“Barberism” Stands Tall at TOP HAIR International

Photo credit: TOP HAIR International
Photo credit: TOP HAIR International

The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed. (more…)

Behind the Beard Trend: Will Barbershops Continue to Thrive?

Will Barbershops Continue to Thrive?
Will Barbershops Continue to Thrive?

Over the last three years, the professional hair care industry has been a witness to the rapidly increasing interest of male consumers in using professional hair care products. While one could trace several factors contributing to this phenomenon, such as more professional hair care products being launched specifically for men or the greater interest from male consumers to use products with high efficacy, the root of this change is instead linked to the emergence of a new cultural shift among men focused on cultivating the sense of a natural lifestyle, strong identity, and masculinity through good grooming. (more…)

Hair Color Trends Transforming Sales in 2015

Kline PRO
Kline PRO

Fire, mermaid, and pastel balayage are among the coolest hair trends this year, and Kline can support the wide application of products to achieve these trends with market data coming straight out of U.S. salons.

From Katy Perry-inspired pastel rainbow hair to Kelly Osborne-styled lavender hues, colorful hair isn’t just for punk rockers anymore, and lots of women and men alike are ditching natural colors for another level of chic. They shadow roots with violet, teal, and pink, alternate coloring the ends with white, teal, and blue, creating a desired mermaid-like look. What’s more, there aren’t only mermaids out there now. (more…)

Changing Tides: Procter & Gamble Returns to its Roots, and the Rise of Coty’s Beauty Empire

Coty Acquires Procter & Gamble's Beauty Brands
Coty Acquires Procter & Gamble’s Beauty Brands

Procter & Gamble (P&G) has been the leader in the U.S. beauty and personal care market since the very first edition of Kline’s Cosmetics & Toiletries USA report was published in 1963. That study, which was authored in part by Dr. Charles Kline himself, reported P&G among the leaders in the soap, deodorant, toothpaste, and shampoo categories—a position the company still retains some 50+ years later, now with a new CEO taking the helm.

Once the transaction to shift ownership of 43 brands to Coty, which was announced in July 2015, is complete, P&G will slip to the #2 spot, leaving L’Oréal in the #1 position. Meanwhile, Coty will jump to fifth place, up from ninth, edging Johnson & Johnson out of the top five. (more…)

Hair Treatments and Scalp Care Products Driving Growth in the Global Salon Hair Care Market

Salon Hair Care Global Series
Salon Hair Care Global Series

Newly released data from Kline’s Salon Hair Care Global Series shows that 2014 has been another good year for the global salon hair care market with almost 3% growth. For the first time in three years, Europe shows a positive sales performance. Although Spain and Italy are still lagging behind, Eastern European markets, such as Russia or Turkey, experience double-digit growth, boosting the entire region.

Conditioners is by far the fastest growing category globally, due to a surge in treatment product sales. Feeding the upward growth is a completely new breed of bond multiplier products sparked by the launch of Olaplex. This product can be used as an add-on during a coloring service to reduce breakage or as a standalone treatment to repair and condition the hair and has already generated several copycats. (more…)

Thoughts from the 2015 International Beauty Show

2015 International Beauty Show
2015 International Beauty Show
Lisa Yamasaki, Mirage of Carnival
Photo credit: Photography by BIGTOM Photography

After months of cold weather and snow, March 9 was a stunning day to stroll through Manhattan and the joint International Beauty Show (IBS) and International Esthetics, Cosmetics & Spa Conference (IECSC). Spring was in the air, along with a high level of enthusiasm at the Jacob K. Javits Convention Center as vendors showcased their dizzying array of products and services. An abundance of energy in a carnival-like atmosphere, complete with goodie bags and a boardwalk photo booth, made for a fun day. With a keen eye on developing trends, Kline’s Donna Barson and Darlene Borsella prowled the aisles to keep abreast of the latest and greatest that the salon and spa industries have to offer.

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ISSE Long Beach 2015: It’s All About the Extras

ISSE Long Beach 2015
ISSE Long Beach 2015
Photo credit: Professional Beauty Association

Color, volume, texture, and more! Once again, the ISSE Long Beach show floor was brimming with fresh and previous exhibitors showing off their latest innovations and new product lines for the complex world of beauty. The aisles were bursting with industry representatives – hair stylists, nail stylists, and students galore, eager to see the latest product novelties. This year, the common theme throughout the show seemed to be the extras –hair extensions, nail accessories for any and every occasion, decked out hair appliances, and oodles of glittery headbands. (more…)

The Rise and Shine of Anti-aging Hair Care

The Rise and Shine of Anti-aging Hair Care
Nowadays, looking young and beautiful has never been so easy! With so many new and innovative product formulae, as well as hi-tech beauty devices, the anti-aging choices for both women and men are endless. Because anti-aging plays such an important role in many people’s lives, this week we have prepared a special interview with Donna Barson, Senior Associate for Kline’s Consumer Products Practice, about the trends in anti-aging hair care. (more…)

The Colorful Facets of the Global Professional Hair Care Market

professional hair careThe dynamic and hard-to-track professional hair care market continues to evolve each year. Care products, consisting of shampoos and conditioners, is the fastest growing category, advancing 3% globally in 2013. The conditioners category remains vibrant, particularly the treatment segment, which has begun to shift away from oils in favor of multi-benefit and hybrid products, a trend spurred by Revlon’s Uniq One.

Hair colorants are also gaining share, driven mainly by the continuation of the low/no ammonia trend which began in 2009 with the launch of INOA by L’Oréal Professionnel. In 2013, the segment evolved into new sub-segments, such as colorants with conditioning properties and those that are free from potentially harmful ingredients. The popular low/no-ammonia segment surged by 41% in North America, but still has relatively low penetration, especially when compared to Western Europe, which represents the majority of the segment’s sales. (more…)