LITTLE FALLS, NJ, April 20, 2007 – Moving up two places in the global rankings and surpassing both France and Germany, China is now the third-largest market for cosmetics and toiletries. Sales in China grew by more than 13% from 2005 to 2006, according to data just released from Kline & Company, a global management consulting and market research firm.
Kline’s interactive online service, Global Cosmetics & Toiletries 2006, shows that only Japan and the United States are larger markets, making China’s gain particularly noteworthy. Russia has also moved up in the ranks, posting growth of more than 15% and passing South Korea for the ninth spot in the global rankings.
“The urban consumers in China are adopting more westernized habits and are now using a lot of the same products that we use here in the U.S.,” says Carrie Mellage, director of Kline’s Consumer Products division. “And some people in rural areas are using many products for the first time, so we’re also seeing growth in some of the more commodity categories like soaps, toothpaste, toothbrushes, and shampoos.”
France, long known for the manufacture of cosmetics and toiletries, is now ranked fourth worldwide in terms of sales. While many beauty industry companies are still based there, France is a mature market that can’t maintain growth rates at the same level as China, which has the potential to be the largest market. Germany continues to trail France and is currently ranked fifth, according to Kline’s data.
Kline & Company has been serving the cosmetics, toiletries, and fragrances industry for more than 40 years. Global Cosmetics & Toiletries 2006 is the latest edition of Kline’s service assessing these markets across 16 countries in Asia, Europe, Latin America, and North America. This comprehensive service examines 21 product categories within six major product classes, including historical sales; sales, growth, and market share for leading brands; sales by product type; new product activity; and five-year forecasts. All data are available at the manufacturer, retail, and unit volume levels. This program also features approximately 250 company profiles of the key competitors in each country.
About Kline & Company
Established in 1959, Kline & Company, Inc. is a global management consulting and market research firm serving the chemicals and materials, consumer products, energy, and life sciences industries. Kline provides clients with practical business solutions derived from a distinctive combination of industry expertise, global reach, strategic consulting, and market research capabilities. To learn more about Kline visit: www.klinegroup.com