic additives and ingredients like yogurt are excluded.

  • Key Benefits
  • Key Benefits This study will provide subscribers with accurate and current information and insights on the large and quickly growing digestive health and immunity market, profiles of major competitors in this market, and extensive research to understand the market’s size and how fast it is growing, as well as the retail landscape for these brands. Specifically, this report is designed to provide subscribers with a comprehensive assessment of the following:

    • An understanding of the size of the leading brands and companies
    • Learn about product claims and ingredients
    • Gain insights on key trends, growth rates, and new products
    • Understand the retail environment and the most important channels in this market
    • Forecast sales and market share expectations for these products in the future
    • Companies in this market, and brands that are potential acquisition targets
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers
    • Retailers
    • Trade associations and trade press

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.


    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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