Market Research Reports: Healthcare

We focus on healthcare products sold through all channels of distribution, including OTC pharmaceuticals, Rx-to-OTC switches, and more. Our studies are ideal for manufacturers, marketers, retailers and suppliers who are seeking a deeper understanding of their industry, or those who are looking to learn more about the nuances, along with the trends, scenario forecasts, and intelligent insights not found anywhere else.

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Nonprescription Drugs

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Nonprescription Drugs

Nonprescription Drugs Active Ingredients USA Database

North America

This database provides details on sales by active ingredient for the nonprescription drugs market across eight product classes, 35 product categories, and hundreds of marketers. Based on Kline & Company’s research for the annual study...

Nonprescription Drugs USA

North America

A comprehensive analysis of the U.S. nonprescription drugs industry, focusing on key trends, developments, challenges, business opportunities, and new product activity, and offers insights and information on the following: Industry trends ...

OTC Consumer/Shopper Insights

North America

Understanding what is important to OTC consumers and shoppers is crucial for successful brand marketing. Without a clear picture of consumer preferences and shopping trends marketers are gambling with important marketing decisions like product...

OTC Drugs: U.S. Competitor Cost Structures

North America

An accurate and comprehensive examination of competitor cost structures of leading OTC marketers, focusing on key trends, developments, and business opportunities designed to: Offer subscribers a benchmark for OTC industry cost structures ...

OTC Innovations USA: Analysis of Factors for Success

North America

A comprehensive assessment of new product introductions in the U.S. nonprescription drugs industry over the past ten years, including new ingredients, new technologies, new indications/claims, "ease of use" improvements, and innovative product...

OTC Retailing: U.S. Alternate Channel Analyses and Opportunities

North America

This report provides subscribers with a comprehensive, accurate assessment of opportunities for growth and the relative importance of alternate retail channels for OTC sales. This report excludes major drug, food, and mass merchandisers and focuses...