|
| |
| |
| Feb. 6, 2012: |
Dual Lube Marketing Strategies Now Necessary in China |
| |
|
Changing market geographies in China are prompting a need for dual strategies for marketers tapping into China’s estimated USD 18.7 billion lubricant market.
As a logistical consequence of China’s vast exporting, manufacturing facilities tended to be coastal; however, in an effort to offset declining exports, China is increasingly shifting to a domestic consumption-driven economy and is consequently investing significant resources in developing infrastructure within the country’s interior, encouraging companies to expand and establish a presence to service what were until recently low priority domestic needs. This realignment affords both opportunities and challenges. Backed by government incentives, the hitherto underdeveloped interior of the country is emerging as a new and hungry market. Astute marketers therefore need to employ dual strategies: one for the traditional and more sophisticated developed regions of China, and another for the upcoming interior regions. |
| |
| |
| |
| |
| |
|
| |
| |
| Jan. 26, 2012: |
Breakthrough Active-Naturals Grow in Personal Care Sector |
| |
|
While growth in the global personal care market has been affected by the economic downturn, consumer demand for naturals has remained strong. Satisfying this demand, though, is very much a case of balancing contrasting needs, including the desire for scientifically proven ingredients alongside more natural products. |
| |
| |
| |
| Jan. 18, 2012: |
The Fragrance Industry Is Doing Fine |
| |
|
More consumers are discovering the pleasures of fine fragrance, which has helped the industry rebound nicely from the economic downturn, according to The Fragrance Foundation. |
| |
| |
| |
| Jan. 18, 2012: |
Beauty's Growing Social Network |
| |
|
Brands are expanding their social and mobile strategies to allow viral campaigns and create new consumer relations opportunities, but without dropping traditional marketing efforts, according to a new Kline & Company report, Beauty Marketing 2011: U.S. Promotional Activities and Strategies Assessment. |
| |
| |
| |
| Jan. 3, 2012: |
Featured Video: A Banner Year for Fine Fragrance
Happi |
| |
|
After years of lackluster sales, fine fragrance came roaring back in 2011. Carrie Mellage of Kline Group explains why. |
| |
| |
| |
| |
| |
|
| |
| |
| Dec. 8, 2011: |
Plan B could go O.T.C.
American Public Media - Marketplace |
| |
|
Sales of the Plan B pill have been on the rise since the drug received its age-restricted over-the-counter status five years ago. And future sales could be astronomical if it comes out from behind the counter altogether. Laura Mahecha follows the health care industry for Kline Market Research. She says there's another benefit: Non-prescription drugs tend to be cheaper, although insurance providers end up saving the most.
|
| |
| |
| |
| Dec. 6, 2011: |
Costs and Demands Rising in Personal Care |
| |
|
Personal care marketers are reducing marketing expenditures and integrating their supply chain and consolidating distribution for improved efficiency as rising costs eat into margins. |
| |
| |
| |
| |
| |
|
| |
| |
| Nov. 29, 2011: |
Beauty A.D.D.: Losing Focus in the Department Store |
| |
|
So why did this admitted beauty junkie drag herself away from Kaiser Karl and, despite the numerous de-wrinklers on offer, flee – empty-handed – one of the most beloved department stores in the world? |
| |
| |
| |
| Nov. 20, 2011: |
Prestige brands to drive growth of U.S. cosmetics and toiletries market |
| |
|
The overall cosmetics and toiletries market in the U.S. is likely to progress slightly higher than in 2010. Saks Fifth Avenue, NYCIn 2011, the U.S. cosmetics and toiletries market should grow by 3.1% to 3.6%, as opposed to last year’s 2.4% according to estimates by Kline... |
| |
| |
| |
| Nov. 18, 2011: |
Fragrance Sales Seen Gaining 5 to 7 Percent
WWD |
| |
|
For fragrance companies, it could be a merry Christmas indeed: the market could be up 5 to 7 percent for the year when factoring in holiday sales, noted Carrie M. Mellage, director of consumer products for Kline & Company, at the Fragrance Foundation’s annual State of the Industry lunch. |
| |
| |
KLINE MENTIONS AND QUOTES
