Advisory

Markets are ever-changing.
Work with an advisory team that gets it.

Today’s markets are more complex, more fragmented, and more high‑stakes than ever. Leaders are expected to make fast decisions, on where to invest, what to launch, how to compete, and when to act, with incomplete or conflicting information.

We partner with leadership, strategy, marketing, and R&D teams to convert market, customer, and competitive insight into clear, defensible growth decisions, grounded in evidence and built for action.

Let us show you how our products and services keep you ahead of the curve.

What Makes Kline + Company Different

Leveraging our extensive market intelligence and deep industry relationships, our advisory work is designed to translate evidence into the decisions leadership teams need to make.

decisions grounded in data
Decision-led approach

Every engagement starts with the business question, not a predefined scope.

Evidence you can stand behind

Integrated qualitative and quantitative research, proprietary databases, and real-world validation.

take control of your decisions
Recommendations, not data overload

We translate insight into choices, trade-offs, and action plans.

cogs turning, decisions made
Fast-moving engagements

Designed to deliver clarity quickly, without unnecessary complexity.

decisions grounded in data
Cross-functional alignment

We align leadership, marketing, product, and commercial teams around a shared evidence base.

The decisions we support

Our advisory work is structured around the critical growth questions leadership teams face, translating market evidence into actionable growth strategy and execution.

Where to play
Identify the most attractive markets, segments, channels, and value pools → Market sizing, segmentation, opportunity mapping, growth forecasts
How to compete
Define the right portfolio, positioning, pricing, and route to market → Go-to-market strategy, value proposition, channel strategy
How to win
Understand how competitors succeed—and where differentiation is defensible → Competitive intelligence, whitespace identification, strategic positioning
What to build next
Reduce innovation risk and validate concepts before scaling → Innovation testing, claims validation, concept development
Who to target and how to engage
Uncover customer and stakeholder drivers across B2B and B2C ecosystems → Customer insights, professional and consumer research, demand drivers

Proven Impact Across Industries

We support high-stakes decisions across Beauty and Wellbeing, Chemicals and Materials, Energy, and Food and Nutrition.

FOOD AND NUTRITION

Sweetening solutions growth strategy

Client challenge: Assess whether sweetening solutions represent a viable long-term growth platform

What we did: Mapped the market ecosystem, evaluated customer needs, and identified white space opportunities

Impact: Confirmed strong growth potential and defined a strategy to expand the client’s portfolio and market presence

FOOD AND NUTRITION

Beverage ingredients market expansion

Client challenge: Overcome historic under-penetration in a strategic growth market

What we did: Assessed market attractiveness, consumer trends, and internal capabilities
 
Impact: Delivered a strategic roadmap with six growth pillars and a clear path to revenue expansion
CHEMICALS AND MATERIALS

Personal care go-to-market strategy

Client challenge: Define a GTM strategy for a personal care ingredients portfolio

What we did: Identified opportunity areas, mapped portfolio applications, and developed regional strategies
 
Impact: Enabled targeted expansion into attractive segments with clear commercialization pathways
CHEMICALS AND MATERIALS

Ingredients value chain and investment mapping

Client challenge: Evaluate personal care ingredients as an investment platform

What we did: Built a full value chain map, identified key players, and assessed investment opportunities
 
Impact: Informed strategic investment decisions and acquisition strategy
BEAUTY AND WELLBEING

Competitive whitespace and positioning

Client challenge: Differentiate in a crowded, highly competitive category

What we did: Benchmarked competitors, identified unmet needs, and mapped differentiation opportunities
 
Impact: Informed portfolio priorities, positioning, and innovation strategy
BEAUTY AND WELLBEING

Innovation and claims validation

Client challenge: Validate product concepts and claims before launch

What we did: Tested concepts with professionals and assessed credibility and adoption drivers

Impact: Strengthened launch readiness and reduced innovation risk through clear go / refine decisions

Market
intelligence

Competitive research, market analysis, customer insights, opportunity screening, value chain analysis.

Predictive analytics/forecasting

Scenario planning, market simulation, price elasticity, etc.

Strategy +
business growth

Growth strategy, go-to-market model and channel strategy, M&A due diligence, new business entry.

Technology +
innovation

Portfolio optimization, R&D organization and processes, technology evaluation and commercialization.


Sustainability

Best practices research, marketing and strategy support.

Food +
ingredients

M&A assistance natural food ingredients, aging nutrition strategy development, nutraceutical/functional food ingredients business plan support.

Connect with us

Connect with Kline to learn more about how our industry expertise and extensive network of professional end-use decision makers can help you address business challenges, exploit opportunities, and create a successful strategy for the future

Meet the team

Yana Wilkinson

Yana Wilkinson

Vice President, Energy
Annie Jarquin

Annie Jarquin

Vice President, Energy

Dr. Elizabeth Thundow

Vice President, Food + Nutrition
Sunnie Desai

Sunanda Desai

Vice President, Chemicals
Yann Pencolé - hiresYann Pencolé - hires

Yann Pencolé

Vice President, Advisory

Let’s talk

Smart Data. Trusted Expertise. Better Decisions.