Personalization and Social Media Drive Sales of U.S. Beauty Brands

Cosmetics & Toiletries USA
Cosmetics & Toiletries USA

The U.S. beauty market is driven by technological advancements that allow personalized beauty solutions on various levels. High double- to triple-digit growth is seen among those brands that manage to capitalize on personalized approaches in 2015. Driven by these high growth brands and particular product categories, sales of cosmetics and toiletries increase by 3.8% in 2015.

Personalization starts at the product level when brands like Skin Inc., Lancôme, or Mix-o-logie offer their custom beauty regimens or scents, and continues through personalized products suggestions offered by beauty apps or targeted marketing messages through various social media platforms. (more…)

U.S. Beauty and Personal Care Sales Continue to Rise Each Year

Cosmetics & Toiletries USA
Cosmetics & Toiletries USA

Sales of the U.S. cosmetics and toiletries market have topped $42 billion at the manufacturers’ level in 2014, and, for the fifth year in row, the market posted revenue growth, according to the soon-to-be-released data from Kline’s Cosmetics & Toiletries USA report. Upward growth is driven by the consistent healthy performance of all product classes, with oral care, hair care, and makeup occupying the top spots in terms of growth. (more…)