Household Cleaning Products USA 2010

This comprehensive annual survey is considered the authoritative source of information on the household cleaning products industry. It contains market size and share data, retail sales, channel breakdowns, trends, and forecasts for 23 major product categories; and detailed profiles of 14 leading marketers; and timely bulletins covering new products and corporate developments. (CIA5I)

TABLE OF CONTENTS
Introduction Executive Summary An executive briefing covering developments in 2010, the impact of key trends and issues in the household cleaning products business, and their future implications for industry participants. Industry Analysis Market overview Companies Selling and distribution Private-label activity Profitability Advertising and promotion Outlook to 2015 Products Pertinent information and insightful analysis of 22 major categories, including category trends and developments; manufacturers' 2010 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; promotional activity; and outlook to 2015.		Major Companies Profiles for 14 major companies, including company activities; sales by product category and brand in 2010, and related analysis; recent developments including acquisitions and new products; promotions; corporate overview; and outlook to 2015. Minor Companies Brief profiles of about 75 smaller marketers of household cleaning products. Profiles included descriptions of companies' business, location, sales for 2009 and 2010, major brands, new product activity, distribution and spending, and future outlook. Advertising Media spending for 2010 is provided for each of the product categories and major companies.

Carrie Mellage carrie.mellage@klinegroup.com +1-973-435-3412