News> Press Release > The market for seed treatment products in rice areas in Japan sees slight increase

The market for seed treatment products in rice areas in Japan sees slight increase, according to Kline


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Seed Treatment Japan

PARSIPPANY, NJ – September 24, 2014 - The market for seed treatment products in rice areas in Japan approaches USD 48 million at the manufacturers’ level applied to approximately 1.54 million base hectares in 2013.



Seed treatment represents approximately 8% of the Japanese market for fungicide, insecticide, and fungicide/insecticide products applied in rice, valued at roughly USD 611 million distributor-level values in 2013. The market for foliar, planter box, and in-furrow fungicide and insecticides represents the remaining percentage of total sales to control disease and pests in rice.

As a result of a slight increase in planted area and favorable yields due to generally positive weather conditions throughout the growing season, overall rice production volume increased over the previous year. Likewise, bullish wholesale prices encouraged increased planting in 2013.

The aim of seed treatment is to prevent diseases in the post-seeding stage when the crop is growing. Seed treatment is mostly done with agrochemicals, but the increasing interest in reduced-chemical cultivation in recent years has motivated some farmers to treat seeds with hot water instead of chemicals to kill bacterial pathogens in seed rice.

While microbial pesticides and hot water treatments have gained some market share in the past decade, synthetic agrochemicals continue to provide the most stable and effective approach to control a broad range of rice diseases. Chemical seed treatment products in Japan are based on a few active ingredients formulated into branded products.

Major Actives, Master Brands, and Suppliers of Rice Seed Treatments in Japan, 2013

Active ingredient

Master brand-a

Master supplier

Formulator

FUNGICIDES

Benomyl

Benreto

Sumitomo

Sumitomo

Ipconazole

Tekurlido

Kureha

Kumiai

Oxolinic acid

Starner

Sumitomo

Kyoyu, Nissan, Hokko

Perfuazorate

Herushido, Momiguard

Hokko

SDS, Ouchi Shinko, Hokko

Prochloraz

Sportak

Sumitomo, Bayer

Nissan, Kyoyu

Toriflumizole

Toriflumin

Nippon Soda

ISK, Kyoyu

Thiram

Thiuram

Hokkai Sankyo

Hokkai Sankyo

INSECTICIDES

Benfuracarb

Oncol GR

Otsuka

Otsuka

Fenthion

Baycid GR

Bayer

 Bayer, Yashima, Sankei

Fenitrothion

Sumika Sumithion EC

Sumitomo

Nissan, Hokko, Kyoyu, Bayer, Sankei, Kumiai

 

a- Official English spelling of master brands is unknown.

Only three insecticide active ingredients are used to protect rice seed: fenitrothion, fenithion, and benfuracarb. These are formulated into multiple products to enable formulators/marketers to provide rice growers with insect protection for rice seed.

Key Fungicide Brands Used for Seed Treatment for Rice in Japan, 2013

Brand

Active ingredient(s) used

Supplier

Tekurido  C Flowable

Ipconazole

Kumiai

Tekurido WP

Ipconazole + copper hydroxide

Kumiai

Benlate WP

 

Sumitomo

Herushido  T Flowable

Perfuazoate + Thiram

Hokko

Herushido T WP

Perfuazoate + Thiram

SDS Biotech

Sportak EC

Prochloraz

Bayer

Nissan Sportak

Prochloraz

Nissan

Yashima Sportak

Prochloraz

Kyoyu Agri

Momiguard C WP

Fludioxonil + Perfurazoate + Copper chloride

Hokko

UBE Momiguard EW

Fludioxonil + Perfurazoate + Copper chloride

Hokko, SDS Biotech

Starner WP

Oxolinic acid

Sumitomo

Yashima Starner WP

Oxolinic acid

Kyoyu Agri

Kyoku Starner WP

Oxolinic acid

Kyoyu Agri

Hokko Healthseed WP

Perfuazoate

Hokko

 

SOURCE: JPPA and field interviews.

In recent years, Japanese consumers have become increasingly interested in environmental conservation-oriented agriculture and are becoming increasingly concerned about food safety. There is presently an increasing demand for environmentally friendly techniques to replace chemicals in pest and disease control in crops, including the one sown over the largest area in Japan (rice).

About Kline & Company
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for over 50 years. For more information, visit www.KlineGroup.com.