Recording a compound annual growth rate of 8% since 2011, the U.S. natural personal care market remains a powerful force. The avalanche of new, niche brands and innovative products hitting the market, coupled with consumers’ rising demand for natural beauty solutions, promises another year of success. Following the trail of this booming market, we’re pleased to announce a new edition of our Natural Personal Care: Market Analysis and Opportunities report series, which will look at the U.S. and Russian markets.
Key highlights expected to emerge in our market discoveries include: (more…)
Steady supply and distribution of brands that had previously been recalled continued to experience strong sales gains in 2016, according to Kline’s research for its annual Nonprescription Drugs USA study.
Johnson & Johnson’s Tylenol and Motrin brands, which had been off the market for several years, are making a substantial comeback supported by strong advertising and marketing. GlaxoSmithKline’s Excedrin brands was also temporarily off the market and enjoys steady gains in 2016 as it is in predictable supply with retailers again. All other major OTC pain reliever brands and store brands experience flat to declining sales in 2016 with the exception of Prestige Brands’ BC and Goody’s pain relief powders and Doan’s (Dr. Reddy’s Laboratories). (more…)
The U.S. OTC industry witnesses another year of growth with categories like topical analgesics, internal analgesics, herbal products, nasal allergy sprays, and contraceptive products all experiencing stronger than average sales growth.
One area that shows much higher rates of growth than monograph OTC digestive products are brands that offer claims of improving digestive health and immunity. Probiotics, prebiotics, and digestive enzymes all offer prevention of digestive ailments, including constipation, and improve regularity. Many brands in these market segments are able to achieve high double-digit gains as they are used on a daily basis, and consumers, therefore, make frequent repeat purchases. Kline’s upcoming Digestive Health, Immunity, and Probiotics: U.S. Market Analysis and Opportunitiesstudy will contain complete analyses of this market and sales, growth, and market shares of the leading brands and companies. (more…)
The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer. (more…)
China is the largest market for professional skin care and the third largest consumer of active ingredients globally. What are the key growth drivers, which trends are reshaping the industry, and how will this region perform in the future? We asked Kline’s Chemicals & Materials industry experts to share their insights on this highly promising market.
What are the key drivers of the specialty actives market in China?
Today, Chinese consumers are increasingly concerned about the efficacy of cosmetic products and the active ingredients used in them. (more…)
Findings from our upcoming Nonprescription Drugs USA study estimate sales of topical OTC products in the United States at approximately $2.9 billion at the factory level, up 2.9% from 2015 sales levels.
The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.
Findings from our upcoming Nonprescription Drugs USA study estimate that sales of OTC sleeping aids post 3.4% growth to reach $244 million at the factory level in 2016.
After seeing significant growth rates ranging from 50.0% to 15.0% per year in the recent past, the market for OTC sleeping aids is still growing, but at a much slower pace. ZzzQuil (Procter & Gamble), Unisom (Sanofi), and private-label sleeping aids posted growth while the rest of the market was flat or declining in 2016. (more…)
The rapidly changing beauty retail environment is the result of big changes in consumer purchasing behavior. Millennials as a group have helped transform the retail space, in the same way they continue to transform the world, via technology. This group turns to their mobile devices to help run their lives from hailing an Uber, to ordering a latte, to purchasing beauty products, all with the use of apps.
The modern beauty shopper looks for convenience, value, and product reviews and is never far from their mobile devices to get the purchasing job done. (more…)