Innovators Pushing the Makeup Industry

MakeUp in New York 2017
MakeUp in New York 2017

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.

Indies

We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry. (more…)

How Indie Brands Are Reinventing Beauty

Indie Beauty
Indie Beauty

Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players into the spotlight. While overnight successes, like IT Cosmetics, Too Faced, and Becca, have been acquired by major companies, new brands, such as Nudestix, Glossier, and Kylie Cosmetics, have become the hot topic in beauty with their audience-focused approach to product and brand development. (more…)

Beauty’s Fusion of Natural and Digital Worlds

Beauty’s Fusion of Natural and Digital Worlds
Beauty’s Fusion of Natural and Digital Worlds

Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.

As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights. (more…)

Live Webinar Tomorrow: Impactful Shifts in Beauty and Retail

Beauty Retailing
Beauty Retailing

The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.

KEY LEARNINGS FROM THE WEBINAR

We will discuss the latest shifts and developments in beauty and retail, based on key findings from our soon-to-be-published  Cosmetics & Toiletries USA and Beauty Retailing USA: Channel Analysis and Opportunities reports. (more…)

The Best of CEW’s Product Demonstration Continues to Excite Beauty Lovers

CEW Product Demonstration
CEW Product Demonstration

Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.

In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)

Beauty’s Notable Disruptors Move Categories Across the Board

Beauty Indies
Beauty Indies

Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report. (more…)

The New Age of Beauty Becomes Male-centric

Male Grooming
Male Grooming

Men’s grooming continues to be on beauty marketers’ radar. Recently, a new trend focusing on male consumers is making big waves and has great potential to impact the market in the upcoming years. Men’s cosmetics and gender-free beauty are the next steps in the male beauty movement, with the media, indie beauty brands, and even major beauty companies paying tribute to the rise of men in beauty.

Social media gave a voice to indie beauty brands as reported by Kline’s Beauty’s Most Buyable Brands: Global Tracking Service, and it is now providing a platform to men who are just as passionate as women are about cosmetics and beauty. Social media has given a platform to early male adopters of makeup to share their experiences with the world. (more…)

Taking a Look Back at the Best of Beauty in 2016

Best of Beauty in 2016
Best of Beauty in 2016

As we enter 2017, we wanted to share with you our most appreciated initiatives through 2016. We covered an array of new trends from bond builders in the global salon hair care market to barbershop trends in Europe. We continued our coverage of the dynamic and important markets through our well-regarded report series: Beauty Devices Global, Natural Personal Care Global, Professional Skin Care Global, Salon Hair Care Global, and Professional Nail Care Global. We also expanded our portfolio to cover the fast growing channel of boutique beauty retailers in four dynamic markets, as well as one of the most talked about trends in the United States—Korean beauty. We also introduced our legendary Cosmetics & Toiletries USA in a new and interactive format to enhance your experience while browsing this insightful study, which is often called the “industry bible” by industry professionals. (more…)

Free Webinar: Behind the Remarkable Success of Freestanding Beauty Stores

Free Webinar: Behind the Remarkable Success of Freestanding Beauty Stores
Free Webinar: Behind the Remarkable Success of Freestanding Beauty Stores

Decoding the channel in France, the United Kingdom, and the United States.

The boutique retailer channel is one of the fastest growing channels in the beauty industry, being a hotbed for various brands that are looking to create a more personalized and unique shopping experience. Many of the players here, such as Lush, Kiko, and Rituals, are seeing double-digit increases each year, which is far ahead of the beauty industry’s average. (more…)

Indies and Unique Experiences Trend Big in 2016

Makeup Trends
Makeup Trends

Earlier this month, we attended the sixth anniversary of the MakeUp in NewYork show, an event that brings together professionals involved in the booming and ever-changing makeup sector. Combining an extensive exhibitor display and insightful conference program, with nearly 3,000 people attending over two days, the event didn’t disappoint. In case you missed it, here are some of the hot topics addressed at the event. (more…)