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Market Research Reports: Beauty Brands

Beauty’s Most Buyable Brands: Global Tracking Service

To Be Published Quarterly
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  • Description
  • Regional Coverage: Asia, Europe, Latin America, North America


    Beauty indies are the most sought-after brands by cosmetics marketers and retailers alike. Recording high double- to triple-digit growth rates, these privately-owned gems outpaced the total market growth in the United States by over five times! Often called beauty disruptors, these independent problem-solvers continue to break rules in product innovation and design, digital-savvy marketing, and the ability to resonate with today’s increasingly demanding consumers. Our service will identify and profile 25 different brands every quarter and assess what makes them relevant in today’s marketplace. We will provide sales figures and growth rates, core competencies, geographic strength, and marketing and distribution strategies.

    Our Service Will Help Answer the Following Questions:

    • Where are the freshest beauty product trends coming from?
    • Which product categories are indies dominant in, and where do the opportunities lie?
    • What marketing strategies do beauty indies use to differentiate themselves by region?
    • Who are the most influential bloggers in the indie space, and what roles do they play in making these brands a success?
  • Contents
  • Executive Summary
    This presentation-style summary will include an overview of the independent brands that are profiled in each quarterly deliverable and their positioning in the market, with a focus on key factors and trends that resonate with these brands, their overall marketing strategies and expansion through retail distribution. An update on the latest developments and news bites relating to this dynamic market and brands that play in it will also be provided.

    Brand Profiles
    Each quarterly deliverable will contain robust profiles of up-and-coming brands (as shown in Table 1) around the globe and the following information:

    • Company overview and profile of the founders
    • Core premise of the brand and key claims made
    • Best-selling products and pricing
    • Marketing activity – with a focus on social media and influencers
    • Retail distribution and expansion strategies
    • Brand sales

    *Subject to charter subscriber input

    Table 1: Illustrative List of Indie Brands to be Profiled
    #MPWR Flynn & King Nature Republic
    Aleeza Cosmetics GLOV Note Cosmetics
    Allverne Huda Beauty Nudestix
    Beautycounter Ilia Beauty Obey Your Body
    Beauty Water IOMA Olaplex
    Bjork & Berries Juara Skincare Olive+M
    Bortoletto Cosmeticos JYB Cosmetics One Pure
    Bottega Organica Kopari Onset
    Calypso Glow Skincare La Belle Femme Pinch of Colour
    ClariSea Laurel Whole Plant Organics Scentered
    Cocokind Lift Lab Skinowl
    Colourpop LVX Smith & Cult
    Drunk Elephant Skin Care Lyeska Sunday Riley
    Erin's Faces Mediterranean Cosmetics Sweat Cosmetics
    Farmacy Beauty Melt Cosmetics Too School For School
    Fig + Yarrow Milk Makeup Touch In Sol
    Fit Glow Beauty Natura Siberica Wander Beauty
  • Scope
  • Beauty’s Most Buyable Brands: Global Tracking Service will scour countries around the globe to find “must-have” indie brands that should be considered for their long-term potential.

    • Geographically, our research will be global in nature, focusing on brands from approximately 20 countries in Asia, Europe, Latin America, and the United States.
    • The category scope will encompass all beauty and personal care products, with a focus on makeup and skin care.
    • The channel scope will encompass all consumer outlets where beauty products are sold, including direct sales.
    • Each annual subscription includes four quarterly reports.
  • Key Benefits
  • This service will provide a steady flow of information on the latest and greatest indie brands that are helping to shape today’s beauty industry around the world. While these brands may be small in terms of sales value today, they may have the potential to become tomorrow’s billiondollar buy-outs! This report will provide the following:

    • A view of the independent brands that are outpacing the beauty industry’s growth in the categories that they compete in
    • An understanding of which product and concepts resonate with today’s consumers
    • Request specific brands to be profiled
    • Identify concepts that may have traction in other parts of the world
    • Screening for potential acquisition candidates and/or local partners
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Retailers
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.

    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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