Coloring has always been the backbone of the salon hair care industry, but never before have so many facets of color permeated the market, with color-related products and services responsible for nearly every growth driver in our Kline PRO database, a powerful resource for the salon industry based on transactional data.
The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed. (more…)
The latest trends, innovations, new products, professional beauty expertise, and live educational sessions mingled together at the Excel Exhibition Center in London last week for a beauty extravaganza of epic proportions: the annual Professional Beauty London show. Ranging from hair care to skin care, aesthetics, laser/IPL equipment, makeup, and nails to spas, tanning, and waxing, this year’s show had it all. Attended by over 33,000 beauty enthusiasts and more than 800 professional beauty brands, part of this year’s event was also the Organic & Natural Beauty show where several natural brands showcased their products, as well as the Salon London show with many inspirational hairstyles and new products for salon owners. (more…)
Fire, mermaid, and pastel balayage are among the coolest hair trends this year, and Kline can support the wide application of products to achieve these trends with market data coming straight out of U.S. salons.
From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, and lots of women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal, and pink, alternate coloring the ends with white, teal, and blue, creating a desired mermaid-like look. What’s more, there aren’t only mermaids out there now. (more…)
The beauty industry came together at the Mandalay Bay Convention Center in Las Vegas last week for the annual Cosmoprof North America show. A highlight of the event was the first-ever Beauty Pitch, which allowed dozens of beauty entrepreneurs to present their brand to a expert panel of judges, including famed billionaire entrepreneur Mark Cuban and industry icon, CEO, and Co-Founder of John Paul Mitchell Systems, John Paul DeJoria. Beauty Pitch was such a success that it has already been added as a permanent fixture to future shows. Congratulations to this year’s winner, 100% Pure, which is a natural cosmetics brand. (more…)
After months of cold weather and snow, March 9 was a stunning day to stroll through Manhattan and the joint International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC). Spring was in the air, along with a high level of enthusiasm at the Jacob K. Javits Convention Center as vendors showcased their dizzying array of products and services. An abundance of energy in a carnival-like atmosphere, complete with goodie bags and a boardwalk photo booth, made for a fun day. With a keen eye on developing trends, Kline’s Donna Barson and Darlene Borsella prowled the aisles to keep abreast of the latest and greatest that the salon and spa industries have to offer.
Nowadays, looking young and beautiful has never been so easy! With so many new and innovative product formulae, as well as hi-tech beauty devices, the anti-aging choices for both women and men are endless. Because anti-aging plays such an important role in many people’s lives, this week we have prepared a special interview with Donna Barson, Senior Associate for Kline’s Consumer Products Practice, about the trends in anti-aging hair care. (more…)
The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before. Brands that were previously exclusive to the professional channel are now using retail outlets as part of their channel strategies. The internet has become a legitimate venue for professional products thanks to initiatives like Loxa Beauty by BSG and L’Oréal’s collaboration with StyleSeat. The formula for a winning marketing approach can be created based on the right retailing mix and what is appropriate for a particular product, brand, or category. (more…)
The dynamic and hard-to-track professional hair care market continues to evolve each year. Care products, consisting of shampoos and conditioners, is the fastest growing category, advancing 3% globally in 2013. The conditioners category remains vibrant, particularly the treatment segment, which has begun to shift away from oils in favor of multi-benefit and hybrid products, a trend spurred by Revlon’s Uniq One.
Hair colorants are also gaining share, driven mainly by the continuation of the low/no ammonia trend which began in 2009 with the launch of INOA by L’Oréal Professionnel. In 2013, the segment evolved into new sub-segments, such as colorants with conditioning properties and those that are free from potentially harmful ingredients. The popular low/no-ammonia segment surged by 41% in North America, but still has relatively low penetration, especially when compared to Western Europe, which represents the majority of the segment’s sales. (more…)
Among the 21 markets covered in our recently published Salon Hair Care 2013 Global Series: Market Analysis and Opportunities, two are very interesting and different from the ones analyzed so far: United Arab Emirates and South Africa. Even though they seem at the first glance similar to a few other markets, especially the Western ones due to the strong dominance of salon hair care multinationals such as L’Oréal, Procter & Gamble, and Henkel, a different picture is revealed when one takes a deeper look.
The most important feature of the salon hair care market in the United Arab Emirates (as well as another Middle Eastern country we profiled in 2012 – Saudi Arabia) and South Africa is the strong duality of salons serving two different consumer groups. (more…)