Last week, we attended CEW’s Product Demonstration, where over 800 products and 433 brands showcased their newest products. The sold-out event was not only exciting in the number of new products and brands that were showcased, but also exciting in the advancements, ingredients, and technologies that were put on display this year. Here’s what caught our attention in each category. (more…)
At the Personal Care Products Council annual meeting, Susan Babinsky, Senior Vice President of Kline’s Consumer Products and Life Sciences practice, moderated a panel session entitled “Driving the Beauty Industry Forward with Data”. The content and insights shared by the panel provided meeting attendees with insights on how they could take greater advantage of their own and third-party data sources to drive better business performance. Babinsky highlighted how clients are using Kline’s algorithm-based tool Amalgam Digital Beauty Monitor, which rates beauty products to understand who is winning in digital beauty. For instance, Ulta’s own automatic eyeliner brand is among the most recent winners. (more…)
The ever-changing world of beauty continues to evolve, and another year of reporting on trends, brands, and products comes into full swing as our analysts delve into the research for the 43rd edition of the Cosmetics & Toiletries USA report, which encompasses five product classes and 18 product categories. While many of the new trends and developments are category-specific, a few stood out during the year that we would like to highlight below. (more…)
The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.
We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry. (more…)
Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players into the spotlight. While overnight successes, like IT Cosmetics, Too Faced, and Becca, have been acquired by major companies, new brands, such as Nudestix, Glossier, and Kylie Cosmetics, have become the hot topic in beauty with their audience-focused approach to product and brand development. (more…)
Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.
As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights. (more…)
The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.
KEY LEARNINGS FROM THE WEBINAR
We will discuss the latest shifts and developments in beauty and retail, based on key findings from our soon-to-be-published Cosmetics & Toiletries USA and Beauty Retailing USA: Channel Analysis and Opportunities reports. (more…)
Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.
In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)
Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report. (more…)
Men’s grooming continues to be on beauty marketers’ radar. Recently, a new trend focusing on male consumers is making big waves and has great potential to impact the market in the upcoming years. Men’s cosmetics and gender-free beauty are the next steps in the male beauty movement, with the media, indie beauty brands, and even major beauty companies paying tribute to the rise of men in beauty.
Social media gave a voice to indie beauty brands as reported by Kline’s Beauty’s Most Buyable Brands: Global Tracking Service, and it is now providing a platform to men who are just as passionate as women are about cosmetics and beauty. Social media has given a platform to early male adopters of makeup to share their experiences with the world. (more…)