Salon Survival – Finding the Right Mix

Hair Salon
Hair Salon

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance. (more…)

New Horizons for Professional Beauty Marketers – Asia and the Middle East

Professional Beauty in the Middle East
Professional Beauty in Asia and the Middle East

Asia, which is important in size, but extremely fragmented with hundreds of local players having some important advantages over international brands, has nevertheless continued to attract foreign companies in terms of both professional hair care and nail care products. The region is the second largest after Europe when it comes to the salon hair care market, accounting for almost 30% of the global sales of professional hair care products. The three giants of Japan, China, and South Korea have experienced sluggish growth recently, and there are many smaller markets where sales show much higher dynamics. Among them, India leads the way with continuous double-digit growth. In fact, India has shown a compound annual growth rate in terms of salon hair care sales of 17% between 2011 and 2016, whereas Asia’s overall growth during that period has averaged to only 2.5%. Because the Asian market’s growth is driven by these smaller markets, such as India, our 2017 edition of Salon Hair Care Global Series will take a deeper look at 12 markets in Asia! (more…)

“Barberism” Stands Tall at TOP HAIR International

Photo credit: TOP HAIR International
Photo credit: TOP HAIR International

The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed. (more…)

A Glimpse of the Newest Innovations at the Professional Beauty London 2016

Professional Beauty London 2016
Professional Beauty London 2016
Photo credit: Professional Beauty’s Instagram

The latest trends, innovations, new products, professional beauty expertise, and live educational sessions mingled together at the Excel Exhibition Center in London last week for a beauty extravaganza of epic proportions: the annual Professional Beauty London show. Ranging from hair care to skin care, aesthetics, laser/IPL equipment, makeup, and nails to spas, tanning, and waxing, this year’s show had it all. Attended by over 33,000 beauty enthusiasts and more than 800 professional beauty brands, part of this year’s event was also the Organic & Natural Beauty show where several natural brands showcased their products, as well as the Salon London show with many inspirational hairstyles and new products for salon owners. (more…)

Hair Color Trends Transforming Sales in 2015

Kline PRO
Kline PRO

Fire, mermaid, and pastel balayage are among the coolest hair trends this year, and Kline can support the wide application of products to achieve these trends with market data coming straight out of U.S. salons.

From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, and lots of women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal, and pink, alternate coloring the ends with white, teal, and blue, creating a desired mermaid-like look. What’s more, there aren’t only mermaids out there now. (more…)

Beauty’s Bright New Crop at Cosmoprof North America

Cosmoprof North America 2015
Cosmoprof North America 2015

The beauty industry came together at the Mandalay Bay Convention Center in Las Vegas last week for the annual Cosmoprof North America show. A highlight of the event was the first-ever Beauty Pitch, which allowed dozens of beauty entrepreneurs to present their brand to a expert panel of judges, including famed billionaire entrepreneur Mark Cuban and industry icon, CEO, and Co-Founder of John Paul Mitchell Systems, John Paul DeJoria. Beauty Pitch was such a success that it has already been added as a permanent fixture to future shows. Congratulations to this year’s winner, 100% Pure, which is a natural cosmetics brand. (more…)

Thoughts from the 2015 International Beauty Show

2015 International Beauty Show
2015 International Beauty Show
Lisa Yamasaki, Mirage of Carnival
Photo credit: Photography by BIGTOM Photography

After months of cold weather and snow, March 9 was a stunning day to stroll through Manhattan and the joint International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC). Spring was in the air, along with a high level of enthusiasm at the Jacob K. Javits Convention Center as vendors showcased their dizzying array of products and services. An abundance of energy in a carnival-like atmosphere, complete with goodie bags and a boardwalk photo booth, made for a fun day. With a keen eye on developing trends, Kline’s Donna Barson and Darlene Borsella prowled the aisles to keep abreast of the latest and greatest that the salon and spa industries have to offer.

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The Rise and Shine of Anti-aging Hair Care

The Rise and Shine of Anti-aging Hair Care
Nowadays, looking young and beautiful has never been so easy! With so many new and innovative product formulae, as well as hi-tech beauty devices, the anti-aging choices for both women and men are endless. Because anti-aging plays such an important role in many people’s lives, this week we have prepared a special interview with Donna Barson, Senior Associate for Kline’s Consumer Products Practice, about the trends in anti-aging hair care. (more…)