Market Experts Share the Top Beauty Trends and Predictions

Beauty Industry Trends
Beauty Industry Trends

Questions and Answers:

Our soon to be released Cosmetics & Toiletries USA and Beauty Retailing USA reports are full of insights and relevant data that takes an in-depth look at the dynamics of the ever-changing market and how products are sold.

The comprehensive analysis offered in our Cosmetics & Toiletries USA report encompasses six product classes and 25 product categories from trends and drivers, to assessment of the competitive playing field, to marketing activity and outlook through 2021. The report is complimented by another report, Beauty Retailing USA: Channel Analysis and Opportunities, which focuses on the dynamics of the retailing market and how they support each other to best reach out to new and existing beauty consumers. (more…)

Diversion in the Professional Skin Care Market: A Community Problem

Diversion in the Professional Skin Care Market
Diversion in the Professional Skin Care Market

Diversion is probably one of the most discussed topics in the professional skin care community with the majority of marketers facing this challenge. As the Internet has evolved as an important marketplace for everything beauty, a substantial number of professional skin care products—some of them counterfeit—are now sold through diverters on Amazon and eBay, undermining the intent of a company to sell authentic and high quality products through a reputable therapist, aesthetician, or physician. (more…)

“Barberism” Stands Tall at TOP HAIR International

Photo credit: TOP HAIR International
Photo credit: TOP HAIR International

The 2017 edition of Germany’s most attended trade show of the hairdressing industry, TOP HAIR International in Dusseldorf, offered two days of excitement: starting from the abundant exhibition of new product launches to emerging trends in the world of hairdressing. Among the new trends happily enjoying increased popularity over the past two years is the movement in the professional skin care industry focused on revitalizing the culture of barbershops. I would like to call this movement “Barberism” as its growing popularity among today’s global consumers does not only oscillate around the increased purchase of male-specific grooming products, but also focuses on creating a new image of the contemporary man: sexy, confident with his masculinity, and well-groomed. (more…)

March Madness: Male Grooming is a Slam Dunk

Men's Grooming Regimen
Men’s Grooming Regimen

Male grooming, one of the most talked about trends for the past several years, has taken the beauty and personal care industry by storm. New product introductions, relaunches, aggressive marketing strategies by brands, and, most importantly, the accessibility and ease of purchasing of male grooming products with the click of a button have contributed to the category’s dynamic growth.

Once considered generally as part of the luxury segment, male grooming products have migrated to mass, with brands such as Cetaphil launching products like face washes, face cloths, face lotions, soaps, and lotions in 2016. Dove Men + Care, a brand launched in 2010, has become one of the most dominant brands in the industry, making waves across all categories—hair care, deodorants, skin care, and body washes/beauty bars. Similar to Dove’s meaningful True Beauty campaigns launched for its products for women, Dove Men + Care uses its positioning in the market to generate more significant national conversations for men as well. (more…)

The Business of Sleep Technology: Getting Enough ZZZs

Sleep Number 360
Sleep Number 360

Sleep—both in terms of quality and quantity—is a key pillar in today’s well-being practices, along with mindful eating and physical fitness. Studies show that getting enough sleep can help to curb health concerns, including obesity and heart-related issues. It can also increase one’s performance, whether in the office or at the gym.

There has been a recent surge in devices and technologies purported to help improve sleep. There are two major forces at play that make the emerging sleep technology market so attractive. For one, consumers are increasingly incorporating technology and gadgets into their everyday lives, so they are perfectly primed to try new products like devices as a solution for getting a better night’ sleep. Secondly, with warnings in today’s headlines on the issues associated with popular over-the-counter and Rx sleep medications, consumers will be turning to alternative therapies in higher numbers than ever before. (more…)

The Body Shop – History or Future in L’Oréal’s Pocket?

The Body Shop
The Body Shop

The Body Shop’s future ownership is being highly discussed after rumors that the giant is reportedly interested in selling the brand after a decade of ownership. L’Oréal acquired the company in 2006, but has been struggling with it ever since, despite its overall robust corporate performance. Once seen as a good opportunity to enter the vertically-integrated specialty channel, the sole channel in which L’Oréal was not yet present, The Body Shop is nowadays the only boutique beauty retailer chain in the United States among the top 10 that registered a sales decline in 2016, according to Kline’s Boutique Beauty Retailers: Channel Analysis and Opportunities report. (more…)

The Best of CEW’s Product Demonstration Continues to Excite Beauty Lovers

CEW Product Demonstration
CEW Product Demonstration

Last week, we attended CEW’s Product Demonstration, an annual event where beauty’s best showcase their finest creations ranging from skin care to hair care products. We were pleased to see that many of the products exposed were in line with the trends noted in our annual Cosmetics & Toiletries USA report. Here’s what caught our attention the most in each category.

In skin care, facial masks suggest this trend is certainly not close to over. Two products that we noticed catching a lot of attention were the Dr. Brandt Skincare Magnetight Age-Defier, which demonstrates innovation with an iron-infused mask that is removed using a magnetic tool, and the Glamglow Gravitymud Firming Treatment, which features an illuminating chromed color, peel-off mask that targets signs of aging. (more…)

Diversion – Hot Topic at the Annual Academy of Dermatology Meeting

Professional Skin Care
Professional Skin Care

Industry buzz was across the board at this year’s AAD conference held in sunny Orlando, FL, as marketers, suppliers, and dermatologists converged to discuss emerging medical technologies, new treatments for skin conditions, and the impact of a new administration on the healthcare system. The exhibit hall showcased new products—both topical and devices. It was also a place where marketers chatted with us openly about areas like amalgamation of dermatologist groups and how to curtail diversion.

From a business standpoint, marketers acknowledged their frustrations with the diversion epidemic, which is rampant in this industry. Marketers spoke about the merits of Amazon’s new professional platform, but realized it has limitations as well. Other diversion-curbing platforms at the show were RegimenMD, which is slowly ramping up its physician bases of subscribers. The problem is an internal one as well, with marketers agreeing that they must do a better job of tracking sales to accounts who blatantly overorder. (more…)

Beauty Gets Personalized: Connectivity is Key

iDerma Youth Restoring Masque
iDerma Youth Restoring Masque

From skin care to hair care, a new class of tech-driven beauty products has emerged in the market, allowing consumers to self-treat their issues in real time. While Kline has reported on beauty device companies launching complementary apps to beauty devices, 2017 marks the year of personalization’s emergence in the field. Beauty companies and tech companies alike are playing in this new space that links high–priced devices to phone apps.

Companies more advanced in Internet of Things (IoT) are pinpointing gaps in the beauty devices market and entering it to offer innovative solutions to customized beauty. At CES 2017, Samsung, a company famous for its electronics, unveiled two new beauty concepts—the S-Skin and Lumini devices. (more…)

Taking a Break from Nail Gels Creates New Opportunities

Professional Nail Care
Professional Nail Care

A few years of healthy to very healthy growth of the gels category, driven particularly by the gel-polishes phenomenon, comes at the price of weaker nails. As consumers are becoming more health-conscious, they turn to different solutions while taking a break from gels. This shift creates new opportunities on the market, especially in the treatments area, where we see innovative twists in products formulated with underlying care benefits.

Maintaining or restoring the health of nails is a major factor that marketers are emphasizing. Orly introduces its Breathable Treatment + Color—an all-in-one nail treatment and color lacquer product line that helps repair damaged nails and stimulate nail growth while coloring. (more…)