Nature-inspired products, social influencers, technology, indie brands, millennials, and the rise of gen z are key trends shaping the U.S. cosmetics and toiletries market today. Recording solid growth of 3% in 2016, the ever-evolving beauty market is poised for another year of success.
As we begin our research for the 43rd edition of Kline’s Cosmetics & Toiletries USA report, encompassing five product classes and 17 product categories, we take note of important developments and highlights. (more…)
The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.
Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.
In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)
Indies, beauty’s notable market movers, are disrupting categories across the board with innovative product offerings and utilizing social media platforms to appeal to experimental consumers. Kline’s new Beauty’s Most Buyable Brands: Global Tracking Service will take a close look at these disruptors and assess what makes them relevant in today’s marketplace. In the following interview, Kline’s experts answer important questions on this upcoming report. (more…)
Men’s grooming continues to be on beauty marketers’ radar. Recently, a new trend focusing on male consumers is making big waves and has great potential to impact the market in the upcoming years. Men’s cosmetics and gender-free beauty are the next steps in the male beauty movement, with the media, indie beauty brands, and even major beauty companies paying tribute to the rise of men in beauty.
Social media gave a voice to indie beauty brands as reported by Kline’s Beauty’s Most Buyable Brands: Global Tracking Service, and it is now providing a platform to men who are just as passionate as women are about cosmetics and beauty. Social media has given a platform to early male adopters of makeup to share their experiences with the world. (more…)
Decoding the channel in France, the United Kingdom, and the United States.
The boutique retailer channel is one of the fastest growing channels in the beauty industry, being a hotbed for various brands that are looking to create a more personalized and unique shopping experience. Many of the players here, such as Lush, Kiko, and Rituals, are seeing double-digit increases each year, which is far ahead of the beauty industry’s average. (more…)
Earlier this month, we attended the sixth anniversary of the MakeUp in NewYork show, an event that brings together professionals involved in the booming and ever-changing makeup sector. Combining an extensive exhibitor display and insightful conference program, with nearly 3,000 people attending over two days, the event didn’t disappoint. In case you missed it, here are some of the hot topics addressed at the event. (more…)
More than 130 independent brands from around the globe, each with their unique concept and story, took over New York City’s Metropolitan Pavilion last week for this year’s Indie Beauty Expo (IBE). The event showcased the latest trends and new brands that are waiting to be discovered and hoping to follow in the footsteps of IT Cosmetics, GlamGlow, and NYX.
Natural beauty was certainly the theme at IBE, with more than 100 brands marked as green, clean, or both. Besides the obvious nature-inspired aesthetic, skin care products galore, and fascinated shoppers, here are a few brands that we thought were noteworthy: (more…)
Naturally positioned products, male grooming, indie brands, beauty apps, and the power of social media were some of the most talked-about trends in the U.S. cosmetics and toiletries market in 2015. Posting solid gains for the sixth year in row, the market is poised to continue on this upward path in 2016. We will reveal these trends and assess their impact on the market landscape.
As we start our research for the next edition of our annual Cosmetics & Toiletries USA report, our beauty expert Naira Aslanian shares a few insights about the market and this highly detailed report. (more…)