Ingredients for Household, Industrial, and Institutional Cleaning Applications
Published March, April, and May 2015
Base Year: 2014
Forecasts to 2019
||To Be Published 4th Qtr 2016/1st Qtr 2017
Base Year: 2016
Forecasts to 2021
Regional Coverage: Brazil, Japan, The Middle East
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Together with the personal care ingredients sector, HI&I cleaning product ingredients represent a key growth
area for the specialty chemicals industry. Growth in hygiene standards in emerging countries and various
consumers trends, such as the natural and sustainability trends, are continuously reshaping the market both in
terms of size and composition. Our last edition of this study, published in 2014, covered the key mature European
and U.S. markets, as well as fast growing markets of India and China in Southeast Asia. This program will
enlarge the market coverage to the equally interesting Brazilian, Japanese, and Middle Eastern markets.
This Program Will Help Subscribers to Answer Key Questions Such as:
- What are the sales of chemicals for HI&I applications
by ingredient and end use in each regions?
- What suppliers are active, which HI&I chemicals
are they supplying, and what is their market
- What are the average prices of various chemicals
- What are the key differences between household
and I&I applications, and what are the market
drivers for each?
- What are the average prices of various chemicals
- What is the forecast consumption for each ingredient
in 2021 by application and region?
Ingredients for Household, Industrial, and Institutional Cleaning Applications will provide a detailed quantitative
appraisal of the market including current and forecast demand by major product, pricing analysis, competitive
analysis, competitive landscape, and supplier share.
The quantitative analysis comes in the format of a fully interactive and enhanced database. Regional summaries
are provided to feature market drivers, latest trends, and regulatory issues.
The ingredients covered in the scope of this program are grouped within the following categories:
- Bleach activators
- Functional polymers
- Odor control agents
- Average market pricing of chemical by region
- Forecast consumption within a five-year timeframe
The interactive functions of the database allow users to customize views according to region, chemical type,
application, and supplier. Data available will include:
- Consumption of HI&I chemicals by application
(listed in the Table 1) and region
- Consumption in household applications versus
institutional and industrial applications
- Supplier sales by chemical type and region
- Optical brighteners
- Organic sequestrants
- Rheology control agents
- Specialty silicones
The base year for this program is 2016 and includes forecasts to 2021.
| Table 1: Household, Industrial, and Institutional Application Segmentation
Bleaches and laundry
Toilet bowl cleaners
Floor care products
This global program enables marketing and product managers and directors within chemical
organizations serving the household, industrial, and institutional cleaning products industry
to understand the evolution of the market in each significant region, product group, and
application. As a result, subscribers are better positioned to exploit identified business
opportunities at a day-to-day operational level and during the strategic planning process. This
program provides subscribers with:
- A reliable and independent assessment of the
market for chemicals within household, industrial,
and institutional cleaning products, enabling
each subscriber to understand the context in
which each regional business operates
- Identification of key growth by product and
application to enable development of targeted
sales and marketing strategies to exploit high
- Forecasting scenarios from which to base solid
strategic business plans
Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of
business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business
and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic
industrial and commercial experience to understand and interpret global impacts and local perspectives.
We Know Who to Talk to. We Know How to Listen.
A high number of in-depth discussions are conducted
by each analyst. All interviews are done with true
Kline’s analysts draw upon pragmatic experience to
understand global impacts and local perspectives.
Our interviews engage experts across all pertinent
fields and sectors including:
- Government agencies
- Trade organizations
We Know Where to Look – Mining the Details.
Analysis is further supplemented by secondary
research, consisting of constant tracking of annual
company reports, national statistics bureaus, trade/
industrial/professional associations, and the like.
Relevant developments are diligently followed and
their impact closely monitored. Reports also draw
upon non-confidential data from Kline’s internal
database, consisting of over half a century’s syndicated
Comprehensive Market Intelligence
We Know How to Verify.
Data are rigorously analyzed, cross-checked, distilled,
and validated. Kline’s proven methodology allows
exceptionally effective, precise, and reliable market
intelligence procurement and assessment, giving
subscribers a solid foundation on which to grow,
refine, and expand their business with confidence.
Kline is a leading global management consulting and
market research firm offering the complete spectrum of
services. The firm has served the management consulting
and market research needs of organizations in the
chemicals, materials, energy, life sciences, and consumer
products industries for over 50 years.