The Future of Beauty Retailing is a Mix of Internet, Specialty, and Boutique

Beauty Retailing
Beauty Retailing

It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping for cosmetics and toiletries. Among these market-moving channels, it is evident that there are sub-channels that will continue to push growth of the industry forward. Kline predicts that the sub-channels that will grow the strongest during the forecast period are the Internet, cosmetics specialty stores, and vertically integrated specialty stores. (more…)

Beauty’s Big Movers: Indies and Beauty Boxes

Beauty by Subscription in USA
Beauty by Subscription in USA

We are about to kick off the 43rd edition of Cosmetics & Toiletries USA, our flagship report that takes a close look at the key drivers and trends, relevant product launches, changing competitive playing field, and evolving retail channel landscape that transform the beauty and personal care market, with a forward-looking analysis through 2022. Naira Aslanian, the report’s project manager, answers questions about key topics that will be investigated, including two agents that are helping to transform the industry landscape: indies and beauty boxes. (more…)

Henkel Displaces Coty and ELC to become the #2 Professional Hair Care Marketer in North America

Henkel-ShiseidoLast week’s announcement that Henkel will acquire Shiseido’s North American professional hair care business is the latest step in the company’s path to the top of the leaderboard in the global salon hair care industry. According to data from Kline’s Salon Hair Care Global Series, this plus its earlier 2017 acquisition of Pravana will nearly double Henkel’s share in North America from 7.7% to 13.6%, ahead of Coty’s 11.1% and ELC’s 8.1%. (more…)

Upcoming Webinar: An A to Z Look into the Male Grooming Boom

Male Grooming Market

Male grooming breaks new ground in the beauty industry to become a $4.5 billion titan for brands. Dominated by impactful acquisitions, dynamic indies, innovative leading companies, new launches, and a strong online presence, this market segment should certainly be on everyone’s watch list.

Join us on Tuesday, November 7, for an exclusive webinar on key highlights from our just-published Male Grooming Products: U.S. Market Analysis and Opportunities report. (more…)

Nutricosmetics – The Business of Beauty Inside Out

Nutricosmetics
Nutricosmetics

The new age of beauty has dawned, where it is no longer defined by heavy makeup or performance creams, but rather beauty that comes from within. The concept of beauty and personal care has evolved over the past several years as part of a holistic approach to self-care, which promotes the notion of eating healthy and organic foods, taking supplements, exercising, and managing stress. (more…)

Hydration Tops List of Most-wanted Beauty Device Benefits Worldwide

e.l.f. Beauty’s new silicone cleansing device
e.l.f. Beauty’s new silicone cleansing device

Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.

South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%. (more…)

Salon Hair Care in Asia: Seize the Opportunities and Accept the Challenges

Salon Hair Care Asia
Salon Hair Care Asia

Most Asian markets, especially the biggest ones, such as China and Japan, are extremely challenging for global salon hair care players. Here are the top three main reasons why:

  1. Strong foothold of local players – The advantages they have over international brands, such as the image of being “more suitable for Asian hair,” coupled with strong distribution and education structure, results in many loyal customers. Leading companies, such as Milbon in Japan or Shanghai Shobrunn in China, continue to have a very much “hands-on” approach to their home markets with active sales representatives, a continuous pipeline of new launches, and a strong focus on education. (more…)

Innovators Pushing the Makeup Industry

MakeUp in New York 2017
MakeUp in New York 2017

The MakeUp in New York Show was a great reminder of some of the most important issues facing the makeup industry in 2017. Below are some of our key takeaways from the event, with Kline’s perspective on the issues.

Indies

We can’t talk about the makeup industry in the United States without mentioning of one of the most dynamic forces in the industry—indie brands. Kline’s latest report Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States found that indie brands are contributing to double- and triple-digit gains in the beauty industry. (more…)

Bringing Natural Beauty into the Mainstream

Natural Beauty
Natural Beauty

No longer a niche movement, naturally positioned and nature-inspired products continue to rise as consumers increasingly demand transparency and sustainability in their beauty products. The U.S. natural personal care market is thriving, recording strong growth of nearly 10% in 2016, with forecast growth to continue along the same trajectory for 2017, according to our Natural Personal Care Global Series report.

While previously only found in upscale specialty food retailers like Whole Foods, natural beauty has gone mainstream, entering traditional retailers, such as Target and CVS, in recent years, and the category continues to expand on the retail scene throughout 2017. (more…)

Professional Skin Care: Eye on Europe

Professional Skin Care
Professional Skin Care

The professional skin care market in Europe enjoys another year of dynamic growth, according to Kline’s soon-to-be-published Professional Skin Care Global Series report. Key countries for the region, such as France, the United Kingdom, and Germany, account for over 50% of the total European sales in 2017. The region is dominated by local companies, such as Clarins, Babor, and Dermalogica, respectively.

Beauty institutes and spas continue to be the largest channel, accounting for the majority of the market share. However, growth through this channel is slowing down due to the growing popularity of the retail channel, especially the Internet, as more consumers are making replenishment purchases through the Internet to refill their product supply rather than visiting aestheticians. Some large brands, such as Dermalogica, have also increased their focus on the retail channel in 2016 and 2017. (more…)