Introduction Executive Summary
An executive briefing covering developments in 2010, the impact of key trends and issues in the personal care business, and their future implications
for industry participants.
Industry Analysis
A summary of industry developments in 2010 and a five-year forecast.
Market overview
Companies
Retail channels
Private-label activity
Advertising and promotion
Outlook to 2015
The Products
Pertinent information and insightful analysis of 28 major categories, including category trends and developments; manufacturers' 2010 sales; sales and market shares for leading brands; new product activity; sales by retail channel; private-label sales; advertising and promotion; and outlook to 2015. |
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Major Companies
Profiles for about 30 major companies, including company activities; sales by product category and brand in 2010 and related analysis; recent developments including acquisitions and new products; corporate overview; and outlook to 2015.
Minor Companies
Brief profiles of about 150 smaller marketers of personal care products. Profiles include descriptions of companies' business, location, sales for 2009 and 2010, major brands, new product activity, distribution and spending, and future outlook.
Advertising
Media spending for 2010 is provided for each of the product categories and major companies.
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