Nonprescription Drugs USA 2004
Published August 2005
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For more than 35 years, this comprehensive
annual report has been considered the most authoritative source
of information on the nonprescription drug industry. It contains
industry trends and 2003 market size data for 35 product categories.
In addition, market share and brand sales information are reported.
The study also profiles 15 leading major companies. Included
in the report is an analysis of media spending, retail distribution,
and private-label activity.
(CIA6C)
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