The experts at Kline conduct interviews and contribute articles to key industry and business publications. Below is a selection of recent press coverage.
To arrange for an interview with a Kline expert contact Vera Sandarova.
 KLINE MENTIONS AND QUOTES
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| Mar. 18, 2010: |
Happi
Catch Some Rays |
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Kline projects the sun care category will grow at a CAGR of 6.6% through 2013 as the market overall appears to have weathered the recession. “We did not see the category affected greatly by the economic crisis,” noted Carrie Mellage.“We also expect to see sun care products offering more skin care benefits. We expect natural sunscreens to continue to gain ground and perhaps improve their efficacy.” |
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| Mar. 11, 2010: |
Global Natural Product Market Resists Recession |
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The natural products market has managed to thrive during the worst recession in decades. According to a new study by Kline & Company, the segment even managed to post double-digit gains in 2009. Growth has been spurred by consumer awareness, better raw material supplies, and wider availability of more affordable products. |
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| Mar. 10, 2010: |
Lube Report
Europe's Group I ‘Ripe for Contraction’ |
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PI Group I base oil supply in Western Europe is ripe for further contraction, but if a Group I plant can survive the next five years, it should see a modest upturn in demand after 2013, Kline predicts. |
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| Mar. 4, 2010: |
Beauty Packaging
Looking Beyond Traditional Techniques to Nurture the Innovation Process |
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The personal care market is clearly becoming increasingly complex and sophisticated. Problems have deepened with the “new normal” in the market, weakened by a recent recession. Consumer shopping habits have changed and sales may have slowed down, but retailers have not slowed down searching for products that are new, different, innovative—and in the right price range. In times of crisis, one needs innovation and some fantasy to attract customers at the points of sale. |
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| Mar. 1, 2010: |
C&EN
Inside The Beauty Lab
In pursuit of innovative products, L’Oréal’s R&D scientists address beauty ‘from the cell to the gesture’ |
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Although most personal care companies invest on average 2.3% of sales on R&D, according to Kline, L’Oréal consistently sank 3.3% of its sales into research from 2006 to 2008. And even though the economic climate was challenging last year, the company boosted its research spending, putting 3.5% of sales, or $873 million, into R&D. |
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| Feb. 15, 2010: |
WWD
Change of Face: The Shift in Beauty |
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In the last 18 months, a new consumer has emerged, one for whom same old holds absolutely no allure. The recession really shook people awake, and in this way, the environmental movement within the cosmetics industry is only going to get bigger. Already, brands in Europe and Japan have responded to this demand. Refillable products are widely popular, particularly in the mass market, as are at-the-counter recycling programs. “This line of thinking was already well established in other countries before we came around to it,” says Carrie Mellage. |
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| Jan. 29, 2010: |
WWD Beauty
Kline & Co.: The Year Ahead |
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Preliminary last year’s sales data released by Kline indicate skin care category and the direct sales channel as the growth leaders. “We expect skin care to still be the foothold of the industry,” said Carrie Mellage, adding it appears mass market creams are growing at the expense of the luxury tier, where sales have softened. A growth tendency is also visible in the internet sales. The “Net now accounts for 1.4 percent, or $498 million, of the $35.6 billion dollar U.S. personal care industry [in manufacturing sales]. The Internet is now a truly viable channel” for beauty, Mellage said. |
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| Jan. 15, 2010: |
Private Blog
Commercial use of Cognitive Edge methodology |
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David Snowden originally designed his software for certain intelligence agencies. He prefaced the tweet with “From counter terrorism to cosmetics in 4 years.” The first link was to a cosmetic industry news site: Cosmetics Design article about Kline Group has launched KlinePulse, a new research tool aimed at gathering more targeted insights into consumer trends and patterns for personal care. … |
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| Jan. 15, 2010: |
Business Courier
Former P&G soap plant looks to clean up |
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While St. Bernard Soap has been expanding, the market for bar soap has been mostly flat. According to Kline bar soap accounts for 38 % of the U.S. market for personal cleansing products but has been losing share to body washes and liquid soaps. Carrie Mellage, Kline’s director of consumer products, said consumers are increasingly interested in multifunctional products that go beyond basic cleaning to moisturize and exfoliate. Natural and “green” products and new scents are also growing in popularity, she said. |
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| Jan. 13, 2010: |
Cosmetics Design
Kline launches new research initiative for personal care |
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Kline Group is preparing a debut of KlinePulse, a new research tool aimed at gathering more targeted insights into consumer trends and patterns for personal care. “KlinePulse provides a truly unique perspective by marrying cutting-edge primary consumer research with industry data to provide marketers with a much more thorough understanding of how consumers perceive innovation,” said Nancy Mills, manager of Kline’s consumer products practice. |
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