Market Research > Consumer Products > Cosmetics & Toiletries USA

Market Research Reports: Cosmetics & Toiletries

Cosmetics & Toiletries USA

Data Released March 2017
Published July 2017
Base Year: 2016

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Data to Be Released 1st Quarter 2018
Report to Be Published 2nd Quarter 2018
Base Year: 2017

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  • Description
  • Regional Coverage: United States


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    Kline’s comprehensive analysis of the dynamically evolving U.S. beauty and personal care market, encompassing five product classes and 18 product categories. This report will provide a close look at the key drivers, trends, and relevant product launches, assessment of the changing competitive playing field due to mergers and acquisitions, focus on the up-and-coming independent brands, changes in retail landscape and distribution channels by product category, and forward-looking analysis through 2022.

    This Report Will Answer Questions Such as:

    • How is the beauty and personal care market advancing, and what trends are witnessed within the categories?
    • How are marketers responding to the changing needs of consumers?
    • How are marketers strategizing to gain and retain market share, and what marketing activities do they implement to increase their presence?
    • How are indie brands utilizing social media to connect with consumers?
    • Who are the newcomers in each category that are making a dent in the market?
    • Who are the key retailers in the respective categories, and how is the retail landscape changing?
    • Which categories will outperform the market in the next several years and why?
      *Coming in January - Top Ten Trends and Highlights in Beauty 2017.
      *New and more digestible report format.
  • Contents
  • Introduction

    Executive Summary
    This chapter will provide an assessment of the overall market performance, highlights from the five product classes examined in terms of performance, growth drivers, competition, distribution channels and opportunities, and outlook for the product classes. This chapter will also provide commentary on the key mergers and acquisitions and the impact on the market at large.

    Pertinent information and insightful analysis of 18 important product categories, including trends and product launches, manufacturers’ 2017 sales, sales and market shares for the leading brands including independent market-movers, sales by retail outlet, marketing activity through traditional platforms and social media, and an outlook to 2022. The product categories to be covered are shown in Table 1.

    Major Companies
    Profiles for the 10 leading beauty marketers including company activities, performance by product category and brand, key new launches, recent developments including mergers, acquisitions, and divestitures, new product launches, marketing activity by channel, and an outlook to 2022. The major companies to be covered are shown in Table 2.

    * Subject to charter subscriber input

    Table 1 Product Categories to be Covered
    Fragrances Skin Care Products
    Fragrances for men Baby care products
    Fragrances for women Facial skin care
    Hair Care Products Hand and body lotions
    Ethnic hair care products Skin care products for men
    Hair coloring products Sun care products
    Hair styling products and sprays Other Toiletries
    Shampoos Deodorants and antiperspirants
    Makeup Personal cleansing products
    Eye makeup Shaving products
    Face makeup  
    Lipsticks and lip glosses  
    Nail polishes  


    Table 2: Leading Companies to be Covered
  • Coty
  • L'Oreal
  • Estée Lauder
  • Mary Kay
  • Guthy-Renker
  • Procter & Gamble
  • Johnson & Johnson
  • Revlon
  • L Brands
  • Unilever
  • NOTE: To be determined based on subscriber input.

  • Scope
  • Cosmetics & Toiletries USA will cover all cosmetic, toiletry, and fragrance products sold through all domestic consumer outlets in the United States, including those marketed via direct sales from companies such as Beautycounter and Guthy-Renker, in addition to non-traditional outlets, such as the Internet and television home shopping. Our report will consist of:

    • Two key deliverables: an interactive online database and a comprehensive written report
    • Product class summaries and insightful analysis of the covered product categories (see Table 1)
    • Manufacturer’s, unit, and retail sales
    • Professional use (back-bar) products are excluded from our analysis
    • Analysis of sales by distribution channel for each product category, including traditional and alternate channels. Distribution channels include department stores, direct sales (person-to-person, the Internet, and television shopping), drug stores, food stores, mass merchandisers, professional outlets (salons, spas, and doctor offices), and specialty stores
  • Key Benefits
  • Kline & Company has been serving the personal care products industry for over 50 years. Cosmetics & Toiletries USA is a detailed assessment of the beauty and personal care products industry and the players who compete in this market.

    • Assess category and product trends
    • Identify acquisition and alliance partners
    • Develop market-entry strategies
    • Develop competitive strategies for increased market share
    • Understand industry dynamics, including the role of independent brands
    • Understand channels of distribution and shifts that are occurring
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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