Lash Enhancers Take Beauty by Storm

Lash Enhancer Products and Services
Lash Enhancer Products and Services

Lash extensions and eyelash enhancers have become the latest trend in beauty in recent years as women opt for an alternative to makeup and move towards effortless beauty. Lash services thrive in 2017, and according to our Kline PRO, the number of professional eyelash services performed are up 14%, as well as up 15% in revenue, through second quarter 2017 versus the same period the prior year, with an average price point of $70.00.

Amazing Lash Studio, a leading lash service franchise located across 28 states with a heavy concentration in Texas, expands quickly in 2017. Since its opening in 2010, the company has expanded to 170 locations in the United States with plans to open more than 130 sites in the near future. (more…)

What are the Biggest Trends in Beauty?

The ever-changing world of beauty continues to evolve, and another year of reporting on trends, brands, and products comes into full swing as our analysts delve into the research for the 43rd edition of the Cosmetics & Toiletries USA report, which encompasses five product classes and 18 product categories. While many of the new trends and developments are category-specific, a few stood out during the year that we would like to highlight below. (more…)

Optimizing the Beauty Omnichannel: NYX’s Success Story

NYX Store
NYX Store
Image source: Retail Insider

NYX Cosmetics is a brand that has historically been ahead of its time when speaking about its approach to retail. As a result, this makes the brand a fantastic example of how an omnichannel approach to retailing is necessary in today’s current beauty retail environment.

The brand started off as an e-commerce business, appealing to vloggers before they became mainstream. After help from the digital world and the brand’s appeal became more well-known, NYX Cosmetics continued to launch into different brick-and-mortar mass stores, keeping the brand’s identity alive, even in a new selling format. (more…)

Driving the Beauty Industry Forward with Data

Last week, the professional beauty industry’s top leaders convened in Scottsdale, AZ, for the 4th annual PBA Executive Summit. This yearly gathering is designed to bring key players to network while learning from a collective of esteemed speakers on how to successfully shape their businesses for tomorrow. Their messages were all clear and consistent with one common theme—Data is King.

Peter Sheahan, founder and Group CEO of Karrikins Group discussed how, in such rapidly changing times, particularly within the beauty industry, can you remain relevant, moving beyond the competition. As technology continues to disrupt and threaten our existing business models, Sheahan drove home the idea that it is crucial to understand our customers and own companies and by using data and insights we can model our business to reflect their changing needs. (more…)

Salon Survival – Finding the Right Mix

Hair Salon
Hair Salon

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance. (more…)

New Horizons for Professional Beauty Marketers – Asia and the Middle East

Professional Beauty in the Middle East
Professional Beauty in Asia and the Middle East

Asia, which is important in size, but extremely fragmented with hundreds of local players having some important advantages over international brands, has nevertheless continued to attract foreign companies in terms of both professional hair care and nail care products. The region is the second largest after Europe when it comes to the salon hair care market, accounting for almost 30% of the global sales of professional hair care products. The three giants of Japan, China, and South Korea have experienced sluggish growth recently, and there are many smaller markets where sales show much higher dynamics. Among them, India leads the way with continuous double-digit growth. In fact, India has shown a compound annual growth rate in terms of salon hair care sales of 17% between 2011 and 2016, whereas Asia’s overall growth during that period has averaged to only 2.5%. Because the Asian market’s growth is driven by these smaller markets, such as India, our 2017 edition of Salon Hair Care Global Series will take a deeper look at 12 markets in Asia! (more…)

The Growing Business of Medical Care Providers

Professional Aesthetics
Professional Aesthetics

Globally, medical care providers tend to be the channel of choice among consumers seeking help with their skin care problems, ranging from fine lines and wrinkles, to brown spots, acne, and sagging skin. The channel includes dermatologists and plastic surgeons that offer an array of both surgical and non-surgical procedures and skin care treatments that attracts consumers. In 2016, Americans spend $6.4 billion on non-surgical procedures, up 18.5% from $5.4 billion in 2015, according to the American Society for Plastic Surgery.

Medical care providers is the key channel driving growth in the skin care sector across several markets, including China, Europe, and the United States, according to Kline’s upcoming Professional Skin Care Global Series report. The channel records strong growth of 28% in China, 10% in Europe, and continues to record mid single-digit growth in South Korea and the United States. (more…)

The Future of Beauty Retailing is a Mix of Internet, Specialty, and Boutique

Beauty Retailing
Beauty Retailing

It is an interesting time to be a brand in today’s beauty retailing environment. While retail is a unique experience for every brand and each brand must assess where their consumers are shopping, Kline’s latest Beauty Retailing: U.S. Channel Analysis and Opportunities study finds that there has been a shift in where consumers are shopping for cosmetics and toiletries. Among these market-moving channels, it is evident that there are sub-channels that will continue to push growth of the industry forward. Kline predicts that the sub-channels that will grow the strongest during the forecast period are the Internet, cosmetics specialty stores, and vertically integrated specialty stores. (more…)