Market Research > Consumer Products > Beauty Retailing USA: Channel Analysis and Opportunities

Market Research Reports: Beauty Retailing

Beauty Retailing USA: Channel Analysis and Opportunities
To Be Published 2nd Quarter 2015
Base Year: 2014
Forecasts to 2019

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  • Description
  • Regional Coverage: United States
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    DESCRIPTION

    A comprehensive analysis of the complex environment for retailing cosmetics and toiletries in the United States. With detailed channel and retailer profiles, this insightful study will provide a clear view of the challenging and ever-changing retail landscape specific to beauty and personal care products.

    • What are the fastest growing channels for beauty products?
    • Who are the up-and-coming retailers?
    • What are the newest store formats?
    • What are the latest developments in television shopping?
    • What role does mobile shopping play?
    • What impact do subscription services like Birchbox have?

  • Contents
  • Introduction

    Executive Summary
    • Key insights
    • Market developments
    • Data highlights
    • Channel snapshots
    • Outlook and assessment
    Purchase Channel Profiles
    Detailed analysis of each purchase channel listed in Table 1 with data for each of the categories listed in Table 2, including the following information:
    • Channel developments
    • Analysis by store type/subclass
    • Number of doors
    • Leading retailers
    • Role of cosmetics and toiletries
    • Manufacturers’ and retail sales by beauty category for 2009 and 2014
    • Marketing and sampling activity
    • Private-label activity
    • Outlook to 2019
    Retailer Profiles
    Profiles of 10 retailers as listed in Table 3 will be provided with specific discussion relating to the beauty business of these companies, including the following information:
    • Overview
    • Sales
    • Recent developments
    • Number of doors
    • Competitive focus and strengths
    • Cosmetic and toiletry sales for 2014
    • Cosmetic assortment and key brands offered
    • Private-label activity
    • Marketing and sampling activity
    • Outlook to 2019


    Table 1: Purchase Channels

    Purchase channel
    Sub-channel
    Department stores • Lower-end
    • Specialty
    • Traditional
    Direct sales • Person-to-person
    • Home shopping networks
    • Infomercials
    • E-commerce/mobile commerce
    • Catalogs and other direct response
    Drug outlets • Chain drug stores
    • Independent drug stores
    Food outlets • Convenience stores
    • Health/natural food stores
    • Supercenters
    • Supermarkets
    Mass merchandisers • Dollar stores
    • Warehouse clubs
    Specialty stores • Apparel (Gap, Banana Republic, H&M)
    • Beauty supply (Sally Beauty
    ) • Cosmetic specialty (Sephora, Ulta)
    • Vertically-integrated (Bath & Body Works, MAC)


    Table 2: Product Categories Covered

    Fragrances
    • Fragrances for men
    • Fragrances for women
    Oral Care Products
    • Denture products
    • Lip balms
    • Mouthwashes
    • Toothbrushes
    • Toothpastes
    • Tooth whitening products
    Hair Care Products
    • Conditioners
    • Ethnic hair care products
    • Hair coloring products
    • Hair styling products and sprays
    • Shampoos
    Skin Care Products
    • Baby care products
    • Facial treatments
    • Hand and body lotions
    • Skin care products for men
    • Sun care products
    Makeup Products
    • Eye makeup
    • Face makeup
    • Lipsticks and lip glosses
    • Nail polishes
      Other Toiletries
    • Deodorants and antiperspirants
    • Depilatories, waxes, and bleaches
    • Personal cleansing products
    • Shaving products


    Table 3: Retailer Profiles

    Amazon
    HSN
    Beauty Brands
    Loxa Beauty
    Birchbox
    Pharmaca Inventive Pharmacy
    Blue Mercury
    Planet Beauty
    CVS
    Walmart
  • Scope
  • Beauty Retailing USA: Channel Analysis and Opportunities will provide subscribers with insights into retailing challenges and opportunities in the United States. The report will focus on the personal care market and sales shifts that have occurred from 2009 to 2014.

    • Category scope mirrors Kline’s Cosmetics & Toiletries program, encompassing 26 product categories across the following product classes: fragrances, hair care, makeup, oral care, skin care, and other toiletries.
    • Coverage of both major and alternate purchase channels, providing an accurate, detailed examination of the landscape at the retail level.
    • Reporting at manufacturer and retail levels.
    • Profiles for 10 retailers representing a diverse cross section of venues where beauty products are sold.
  • Key Benefits
  • This comprehensive report will enable subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry—the United States.

    • Identifies and explain key purchase channels for cosmetics and toiletries in a clear and consistent fashion.
    • Quantifies industry sales by purchase channel, focusing on hard-to-track non-traditional channels.
    • Explains the business practices and strategies of specific types of retailers, supported by profiles of key cosmetics and toiletries retailers, as well as non-traditional yet opportunistic ones.
    • Delivers the information and insights required to capitalize on changes at retail.
    • One day of consultation time with members of the research team which can be used for assistance with plans or to explore related industry information.
  • Methodology
  • Kline’s approach places the principal emphasis on primary research techniques to ensure that the foundation of business intelligence and insight is accurate, current, and reliable. Building on our 50-plus years in the business and leveraging our worldwide network of offices, our teams of seasoned professionals draw upon pragmatic industrial and commercial experience to understand and interpret global impacts and local perspectives.

    Primary Research
    We Know Who to Talk to. We Know How to Listen.

    A high number of in-depth discussions are conducted by each analyst. Up to 60% of interviews are done with the true industry insiders!

    Kline’s analysts draw upon pragmatic experience to understand global impacts and local perspectives. Our interviews engage experts across all pertinent fields and sectors including:

    • Retailers
    • Marketers/manufacturers
    • Distributors
    • Government agencies
    • Suppliers
    • Trade organizations

    Secondary Research
    We Know Where to Look – Mining the Details.

    Analysis is further supplemented by secondary research, consisting of constant tracking of annual company reports, national statistics bureaux, trade/ industrial/professional associations and the like.

    Relevant developments are diligently followed and their impact closely monitored. Reports also draw upon non-confidential data from Kline’s internal database, consisting of over half a century’s syndicated research.


    Comprehensive Market Intelligence
    We Know How to Verify.

    Data are rigorously analyzed, cross-checked, distilled and validated. Kline’s proven methodology allows exceptionally effective, precise and reliable market intelligence procurement and assessment, giving subscribers a solid foundation on which to grow, refine and expand their business with confidence.

    Kline Credentials

    Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years.

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