Recording a compound annual growth rate of 8% since 2011, the U.S. natural personal care market remains a powerful force. The avalanche of new, niche brands and innovative products hitting the market, coupled with consumers’ rising demand for natural beauty solutions, promises another year of success. Following the trail of this booming market, we’re pleased to announce a new edition of our Natural Personal Care: Market Analysis and Opportunities report series, which will look at the U.S. and Russian markets.
Key highlights expected to emerge in our market discoveries include: (more…)
The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer. (more…)
The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.
The rapidly changing beauty retail environment is the result of big changes in consumer purchasing behavior. Millennials as a group have helped transform the retail space, in the same way they continue to transform the world, via technology. This group turns to their mobile devices to help run their lives from hailing an Uber, to ordering a latte, to purchasing beauty products, all with the use of apps.
The modern beauty shopper looks for convenience, value, and product reviews and is never far from their mobile devices to get the purchasing job done. (more…)
The global professional nail care market enjoys another year of dynamic growth. Long-wear nail polishes continues to be the most dynamic category in the global professional nail care market, up by over 100% and thus doubling its size in 2016.
Consumers’ growing concern for maintaining healthy nails fuels growth in the care products category. Multi-functional products are here to stay, while men’s visits to nail salons are increasing more than ever, leading to the opening of some new doors exclusive to men.
Q: What are some of the biggest changes you have observed in the world of independent brands?
At the end of 2016 and beginning of 2017, Estée Lauder purchases Becca Cosmetics, Unilever purchases Living Proof, and Coty invests a majority stake in Younique. These are all transactions that will shape the industry looking forward to 2017 and beyond. (more…)
Last week, we attended the Barber UK show in Birmingham, a two-day show dedicated to barbershop brands and lovers alike to share the latest trends and novelties in this dynamic segment. The drastic growth in the number of barbershops in the United Kingdom is rooted in the increasing interest of male consumers longing for professional grooming, active marketing efforts, as well as the growing number of publications, such as the Barbers NV, Dear Barber, and Modern Barber, dedicated to this industry.
This year’s show offered several competitions staged in a boxing ring, which hosted top barbers in a ring “battle,” creating an exciting and fun atmosphere. With the abundance of training academies and workshops, such as the Foss Academy, driven by the United Kingdom’s top barber, Christ Foster, dedicated strictly to barbers, the show displayed massive interest in the ever growing barbershop market. (more…)
Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made by professional skin care venues when choosing a brand. For example, the ability of the marketer to quickly deliver new product shipments so the skin care professional can restock inventory and replenish fast-moving products is an important factor often overlooked by marketers. (more…)
As consumers turn to a more holistic approach to beauty, health, and wellness, they are understanding that getting enough sleep is important to help combat the aging process, a major concern of at-home beauty device users.
Savvy consumers that incorporate technology and gadgets into their everyday lives are trying new products like sleep tech devices and at-home beauty devices as a solution to bettering themselves. However, despite the strong growth, both markets are small and still considered to be in their infancy. (more…)
Coloring has always been the backbone of the salon hair care industry, but never before have so many facets of color permeated the market, with color-related products and services responsible for nearly every growth driver in our Kline PRO database, a powerful resource for the salon industry based on transactional data.