Hybrid Products and Treatments Nailed it Again

Professional Nail Care
Professional Nail Care

The global professional nail care market continues to enjoy another year of dynamic growth of over 5%, on par with 2015’s market growth. Nail enhancements, our newest addition to the recently published edition of our Professional Nail Care: Global Market Brief report, represents approximately 10% of this market, witnessing an uptick in sales, mainly driven by the comeback of the dipping powder systems. Several new entrants abound this category, such as Tammy Taylor Prizmatic Powder Coat Nail System, Kiara Sky Dip System, Kiara Sky Dip System, and Entity Dip & Buff System towards the end of 2016. (more…)

Taking a Break from Nail Gels Creates New Opportunities

Professional Nail Care
Professional Nail Care

A few years of healthy to very healthy growth of the gels category, driven particularly by the gel-polishes phenomenon, comes at the price of weaker nails. As consumers are becoming more health-conscious, they turn to different solutions while taking a break from gels. This shift creates new opportunities on the market, especially in the treatments area, where we see innovative twists in products formulated with underlying care benefits.

Maintaining or restoring the health of nails is a major factor that marketers are emphasizing. Orly introduces its Breathable Treatment + Color—an all-in-one nail treatment and color lacquer product line that helps repair damaged nails and stimulate nail growth while coloring. (more…)