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Market Research Reports: Nonprescription Drugs

Nonprescription Drugs USA
Data Released March 2014
Report Published July 2014
Base Year: 2013
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  • Description
  • Regional Coverage: United States
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    A comprehensive analysis of the U.S. nonprescription drugs industry, focusing on key trends, developments, challenges, business opportunities, and new product activity, and offers insights and information on the following:

    • Industry trends
    • Market size and performance
    • Brand sales and share
    • Company sales and share
    • New product activity
    • Retail distribution
    • Regulatory developments
    • Rx-to-OTC switch forecasts
    • Five-year historical sales
    • Five-year sales forecasts

    Features user-friendly database that is fully searchable and exportable that contains sales data, growth, share, and forecasts for hundreds of brands and companies across 31 categories.

  • Contents

    Executive Summary
    An executive briefing covering developments in 2013, the impact of key trends and issues in the nonprescription drug business, and their future implications for industry participants.

    Industry Analysis
    A summary of industry developments in 2013 and a five-year forecast.
      The market 2013


      Consumer research

      Selling and distribution

      Private-label activity

      Outlook to 2018

      Kline's FutureView forecasting scenarios

    The Products
    Pertinent information plus insightful analysis of approximately 31 major categories, including category trends and developments; manufacturers' sales for 2012 and 2013, sales and market shares for leading brands, new product activity, sales by retail channel, private-label sales, promotional activity, and outlook to 2018. The product categories covered are shown in Table 1.

    Major Companies
    Profiles for 14 major companies, including company activities; sales by product category and major brands in 2012 and 2013; recent developments including acquisitions, divestitures, and new products; corporate overview; and an outlook to 2018. The major companies covered are shown in Table 2.

    Traceable media expenditures with analysis by product category and by major company.

    Table 1: Product Categories Profiled

    Digestive Products

    Upper Respiratory Products

    • Antacids and antigas products
    • Antidiarrheal preparations
    • Antinausea preparations
    • Laxatives

    • Allergy and asthma relief products
    • Cold and sinus medications
    • Cough drops and sore throat remedies
    • Cough syrups
    • Nasal and topical decongestants

    Feminine Products

    Other Products

    • Contraceptive products
    • Feminine remedies
    • Personal lubricants

    • Home diagnostic test kits
    • Overactive bladder medications
    • Sleeping aids
    • Smoking cessation aids
    • Weight loss medications

    Internal Analgesics


    • General pain relievers
    • Other internal analgesics

    Nutritional Products

    • Herbal products
    • Vitamins and minerals

    Topical Products

    • Anti-itch products
    • Corn, callus, and wart removers
    • Diaper rash products
    • Eye care products
    • First aid products
    • Fungicidal preparations
    • Hair regrowth treatments
    • Hemorrhoidal preparations
    • Oral care products
    • Topical analgesics

    Table 2: Major Companies Profiled
    Bayer Group  
    Carlyle Group  
    Church & Dwight  
    Insight Pharmaceuticals  
    Johnson & Johnson  
    Prestige Brands  
    Procter & Gamble  
    Reckitt Benckiser  
  • Scope
  • Nonprescription Drugs USA is an extensive industry resource used widely by marketing executives and other industry participants for competitive analysis, market investigation for new products, acquisition screening, and business planning. This report focuses solely on nonprescription drugs sold through domestic consumer outlets, including those marketed via drug stores, food stores, and mass merchandisers, in addition to nontraditional outlets such as health food stores, convenience stores, warehouse clubs, dollar stores, mail order, and the Internet. Market data refer exclusively to sales through these outlets. Direct and mail order sales are included, but sales to institutions such as hospitals and nursing homes and exports are excluded.

    For more than 50 years, the study has proven to be the most authoritative and comprehensive annual source of information on the nonprescription drug industry. It contains industry trends and market size data for 31 product categories. In addition, market share and brand sales information are reported. The study profiles 14 leading major companies. Included in the report is an analysis of regulatory developments, retail distribution, and private-label activity.

  • Key Benefits
  • Subscribers to Nonprescription Drugs USA are afforded the following benefits:

    • Access to the most comprehensive and authoritative independent source of information and insights on the U.S. nonprescription drugs industry
    • Access to accurate sales data through all outlets based on primary research with knowledgeable industry participants
    • Invitation to participate in Kline's annual web conference with access to Kline's analysts and an in-depth presentation about market performance and industry trends
    • A tool to learn about categories or brands that could be potential new entry/acquisition opportunities
    • Access to periodic podcasts on timely topics from Kline's industry experts
    • A source of valuable competitive information and intelligence
    • Understand industry trends that may impact your categories and/or brands
    • Learn about expected future Rx-to-OTC switches and their expected impacts on existing OTC categories
    • Depth of knowledge with historical sales and trend information, as well as five-year sales forecasts
    • Assessment of new product activity in each category
    • Access to Kline’s searchable, exportable database with sales data on hundreds of brands and companies across 31 categories
    • Includes findings from consumer research on key market trends
  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree of accuracy. Kline's market analysis approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline's professional staff of industry experts conducts hundreds of in-depth discussions and personal interviews with a wide range of knowledgeable industry participants and opinion leaders, including nonprescription drug manufacturers, retailers, suppliers, and industry associations. This approach has proven to be the most effective and reliable approach to obtaining accurate market data, capturing expert insights, and identifying business opportunities. The report also includes findings from online consumer research conducted by Kline with over 300 consumers about their perceptions, usage, and purchase habits of OTC drugs.

    Primary research comprises the bulk of the overall research methodology for this report. In addition, this analysis is supplemented by dedicated, full-time rigorous searches of secondary research drawn from the review of company materials such as financial filings and press releases, regular searches of trade and technical literature; Internet sources; store checks; and analysis of statistical data from government, industry, and trade associations and agencies.

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