Market Research > Consumer Products > Beauty Devices

Market Research Reports: Beauty Devices

Beauty Devices

Base Year: 2012
Published: March 2013
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Base Year: 2013
Published: March 2014
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  • Description
  • Regional Coverage: Asia, Europe, United States

    Download Asia Fact Sheet
    Download Europe Fact Sheet
    Download United States Fact Sheet


    A robust analysis of the global market for at-home skin care devices focusing on key trends, developments, and business opportunities and addressing such issues as:

    • How fast is the beauty devices market growing?
    • Which types of devices are the most popular?
    • What are the latest technological advancements?
    • Who are the market leaders?
    • Which regions and brands are growing the fastest, and why?
    • What are the consumer attitudes and usage patterns?
    • What are the opportunities in this market?
    Featuring a new consumer research section to be published 2nd qtr. 2014
  • Contents
  • Introduction

    Global Market Overview
    • Key findings at a glance
    • Total global industry size and growth (2012 and 2013)
    • Performance by skin care concern segment
    • Regional overviews
    • Competitive landscape
    • Outlook to 2018
    Global Brand Profiles
    Global profiles for the key companies/brands that market beauty devices, as listed in Table 1. Information provided includes:
    • Overview
    • Manufacturers’ global sales and growth (2012 and 2013)
    • Product offerings and skin care concerns addressed
    • Regional sales
    • Marketing activities
    • Distribution
    • Outlook to 2018
    Regional Brand Profiles
    Very brief profiles for other important, interesting, and/or local companies/brands competing in the beauty devices market. Each profile includes an overview, estimate of sales, and description of geographical scope. A list of brands is profiled in Table 2.

    Consumer Research
    A structured online survey will be completed with a nationally representative sample of consumers in the countries listed in Table 3. Three types of consumers and potential device consumers will be surveyed, as listed in Table 4.
    • Attitude and usage patterns
    • Brand preference
    • Skin care concerns
    • Propensity for beauty device usage
    • Shopping channels and attitudes
    • Influences on treatment choice
    • Unmet needs

    Table 1: Global Companies/Brands
    • Clarisonic (L’Oréal)
    • No!No! (PhotoMedex)
    • Galvanic Spa (Nu Skin)
    • TRIA
    • Silk’n (Home Skinnovations)

    Table 2: Regional Companies/Brands
    to be Profiled
    • MKS (Nvision
    • Electrical Appliance)
    • SKG (Foshan SKG Electric Appliance)
    • Talika (Talika)
    • U-Life (Yejen Plastic Electrical and Mechanical

    • Olay and Braun (Procter & Gamble)
    • Philips (Philips)
    • Remington (Spectrum Brands)
    • Sqoom (Schick Medical)
    • Tanda (Syneron Medical)

    • Ke-Non (Mrock)
    • Panasonic Beauty (Panasonic)
    • ReFa (MTG)
    • Ya-Man (Ya-Man)

    South Korea
    • AmorePacific (AmorePacific Corporation)
    • BBS (BBS Care)
    • Kyowon (Kyowon Group)
    • Lotts (Lotts)

    United States
    • Baby Quasar (Quasar Bio Tech)
    • LightStim (LightStim)
    • NuFace (Carol Cole Company)
    • Olay and DDF (Procter & Gamble)
    • Tanda (Syneron Medical)

    Table 2: Regional Companies/Brands
    to be Profiled
    • LightStim
    • MTG
    • Panasonic
    • Philips
    • Procter & Gamble (Olay, Naked Skin)
    • Schick
    • Spectrum Brands (Remington)
    • Syneron Medical
    • Ya-Man

    Table 4: Types of Consumers Surveyed
    • Consumers who treat skin
      concerns using topical products only
    • Consumers who use beauty
      devices to treat skin concerns
    • Consumers who have skin
      concerns treated professionally


  • Scope
  • The report examines the non-invasive forms of at-home skin care that mimic results that were once only achieved in doctor’s offices and spas. All devices analyzed in the report are power-operated. Hair removal devices include laser and light-powered products. The analysis covers beauty devices sold to consumers through all channels of distribution, including direct sales, mass, prestige, and other outlets.

    Devices that offer the following benefits are covered:

    • Acne elimination
    • Cellulite reduction
    • Cleansing
    • Facial and body firming/toning
    • Facial rejuvenation
    • Hair removal

    The analysis is global in nature and focuses most heavily on the United States, which accounts for nearly half of global beauty device sales. Research will also be conducted in Asia and Europe. There are some regional breakdowns and analysis, but this report does not contain in-depth details on each individual region or country.

    This report does not include implements, hair appliances, or waxing equipment. Devices and appliances used by physicians and aestheticians in professional outlets are also excluded.

  • Key Benefits
  • This report enables subscribers to identify business opportunities by analyzing the dynamics in one of the most important emerging markets of the personal care industry. Specifically, this report will assist subscribers by:

    • Identifying opportunities that may be appropriate for product marketers and ingredient suppliers
    • Identifying opportunities that may be appropriate for product marketers
    • Explaining key skin care concerns that devices address in a clear and consistent fashion
    • Quantifying the key areas that devices treat, such as cellulite, facial hair removal, cleansing, acne, and wrinkles
    • Providing perspective on the leading players, as well as the smaller, up-and-coming ones
  • Methodology
  • Kline is unmatched in our ability to gather hard-to-get market and competitive intelligence with a high degree ofconfidence. Kline’s approach places the principal emphasis on primary research techniques to ensure that thefoundation of business intelligence and insight is accurate, current, and reliable.

    During the course of field research, Kline’s professional staff of industry experts conduct in-depth discussionsand personal interviews with a wide range of knowledgeable industry participants and opinion leaders, includingretail executives, category managers, buyers, store/counter managers, distributors, sales representatives, manufacturers, and marketers in the beauty industry.This approach has proven to be the most effective and reliable approach to obtaining accurate market data,capturing expert insights, and identifying business opportunities.
  • Primary research represents the bulk of our research efforts. In addition, this analysis is supplemented bysecondary research drawn from the review of annual reports, 10Ks, company literature and other reports, tradepublications, and non-confidential information from Kline’s extensive database. Extensive store and website checksare conducted to obtain information on product selection and availability, display and sales techniques, and other merchandising trends. The consumer research employs an online survey tool giving beauty consumers a structured survey about their skin concerns. A representative balance of age groups and geographies is maintained.

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