Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA

Base Year: 2013
Data Released: March 2014
Report Published: July 2014
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Base Year: 2014
Data Released March 2015
Report Published August 2015
Base Year: 2014

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  • Description
  • Regional Coverage: United States


    A comprehensive analysis of the U.S. market for personal care products, focusing on key trends, developments, challenges, and business opportunities, and offering information such as trends, market sizes and shares, competitive assessment for six product classes encompassing 25 product categories and 30 major companies.

    This Report Answers Questions Such as:

    • How are the industry and product categories performing?
    • What are the key product trends and market dynamics?
    • How is the competitive landscaping changing?
    • How can companies develop competitive strategies for increased market share?
    • How are retail channels shifting?
    • What is the market outlook?
  • Contents
  • Introduction

    Executive Summary
    An executive briefing covering developments in 2014, such as:
    • Market overview
    • Companies
    • Retail channels
    • Private-label activity
    • Advertising and promotion
    • Assessment to 2019
    The Products
    Pertinent information and insightful analysis of 25 major categories, including category trends and developments, manufacturers’ 2014 sales, sales and market shares for leading brands, new product activity, sales by retail channel, private-label sales, marketing activity, and outlook to 2019. The product categories covered are shown in Table 1.

    Major Companies
    Profiles for about 30 major companies, including company activities, sales by product category and brand in 2014 and related analysis, recent developments including acquisitions and new products, corporate overview, and outlook to 2019. The major companies to be covered are shown in Table 2.

    Minor Companies
    Brief profiles of about 150 smaller marketers of personal care products. Profiles include descriptions of companies’ business, location, sales for 2013 and 2014, major brands, new product activity, marketing activities and spending, and future outlook.

    Table 1
    Product Categories Covered

    Fragrances Oral Care Products
    Fragrances for men Lip balms
    Fragrances for women Mouthwashes
    Hair Care Products Toothpastes
    Conditioners Tooth whitening products
    Ethnic hair care products  
    Hair coloring products
    Hair styling products and sprays Skin Care Products
    Shampoos Baby care products
    Facial treatments
    Makeup Hand and body lotions
    Eye makeup Skin care products for men
    Face makeup Sun care products
    Lipsticks and lip glosses
    Nail polishes Other Toiletries
    Deodorants and antiperspirants
    Depilatories, waxes, and bleaches
    Personal cleansing products
    Shaving products

    Table 2: Major Companies Covered
  • Amway
  • Avon
  • Beiersdorf
  • Brynwood Partners
  • Chanel
  • Church & Dwight
  • Clarins
  • The Clorox Company
  • Colgate-Palmolive
  • Combe
  • Coty
  • Elizabeth Arden
  • Energizer Holdings
  • Estée Lauder
  • GlaxoSmithKline
  • Guthy-Renker
  • Henkel
  • Johnson & Johnson
  • Kao
  • L Brands
  • L’Oréal
  • LVMH
  • Markwins
  • Mary Kay
  • Merck
  • Procter & Gamble
  • Revlon
  • Sanofi
  • Shiseido
  • Unilever
  • Scope
  • Cosmetics & Toiletries USA report covers all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Avon and Mary Kay, in addition to non-traditional outlets such as specialty retailers.

    • Two key deliverables: an interactive online database and a comprehensive written report (approximately 1,000 pages)
    • Fragrances, hair care, makeup, oral care, skin care, and toiletries (see Table 1)
    • Manufacturer, unit, and retail sales
    • Professional use products excluded
    • All mainstream as well as alternate channels: department stores, direct sales (person-to-person, internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores
  • Key Benefits
  • Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of personal care products and the players who market them.

    • Assess category and product trends
    • Identify acquisition and alliance partners
    • Understand industry dynamics, including key competitors and market strategies
    • Develop competitive strategies for increased market share
    • Develop market-entry strategies
    • Understand channels of distribution
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Retailers
    • Suppliers
    • Government agencies
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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