Market Research > Healthcare

Market Research Reports: Healthcare

We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx-to-OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.   Healthcare Market Research Reports



50 Years of
OTC Research >>

Nonprescription Drugs


Nonprescription Drugs Active Ingredients USA Database

North America
This database provides details on sales by active ingredient for the nonprescription drugs market across eight product classes, 35 product categories, and hundreds of marketers. Based on Kline & Company’s research for the annual study...

Nonprescription Drugs USA

North America
A comprehensive analysis of the U.S. nonprescription drugs industry, focusing on key trends, developments, challenges, business opportunities, and new product activity, and offers insights and information on the following: Industry trends ...

OTC Consumer/Shopper Insights

North America
Understanding what is important to OTC consumers and shoppers is crucial for successful brand marketing. Without a clear picture of consumer preferences and shopping trends marketers are gambling with important marketing decisions like product...

OTC Drugs in Managed Care: Taking the Pulse of MCOs and PBMs

North America
This report will provide objective insights on complex issues surrounding promotion of OTCs among managed care organizations (MCOs) and pharmacy benefit managers (PBMs) including how these groups handle Rx-to-OTC switch brands, strategies for...

OTC Drugs: U.S. Competitor Cost Structures

North America
An accurate and comprehensive examination of competitor cost structures of leading OTC marketers, focusing on key trends, developments, and business opportunities designed to: Offer subscribers a benchmark for OTC industry cost structures ...

OTC Retailing: U.S. Alternate Channel Analyses and Opportunities

North America
This report provides subscribers with a comprehensive, accurate assessment of opportunities for growth and the relative importance of alternate retail channels for OTC sales. This report excludes major drug, food, and mass merchandisers and focuses...

Rx-to-OTC Switch


Emerging Markets Rx-to-OTC Switch: Forecasts and Opportunities

Eastern Europe, Asia-Pacific
This comprehensive report provides subscribers with objective, independent forecasts of future Rx-to-OTC switches in China and Russia and their expected impacts on the OTC market. This analysis provides forecasts of future switches to both OTC and...

Rx-to-OTC Switch USA: New Paradigm for Growth

North America
This report provides subscribers with a comprehensive, objective assessment of the Rx-to-OTC switch landscape including analysis of recently approved switches and forecasts of future switches in the United States. This analysis provides forecasts of...

Other Healthcare


Health and Wellness Devices - A Kline FlashPoint Report

North America
Health and wellness devices are primarily used by consumers to promote health and wellbeing and healthier lifestyles. The world’s aging population and increasing incidence of disease are paving the way for these devices, which can act as...

Natural OTCs: Impact of Non-drug Products on the OTC Market

North America
The term "natural OTCs" is used to refer to products that consumers use either to prevent or treat minor ailments that are frequently treated with traditional nonprescription (OTC) drugs. Natural OTCs generally are drug-free, may contain natural...

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