We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx to OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.
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Outcome:
Rankings of the top 10 OTC drug companies from executives at drugstores, food stores, mass merchandisers, and other retail channels were used by this client to better understand its strengths and weaknesses relative to its competition. Executives from within the company’s trade relations, brand management, and sales groups used the results of this research study to prioritize areas that needed improvement, as well as to validate the costs of programs that were highly valued by its retail customers. The client also learned how its key competitors were viewed by retailers and developed ways for its sales force to exploit competitive weaknesses and focus on their own areas of strength.
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