Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA

Data Released March 2015
Report Published August 2015
Base Year: 2014

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Data to be Released 1st Quarter 2016
Report to be Published 2nd Quarter 2016
Base Year: 2015

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  • Description
  • Regional Coverage: United States


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    A close-up view of the ever-changing market for beauty and personal care products, focusing on key trends and developments shaping the industry in 2015, plus insights and data on the performance for 25 product categories, competitor sales and share for leading marketers, retail distribution for traditional and alternate outlets, and a sales outlook through 2020.

    This Report Will Help Answer Questions such as:

    • Are “indies” the driving force for growth in the market? Which ones?
    • What role do specialty retailers play in each of the product classes?
    • Does Asian beauty continue to be a strong influence on the U.S. market?
    • Where are the growth opportunities?
  • Contents
  • Introduction

    Executive Summary
    This presentation-style chapter will provide an assessment of the overall market performance, highlights from the six product classes examined in terms of growth drivers, competition, distribution channels and opportunities. Commentary will also be made on mergers and acquisitions and the impact on the market at large.

    Pertinent information plus insightful analysis of 25 product categories, including category trends and developments; manufacturers’ sales for 2015, sales and market shares for leading brands, key new product launches, sales by retail channel, privatelabel sales, marketing activity including traceable media expenditures, and outlook to 2020. The product categories to be covered are shown in Table 1.

    Major Companies
    Profiles will be provided for the top 10 beauty companies, including company activities, sales by product category, recent developments (including acquisitions, divestitures, and key new launches), and an outlook to 2020. The major companies to be covered are shown in Table 2.

    * Subject to charter subscriber input

    Table 1 Product Categories to be Covered
    Fragrances Oral Care Products
    Fragrances for men Lip balms
    Fragrances for women Mouthwashes
    Hair Care Products Toothpastes
    Conditioners Tooth whitening products
    Ethnic hair care products  
    Hair coloring products
    Hair styling products and sprays Skin Care Products
    Shampoos Baby care products
    Facial treatments
    Makeup Hand and body lotions
    Eye makeup Skin care products for men
    Face makeup Sun care products
    Lipsticks and lip glosses
    Nail polishes Other Toiletries
    Deodorants and antiperspirants
    Depilatories, waxes, and bleaches
    Personal cleansing products
    Shaving products

    Table 2: Leading Companies to be Covered
  • Colgate-Palmolive
  • L Brands
  • Coty
  • L'Oreal
  • Estée Lauder
  • Mary Kay
  • Guthy-Renker
  • Procter & Gamble
  • Johnson & Johnson
  • Unilever
  • Scope
  • Cosmetics & Toiletries USA covers cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Avon and Mary Kay, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report consists of:

    • Two key deliverables will be provided: an interactive online database and a comprehensive written report
    • Product class summaries and insightful analysis of the covered product categories (see Table 1)
    • Analysis of sales by distribution channel for each product category including traditional as well as alternate channels: department stores, direct sales (person-to-person, the Internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores
    • Manufacturers’, unit, and retail sales
    • Professional use (back-bar) products are excluded from our analysis
  • Key Benefits
  • Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

    • Assess category and product trends
    • Identify acquisition and alliance partners
    • Develop market-entry strategies
    • Develop competitive strategies for increased market share
    • Understand industry dynamics, including the role of independent brands
    • Understand channels of distribution and shifts that are occurring
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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