In case you missed it, Amazon hosted its third annual Amazon Prime Day last week. The event is often compared to Black Friday, as the e-commerce giant rewards its Amazon Prime members through deep discounts and promotions on its products. What’s different about Black Friday and Amazon Prime Day is where consumers are shopping—it is traditional brick and mortar versus the virtual world. Coincidently, Amazon Prime Day this year took place on the same day Kline presented about the shift in where beauty consumers are shopping at the Cosmoprof NA event. (more…)
Walking through the aisles of the exhibition hall at Cosmoprof North America, it was clear that the K-Beauty trend, specifically the trend of facial sheet masks, continues to be in full swing. Sales of Korean beauty products in the United States grew almost 30% in 2016, as reported in our K-Beauty: Riding the Wave in the United States study. The category is well known for its affordable luxury proposition and has inspired a variety of new anti-aging and hydration masks in the United States. At the show, there was no shortage of facial skin masks, many with new innovations in format, texture, and delivery. (more…)
The at-home beauty devices market in Europe experiences solid growth of about 13% in 2016, with a plethora of opportunities to explore. The market is dominated by three-leading skin care concerns—hair removal, anti-aging, and cleansing—accounting for 75% of the total market sales in 2016. However, hair regrowth is the fastest-growing segment as U.S. marketers emphasize on establishing their brands in Europe.
The market has been categorized by the presence of generic devices targeting acne, anti-aging, cleansing, hair removal, and hair regrowth for a few years now. To break this status quo, marketers are beginning to embrace the concept of bespoke solutions by combining skin care and technology to develop customized skin care treatments for consumers. One such classic example is Skin Inc’s Optimizer Voyage Tri-light with NASA-based technology that uses Chromotherapy and Low Frequency Therapy to help boost the skin’s absorption. (more…)
After years of minimal or no innovation in the professional hair tools and appliances market, we are now seeing some exciting developments, shaped by various innovations and novelties, as well as the growing barbershop trend. Let’s take a look at some of the most interesting dynamics:
Multifunctional professional hair tools and appliances – Similar to the salon hair care market, multipurpose functionality for easier and faster hair styling, drying, and even coloring is key. The U.S. professional hair care brand Pravana introduces a unique multifunctional product – Blonde Wand, a thermal straightening tool which combines a lightening cream with heat for quick results. The product claims to color hair in just 1.5 hours. (more…)
Recording a compound annual growth rate of 8% since 2011, the U.S. natural personal care market remains a powerful force. The avalanche of new, niche brands and innovative products hitting the market, coupled with consumers’ rising demand for natural beauty solutions, promises another year of success. Following the trail of this booming market, we’re pleased to announce a new edition of our Natural Personal Care: Market Analysis and Opportunities report series, which will look at the U.S. and Russian markets.
Key highlights expected to emerge in our market discoveries include: (more…)
The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer. (more…)
The U.S. beauty industry continues to make bold moves supported by newness, runaway trends, social media, indie brands, and savvy millennials chasing down the next big thing. Its retailing scene is undergoing a facelift with some brands shifting into high gear to channels such as specialty stores and direct sales.
KEY LEARNINGS FROM THE WEBINAR
We will discuss the latest shifts and developments in beauty and retail, based on key findings from our soon-to-be-published Cosmetics & Toiletries USA and Beauty Retailing USA: Channel Analysis and Opportunities reports. (more…)
The rapidly changing beauty retail environment is the result of big changes in consumer purchasing behavior. Millennials as a group have helped transform the retail space, in the same way they continue to transform the world, via technology. This group turns to their mobile devices to help run their lives from hailing an Uber, to ordering a latte, to purchasing beauty products, all with the use of apps.
The modern beauty shopper looks for convenience, value, and product reviews and is never far from their mobile devices to get the purchasing job done. (more…)
The global professional nail care market enjoys another year of dynamic growth. Long-wear nail polishes continues to be the most dynamic category in the global professional nail care market, up by over 100% and thus doubling its size in 2016.
Consumers’ growing concern for maintaining healthy nails fuels growth in the care products category. Multi-functional products are here to stay, while men’s visits to nail salons are increasing more than ever, leading to the opening of some new doors exclusive to men.
Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a report that focuses on independent beauty brands.
Q: What are some of the biggest changes you have observed in the world of independent brands?
At the end of 2016 and beginning of 2017, Estée Lauder purchases Becca Cosmetics, Unilever purchases Living Proof, and Coty invests a majority stake in Younique. These are all transactions that will shape the industry looking forward to 2017 and beyond. (more…)