Impact of Recessions on the U.S. OTC Market
Published June 2009
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Impact of Recessions on the U.S. OTC Market is a comprehensive assessment that provides subscribers with a historical perspective on industry performance during recessions over the past three decades in order to estimate impacts of the current economic recession on OTC sales performance. Specifically, by using Kline’s historical database from our annual Nonprescription Drugs USA study, the time periods of 1980-1982, 1990-1991, and 2001-2002 are studied in order to forecast future performance over the next several years.
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