The new age of beauty has dawned, where it is no longer defined by heavy makeup or performance creams, but rather beauty that comes from within. The concept of beauty and personal care has evolved over the past several years as part of a holistic approach to self-care, which promotes the notion of eating healthy and organic foods, taking supplements, exercising, and managing stress. (more…)
Staples, Staples Advantage, Office Depot, Office Max, and others have become a rapidly expanding channel of distribution of janitorial cleaning chemicals to professionals in the away-from-home market. Office buildings and other small, independent commercial end users often take advantage of the convenience of getting their cleaning supplies along with paper products, coffee and break room supplies, and other office supply needs from such retailers. Kline has recently completed the latest edition of its venerable Janitorial and Housekeeping Cleaning Products USA study, which covers the market from 2015 to 2017 and is based on over 1,000 end user surveys. The findings are surprising. (more…)
The top six branded OTC marketers in the United States hold 37% of the total market, and many of these companies have grown as a result of consolidation and acquisitions over the past five years.
Bayer’s acquisition of Merck’s consumer health unit bolstered its position from #3 in 2011 to now being the #1 marketer in the United States. GlaxoSmithKline’s rank improved from #6 in 2011 to #3 in 2016 with the addition of Novartis’ OTC unit via a joint venture. Sanofi’s acquisition of Boehringer-Ingelheim’s consumer health unit helped it jump from #9 in 2011 to #6 in 2016. (more…)
Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.
South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%. (more…)
Finding opportunities in the global finished lubricants industry is becoming increasingly challenging as volumetric demand growth in many of the leading countries has been flat as Kline’s Global Lubricants: Market Analysis and Assessment report shows. This market situation asks for an aggressive plan when all marketers must watch for the far-out signals. Savvy marketers can then decode these signals into an actionable plan to grow lubricants sales and market share for years to come.
Most Asian markets, especially the biggest ones, such as China and Japan, are extremely challenging for global salon hair care players. Here are the top three main reasons why:
- Strong foothold of local players – The advantages they have over international brands, such as the image of being “more suitable for Asian hair,” coupled with strong distribution and education structure, results in many loyal customers. Leading companies, such as Milbon in Japan or Shanghai Shobrunn in China, continue to have a very much “hands-on” approach to their home markets with active sales representatives, a continuous pipeline of new launches, and a strong focus on education. (more…)
The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.
We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry. (more…)
Energy conservation, GHG regulations, and modernization of vehicle fleets and heavy equipment drive the lubricants market towards higher performance oils which in turn leads to an increase in additive consumption, particularly for dispersants, antioxidants, and viscosity modifiers, according to the recently published Global Lubricant Additives: Market Analysis and Opportunities report by global market research and management consulting firm Kline.
Lubricant additives are used to enhance the performance of base oil. They are used to improve wear, thickening, oxidative stability, cleanliness, and dispersancy of the fully-formulated fluid, among others. Additive consumption depends on several factors, such as specification upgrades and drain intervals. (more…)
No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.
While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. (more…)
Amounting to nearly USD 33 billion, the global synthetic latex polymers market is shaped by diverse regional characteristics, according to Kline’s global program Synthetic Latex Polymers: Global Business Analysis and Opportunities. North America, China, and Europe are the largest markets, together accounting for around 70% of consumption globally. India and Southeast Asia are also significantly large markets, characterized by high growth.
Globally, paints and coatings is the largest application of synthetic latex polymers. However, regional dynamics play a pivotal role in determining the nature of application markets. (more…)