Kline’s digital tracking tool Amalgam regularly scans online retailers and ranks brands monthly based on a proprietary algorithm that takes customer ratings, reviews, prevalence, and duration into account. In May 2018, Amalgam’s top ranked sunscreen brands include Thinksport (#2) and Thinkbaby (#3) from Thinksocial, a company that is focused on social responsibility and using natural ingredients in its brands. Thinksport sunscreens contain zinc oxide 20% with SPF 50+ and are touted as the first sunscreens to pass Whole Foods Premium Care requirements and are rated #1 by the Environmental Working Group. (more…)
Eric Ryan, the CEO of Olly and co-founder of Method eco-friendly cleaning products, is an entrepreneur known for shaking things up and marketing products in categories very differently from existing brands. With Method, Ryan says he was “…looking for a category that was really big, but had failed. (more…)
The number of consumers suffering from sleeping disorders continues to grow, and quality sleep is a major issue for many Americans.
- According to the National Center for Sleep Disorders Research at the National Institutes of Health, about 30% to 40% of adults have some symptoms of insomnia within a given year, and about 10% to 15% of adults claim to have chronic insomnia.
- People over the age of 65 years are 1.5 times more likely to suffer from insomnia as compared to younger people.
- According to American Sleep Association, every year, approximately 40 million Americans, if not more, are afflicted by chronic long-term sleep disorders.
- Insomnia is considered a serious ailment, as it can lead to several other health-related problems, such as depression, as well as heart disease.
The U.S. OTC market overall experienced 2.0% growth in 2017 with upper respiratory and topical products classes posting higher than average gains, according to Kline’s Nonprescription Drugs USA 2017 annual market study. “A strong cold and flu season in both Q1 and Q4 of 2017 drove the OTC cold and sinus market up 4.5% from 2016 levels,” says Laura Mahecha, Industry Manager for Kline’s Healthcare Practice. The topical products class posted 3.6% growth in 2017, driven by strong gains for OTC topical analgesics. (more…)
Many OTC marketers struggle with staying abreast of what is happening with their competitors’ brands online. There are rapidly changing conditions online, including new brands and competitors that may or may not be sold on shelves in brick-and-mortar retail stores. These independent brands may not always be on the radar as many are sold exclusively online. They change as often as their prices and promotional offers online. Understanding OTC brands sold online and adjacent brands that can impact an OTC category is critical for success so that marketers can protect their market share and deliver sales growth for their OTC brands. (more…)
The market for digestive health products has undergone massive changes over the past several years. Once only known for the benefits of digestive health, these products now claim benefits of immune support, women’s health benefits (Ph benefits and vaginal health), nutrient absorption improvement, and even products that help with brain and cardiovascular health. Moreover, there is a wide variety of probiotic supplement forms available, such as drinks, sodas, chews, cubes, gummies, and prefilled straws. (more…)
While natural foods and beverages are the predominant focus at the Natural Products Expo West by New Hope Network each year, there were several trends Kline noted that are pertinent to natural OTCs and supplements.
The blurring of lines on health claims where foods and beverages are making claims of boosting health and immunity continues. Claims that were once reserved mainly for nutritional supplements, vitamins, minerals, and probiotic supplements are now found on natural foods and beverages. (more…)
There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that contain no artificial flavors, colors, sweeteners, preservatives, GMOs, antibiotics, or hard-to-pronounce, unrecognizable ingredients. Consumers are scrutinizing labels and ingredient lists, looking for short, easy-to-read, easy-to recognize ingredient lists. They are also attracted to products that claim to be “free of” artificial dyes, preservatives, GMOs, and other synthetic substances. (more…)
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets. (more…)
Natural OTC/wellness products have seen rapid expansion in terms of sales and prominent retail shelf placement. Natural OTC/wellness products are those that usually are drug-free, may contain natural, plant-, or herb-based ingredients or vitamins and minerals, can be homeopathic, and often make claims of support, prevention, maintenance, and/or treatment of minor conditions. Common examples include probiotics for digestive health, vitamin C supplements for immune support, zinc-based products to help shorten a cold, melatonin for occasional sleeplessness, and other similar products. (more…)